How to recruit salesmen?

Fresh graduates? Job hopping with rich work experience? A man? Woman? ..... How should I choose? These are probably the problems that every small startup operator will encounter in the recruitment process. So what kind of employees are most suitable for employment? Case 1: Recruiting fresh graduates, with stagnant performance. A former friend of mine started a graphic design company, which has been run by two shareholders full-time. After half a year's efforts, the company needs to expand its business, so it decided to recruit a group of employees. In view of the low salary she paid to employees, only 800- 1000 yuan, she set her goal as a fresh graduate majoring in design and marketing. Soon the boss found two designers and four salesmen. In this way, the company's business level has improved, but the order volume has not increased. Half a year later, the company's business just picked up, and four salespeople all jumped ship to their competitors because of higher wages. Reason for failure: Although the fresh graduates majored in marketing at school, they actually didn't have the actual combat ability at all, which didn't help their business development. When they have some work experience, they are no longer satisfied with the salary of about 1000 yuan, so job-hopping is inevitable. Most fresh graduates will not take the first enterprise they apply for (especially small start-ups) as their lifelong work unit. Case 2: Hire female job-hoppers, and their performance will increase rapidly. A small company in Beijing hired a 36-year-old woman as the business director. She used to be an employee of Coca-Cola Company. The company pays employees in the form of basic salary plus commission. Although her home is far from her work place and she has a 6-year-old child, she works very hard and never takes a day off. Under her leadership, the performance of the business department has improved significantly after three months. After half a year, the performance of this small company is among the best in the same industry in Beijing. This business executive has made great contributions. Reason for success: This female employee's work experience is a considerable asset for a small start-up company. At the same time, the company adopts the method of basic salary plus commission, which can effectively motivate employees. Some enterprises believe that women over 30 who are married and have children often affect their work because of family reasons. In fact, women at this stage take their work more seriously and work harder because of their family and age. As long as reasonable incentive methods are formulated for them, the economic benefits they bring to enterprises are still good. Summary: 1. Technical staff mainly recruit fresh graduates. Although there is a certain gap between their knowledge and actual work, they are basically competent after short-term training. 2. Sales staff mainly recruit married women over 30 years old. They cherish their work more than others and work very hard. Moreover, they generally have more than four or five years of work experience, and small start-ups do not need training. 3. Managers mainly recruit men aged 35-45. The career achievements of men of this age are far more important to them than money. The position of manager can satisfy their "vanity" and their rich work experience. As long as there is no conflict with the enterprise, it can completely help the development of small start-up enterprises.