Jinan Liancheng Plaza is about to open its doors to welcome overseas affordable luxury brands.

Liancheng Plaza, which has attracted much public attention, is about to open its doors. As an important part of the Liancheng International large-scale urban complex, Liancheng Plaza is a specialty shopping mall that integrates a food court, Italian luxury goods collection store, bonded zone import and export supermarket, children's playground and theme catering. Liancheng Plaza blooms in Xicheng with a rich and differentiated business combination, becoming the focus of the industry and becoming a wealth highland where many brand merchants gather. The opening of Liancheng Plaza has played a positive role in enhancing the regional commercial value of Jinan West Business District. It allows the general public to purchase high-quality and low-price overseas high-quality products at close range. While improving the shopping experience of the general public, it also repositions Jinan's western business to a new height in a certain sense.

On the occasion of its opening, the author had the honor to interview Wang Meng, commercial general manager of Liancheng Real Estate. Wang Meng said that Liancheng Plaza has created a good place for shopping, leisure and entertainment for mid-to-high-end successful people who understand life through a relatively high-end department store, catering, entertainment and other business combinations. The one-stop prosperous life and brand-new shopping and leisure experience within reach will definitely strengthen the trend of fashion consumption in Xicheng.

Gathering all kinds of overseas affordable luxury brands to appear

Prada, Dior, Fendi, Lanvin and other international first-line Italian luxury collection stores have landed in Liancheng Plaza to fully satisfy the consumption of Jinan’s high-end elites group needs.

The concentration and activity of catering brands are the winning weight to ensure popularity. It is understood that the first floor of Liancheng Plaza is a large-scale Yidiner food court, which brings together more than 70 catering brands such as Hero Cooking, Korean Love BBQ, Happy Lao Small Hot Pot, Mengzi Fragrant Rice Noodles, etc. Food with different flavors will satisfy different diners. taste bud needs.

In addition, the first floor of the square is a collection of international first-class Italian luxury goods stores such as Prada, Dior, Fendi, and Lanvin. The second floor has products covering food, drinks, daily necessities, maternal and child products, and household appliances. For imported goods supermarkets, the third and fourth floors are themed special dining and children’s theme park areas. Xinjiang themed restaurants, Cretaceous dinosaur themed restaurants and Haidilao special catering will all be presented here. It is worth mentioning that the project also introduced Four Vienna Hotels, filling the gap in mid-to-high-end business hotels in the western urban area with a higher cost performance.

Wang Meng said that Liancheng Plaza not only represents another high-quality commercial complex project in the city center, but also means the birth of a more dynamic new business, which will benefit millions of middle-class families in the entire region and even the entire Jinan City brings more exclusive commercial consumption and leisure experience.

In addition, in order to satisfy the consumption tastes of the young generation, an O2O experience store for imported goods in the Jinan Free Trade Zone has also been opened inside Liancheng Plaza. It is also an O2O experience store for cross-border e-commerce in Shandong. After consumers experience the products, You can place orders on your mobile phone or on a PC in the experience store, which is in line with the trendy shopping model of "physical store experience, online ordering".

All imported goods in the store are subject to real-time supervision by customs and national inspection departments to ensure the authenticity of each product. Consumers do not have to worry about buying fakes. In addition, the goods are directly purchased overseas by the company. Due to the comprehensive bonded area The policy advantages reduce operating costs. Coupled with the "front store and back warehouse" model, the intermediate circulation links are reduced, and the product prices are generally cheaper than the market price, which can be called "European synchronized price". The debut of the cross-border e-commerce O2O experience store provides Jinan's "overseas shopping people" with a unique shopping experience.

In addition, it is understood that the Shandong Wenzhou Chamber of Commerce is located inside Liancheng Plaza, which also makes Liancheng Plaza the focus of consumer groups in Jinan and even the entire Wenzhou, Shandong Province, and more than 50,000 Jinan Wenzhou merchants and 20 The tens of millions of Shandong Wenzhou merchants will definitely bring huge consumption potential to the square.

The second Haidilao store in Jinan will enter Liancheng Plaza

It is reported that the second Haidilao store in Jinan will enter Liancheng Plaza. As we all know, Haidilao has always had extremely strict requirements for location selection. After many inspections of major markets and business districts in Jinan, the merchant finally decided to locate Jinan’s second Haidilao store in Liancheng Plaza. The person in charge of Haidilao said that they value the mature business district around its Liancheng Plaza, the location and the high-end consumer groups gathered around it.

It is understood that Liancheng Plaza is located at the intersection of Jingshi Road, Jingqi Road, and Wei 12th Road, and is located at the golden section of the East-West Twin Cities.

The West Market Commercial District, Jingsi Road Commercial District, and Bayi Overpass Commercial District are located in the surrounding areas. High-end communities such as Sunshine 100, New World Sunshine Garden, and Poly Center Washington are lined up, gathering millions of consumers and 100,000 white-collar elites.

In addition, the multi-dimensional road network, three-dimensional transportation, more than 20 lines directly to the project, and the planned rail transit are directly connected to the project, making the location unrivaled. The Weishi Road civil air defense project is under construction soon, and Liancheng Square and Harmony Square are interconnected, allowing for full flow of people.

"The renovation of Haidilao store is currently in the final stage and is expected to open in late October. By then, 'foodies' will be able to enjoy authentic Sichuan-style hot pot without going to Quancheng Road." Liancheng Real Estate Commercial general manager Wang Meng told the author. There are many commercial complex projects in Jinan, which can be said to be blooming everywhere. Haidilao, which has always been strict in site selection, finally settled in Liancheng Plaza. This is not only the need for strong alliances, but also a reflection of the comprehensive strength of Liancheng Plaza.

(The above answer was published on 2015-10-16, please refer to the actual current relevant home purchase policies)

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