The entrepreneurial miracle of "Wuchuan Business Gang"

In Shenzhen, a Wuchuan person is called the founder of the first "Moore" in China and the innovator of Shenzhen retail format. In autumn, we came to Shenzhen to look for this "legend". Entering the resplendent Causeway Bay Plaza in Shenzhen will have a strong shock, because of its grandeur, elegance and cultural atmosphere contained in its commercial atmosphere. Across the square, in front of the clubhouse on the second floor, a handsome and steady businessman greeted us with a smile. He is the interviewer we are looking for-Chen Zhi.

There is a Chinese saying in establishing a commercial kingdom, you look old at three years old. Chen Zhi's childhood dream was to do business. He was influenced by Wuchuan's strong business atmosphere from an early age and determined to become a successful businessman. 1988 Chen Zhi was assigned to Shenzhen industrial products group. Bathed in the spring breeze of Shenzhen's reform and opening up, his entrepreneurial passion was strongly stimulated and promoted to department manager. Two years later, he resigned, resolutely went into business and started the wholesale business of brand-name clothing in Luohu. God seems to take special care of this young man who just broke into Shang Chao. His business is doing well. The only near miss is that a year ago, he bought a large number of "Dida Online Edition" brand suits and had to sell them out in the pre-holiday peak season. Because he reached an oral agreement with Wenzhou people at that time, he was not worried. As a result of carelessness, he rushed to talk to the other party at the age of 30, and finally got the business of more than 200 thousand in the New Year's Eve. This time also taught him a lesson, that is, to be a businessman, you can't take it lightly at any time.

Starting from 1996, Chen Zhi plans to introduce American Shoppingmall (Moore) into China. He led a group of people in the company to build the first "Moore"-Causeway Bay Plaza in 1998, which opened at the end of 2000. In just three years, today's Causeway Bay Company has nearly ten branches. The company has more than 2,000 employees and a total business area of 200,000 square meters. Causeway Bay Plaza, the only shopping center in China with six landscape atriums, is planned with the theme of "ecological landscape+marine culture" and has four functional divisions: sculpture park area, core shopping area, bar style area and ecological square area. Chen Zhi has initially realized his dream of a business kingdom. He is only 36 years old this year.

"The creation of the first' Moore' in China aims to lead and advocate a brand-new shopping experience, show a brand-new lifestyle and create an elite area for shopping and leisure. Attract customers with a comfortable shopping environment, satisfy customers with humanized services, and repay customers with wonderful culture. " This is the management philosophy of seasoned Chen Zhi.

According to the analysis of the flagship industry, China's commercial development has gone through the traditional big department stores, parity squares, storage supermarkets and theme stores, and the commercial format is entering a transitional period. Judging from the commercial development of European and American countries, the big supermarkets in the streets can only meet the commercial needs of a small number of citizens. The shopping center with the concept of "Moore" is one of the signs of modern commercial upgrading and people's living standards improvement. In China, how to integrate business and culture to form a brand-new business concept and satisfy customers with wonderful and humanized services and cultural value-added services is Chen Zhi's China "Moore" initiative.

"Moore" in Causeway Bay took the lead in introducing American Shoppingmall to China. At the same time, it integrates shopping, leisure, catering, culture, sightseeing and entertainment to build the largest shopping center with China characteristics in China.

Moore's success in China is only the first step of Chen Zhi's century-old business dream, which is to build a century-old Morgan Stanley. To this end, he will continue to expand Zhang Zhilu by means of self-investment and export operation, take commercial custody and chain expansion, and open American shopping centers integrating shopping, leisure, tourism, entertainment and catering nationwide, actively connecting with the international community. It is estimated that by the end of this year, two large shopping centers in Shenzhen and a large comprehensive department store in Longgang and Yantian will open, with an annual turnover of 3 billion yuan; Large shopping centers including Guangzhou, Shanghai, Beijing, Zhengzhou, Nanjing and other domestic regional central cities will also be rolled out nationwide.

The related link "mall" originated in the United States and refers to a large shopping mall or a covered tree-lined commercial street with many specialty stores and head offices. Set a variety of functions in one, become the essence of the city, in addition to large-scale, but also pay special attention to leisure facilities and leisure culture.