What is timeshare? Are the prospects good?

Do you know the difference between car sharing and time sharing?

In general, we all equate time-sharing with car sharing. In fact, in the big concept of car sharing, including hitchhiking, online car sharing, time sharing, P2P and traditional business car rental, all belong to car sharing.

After the concept of bicycle sharing has become popular, the one closest to its operation mode should belong to time-sharing lease. On June 1 day, the Ministry of Transport and the Ministry of Housing and Urban-Rural Development issued the Guiding Opinions on Promoting the Healthy Development of the Car Rental Industry (Draft for Comment), saying that time-sharing is also called car sharing.

The "Draft for Comment" also clearly proposes to encourage the development of time-sharing leasing, which is undoubtedly a timely rain for the car time-sharing leasing industry. The positive attitude of the government has added a lot of confidence to the capital market.

As we all know, the car time-sharing industry is difficult to make a profit, but through the reporter's personal experience, it is found that time-sharing is really not "losing money to earn money."

The use conditions of time-sharing lease are simpler than expected, but operators face many challenges.

In the underground parking lot of Kaide Jingpin next to Wanshou Road subway station in Beijing, turn on TOGO and there will be a car at any time. The models are generally smart, Peugeot 2008 or Citroen C3-XR. To use TOGO, you need to pay a deposit, a parking fee, and the usage fee includes mileage fee and duration fee, as well as the starting price and surcharge for returning the car. It is not cheap to use this car.

This is one of the more expensive projects that journalists have experienced, but it is not troublesome to use. The navigation is accurate, the vehicle is in good condition, and the car is clean and tidy. There is a special fuel card in the reserve box, which can be used to refuel at Sinopec in the operating city for free. Compared with private cars, the user experience is not bad at all.

At the same time, the reporter found that operators face many difficulties, so that the standards of the time-sharing industry are very inconsistent.

In time-sharing operators, there are no fixed standards for charging parking fees and deposits, some do not charge, some charge, some are more, and some are less.

The parking fees add up to a lot of expenses. For example, used cars don't charge parking fees at a time, and used cars sign contracts with parking lots. As long as it is a used operating vehicle, it can be used to stop it. TOGO needs to pay its own parking fee, but TOGO will give "road currency" compensation according to the parking time.

The deposit is bigger than the cake parked. For example, every user who uses TOGO needs to pay a deposit of 1.500 yuan. If there are 654.38 million registered users, a single deposit can earn/kloc-0.50 billion yuan, all in cash; GOFUN pays a deposit of 699 yuan, and you can get a car once you use it, and you don't need a deposit.

At present, there are time-sharing operators operating vehicles in the market, and most of them have automobile factory backgrounds. For example, Car2go, global ride, Gofun, GreenGo car rental, etc. Backed by the main engine factory, it is rich in funds and resources, and will soon be able to spread advertisements throughout the city to obtain users, so most of them need a deposit instead.

Other newcomers include traditional car rental companies, car dealers, IT companies and Internet companies. For example, once you have a car and enjoy it at random, the initial number of vehicles is small, about 300-500, so in order to attract more users, the deposit is relaxed a lot.

In the later maintenance, according to the different models, the cost also varies greatly. The structure of electric vehicle is simple, and the use cost and maintenance are much lower than those of fuel vehicle. However, tenants will naturally not waste precious time and energy to charge time-sharing vehicles, so operators need to arrange staff to charge vehicles with low battery. Urban traffic is short-term and short-distance, and the endurance of electric vehicles fully meets the requirements.

In addition, the purpose of some enterprises to do time-sharing lease is not simple. The new energy vehicles produced by the main engine factory cannot be completely digested by market sales alone, so the state subsidy can be obtained by setting up a time-sharing leasing company to digest the inventory.

Moreover, new energy vehicles are the industrial direction promoted by the state, and sharing is the future trend. While doing time-sharing lease, we can hoard new energy vehicle licenses in first-tier cities, which is a valuable resource. Why not? Therefore, new energy vehicles are the protagonists in the time-sharing market.

Finally, there is no uniform standard for the time-sharing industry on how to deal with traffic accidents. Renting a car is no better than renting a bike. Driving safety and insurance are unavoidable problems when cars are driving on the road.

Some platforms are relatively loose, some small ones are often covered by operators themselves, and no fees are charged to members, while others charge loss fees accordingly; If a traffic accident happens, it is the full responsibility of the members. Members who enjoy the zero-distribution music can purchase the "compensation-free" service, and within the scope of claims, members do not have to bear the vehicle maintenance expenses below 1.500 yuan; TOGO requires users to pay first after the accident, and the insurance money can be credited to the member's designated account after 30 days.

To sum up, the threshold for the public to use time-sharing lease is very low. A mobile phone can drive, but operators have many concerns. In addition to capital and OEM resources, there are also parking lot resources and license plate resources. How to find a profit model is an unavoidable hurdle.

Time-sharing is used more frequently than expected, and users are younger than expected.

