What is the specific definition of public relations? What is generally required for company public relations? For example, Beijing Yuanzhi Public Relations Company. If as an account manager,...

Public relations is a social relationship between a social organization and that part of the public that constitutes its living environment and affects its survival and development.

Public relations is a science and art that social organizations use to communicate, shape their image, balance interests, coordinate relationships, optimize the social and psychological environment, and influence the public in order to survive and develop.