Opening the application of TOGO, the reporter found that during the day, most of TOGO's vehicles are parked for another 30 minutes to 3 hours, and a small number of vehicles are parked for more than 5 hours, which means that they have to use the car once every 3 hours at most. I used to be unable to see the parking time because I didn't need to pay the parking fee.

The reporter randomly selected a car on TOGO, waited for about half an hour in the parking lot next to the Industrial and Commercial Bank of China Cuiwei Zhongli Sub-branch, and welcomed a user Xiaodong (a pseudonym). Xiaodong is a post-90 s Hubei native who has worked in Beijing for 3 years. He told reporters: "I like to try new things and have been using shared cars for 2 years."

In the process of communicating with Xiaodong, he also talked about an interesting phenomenon. He said that friends of the same age around him like timeshare very much, but their driving skills are not skilled, and the driving school level is simply not up to the road. I have a car at home and am skilled in driving, but I don't need time-sharing lease. I don't have skilled driving skills without a car. I want to try, but there is nothing I can do. The most used are young people like Xiaodong who have cars in their hometown but work in first-tier cities. Xiaodong said; "Maybe I only care about myself, but the target group of timeshare is really big."

Wang Lifeng, CEO of Tuge, said at the beginning of this month that through the deployment of the big data platform, the average daily usage frequency of each shared car in Beijing reached 5. 1, and the average distance of each trip was 20 kilometers, which was more than four times that of ordinary private cars, greatly improving the efficiency of car use. The daily order for shared cars reached two peaks of 18 and 2 1 on weekdays. Shanghai, Guangzhou and Shenzhen also have similar data performance.

The average daily usage frequency reaches 5. 1, which is already very high today. With the growth of young people, the mode of thinking is more developed, the concept of sharing is more and more popular, and the coverage of time-sharing cars is wider. I believe this number will be higher and higher.

Judging from the use situation, the market for time-sharing is not small. According to the latest statistics of the Ministry of Transport, there are currently 630/kloc-0 car rental businesses in China, and the total number of rented vehicles is about 200,000. The market scale is growing at an annual rate of about 20%.

Autobots believe that the change of ideas and unmanned driving will bring great changes to time-sharing

In the traditional concept, the car is not only a means of transportation, but also a kind of face and status. The public is eager to own a car, even more than to use it. After 90 s and 00 s, it will gradually grow up and become the main force of social consumption. In their concept, vehicles are just tools to solve travel problems.

Even if the profit is worrying, capital is still optimistic about time-sharing lease. In April this year, Togo successfully obtained 40 million a++ rounds of financing led by Zhenge Fund; In May, Jingyu Travel announced that it had received 5 million yuan of seed round financing; In June, Ponycar announced that it had recently completed the financing of 6543.8 yuan+500 million yuan in Series B. ..

After 90, they can not only accept time-sharing lease, but they may use their cars as shared cars for everyone after buying a car, which is very unacceptable for middle-aged people now.

Therefore, even if time-sharing is difficult to make a profit now, there will be a big market in the future. After all, all walks of life now pay attention to catching young people. Car manufacturers say this is the first car for young people, and mobile phone manufacturers say this is the first mobile phone for young people. Later, the young people's first TV, the first desk lamp, the first balance car, the first patch panel and the first mouse pad. ...

The same is true of time-sharing lease. Young people are its main users, symbolizing the future, which may be the most valued place for capital.

In addition to ideological emancipation, technological innovation is also an important factor, and driverless function is the biggest productivity of time-sharing leasing industry. Nowadays, car companies all say that they are Internet travel service providers, technology companies and service companies. It seems that they are "manufacturing companies" and they are embarrassed to go out and say hello.

Indeed, with the advent of digitalization and interconnection, this industry has changed too fast. The market value of loss-making Tesla has surpassed that of profit-making GM, and any traditional car company is facing a crisis.

Now there are many car companies and technology companies that claim that they can achieve driverless driving in five years and ten years, not to mention how long it will take to achieve this goal. Assuming that the era of driverless driving really comes a few years later, users only need to send out car information, and driverless cars can automatically drive to the side; After the user gets off the bus, the car automatically finds a parking space to park.

There are many college students near Gong Wei Village in Beijing. In the parking lot of Zhongguancun South Street Science and Technology Building, the reporter met Xiao Pang (a pseudonym) who had just parked his car. Xiao Pang is a junior at Beijing Institute of Technology and a loyal user of time-sharing lease. When using the shared car, he felt that the most regrettable thing was that he could not stop at any time.

Parking is also the biggest headache for reporters in the process of experiencing time-sharing lease. You need to park your car at the parking place designated by the software, which is the most time-consuming place. It can't be used at any time like bicycle sharing, and it can't compare with public transportation in welfare and taxis and online car rental in convenience.

There is no way to solve this parking problem at present, and the only feasible way is unmanned driving. Only in the era of driverless driving can time-sharing be used as in bicycle sharing. In the era of driverless driving, there will be no traffic accidents and congestion, and the existence of private cars may only be toys for a few car owners. This time is the best spring for time-sharing lease.