How to write the half-year summary report of China Telecom?

On July 16, after a week's holiday, I once again came to China Telecom Shouguang Branch (hereinafter referred to as Shouguang Telecom) for a one-month study and practice. After entering the company, I entered the marketing department, mainly contacting the business of individual family customers, and being responsible for the campus market training of other summer interns. In the early stage, I mainly contacted personal family customers for business promotion and promotion. Using self-taught PHTOTSHOP software in spare time, I made the floor stickers of residential areas in the whole city, which were affirmed by the leaders and made into more than 6,000 objects. After that, under the leadership of Manager Wang and Manager Mou, nine of us completed the posting work in the whole city, and the publicity effect was very obvious. After the stickers were posted, the consultation hotline continued, and the broadband and fixed-line orders received by the business hall increased significantly, and the business increased by 174% compared with last year. In the medium term, I was more exposed to the propaganda work of the community. We acted in groups, and put up banners such as "China Telecom, give each other broadband access, pay annual fees, increase by 2 trillion yuan, and send mobile phones" in various communities. We distributed leaflets and answered questions on the spot, and the enthusiasm of residents in the communities made us feel a little overwhelmed. We chose the afternoon rush hour and the evening rush hour, and the flow of people is still relatively objective. In the evening, we organized a film screening, so that residents could not only watch the film, but also learn about our business while going out to enjoy the cool, which was a "win-win". Of course, we also have some difficulties, such as: some residential properties do not match, and many users think that we are the same as Netcom. It took me a long time to learn about the netcom line he used, which was very depressing ~ ~ There were few people at the beginning of the screening, but after a few days, the community space was crowded with people, which made me understand the importance of pre-publicity. What's the use of being cheap if customers don't know your discount? The publicity work in the community has also achieved good results. The statistics of the major communities in Shouguang are as follows: telecommunication dedicated line community, 54 households in Yiyuan, 47 households in the central garden of the Holy City, 4 1 household in brewery community, 4 1 household in Xinhuayuan community, and more than 2 10 households in other communities. After the statistical results come out, I am also interested in contacting and responsible for the marketing of campus market in the middle and late stage. Shouguang Telecom also made an exception and sent me to the city company in Weifang for training, which really benefited a lot. As a college student, I analyzed the advantages and disadvantages of the company's policies from the students' point of view, and put forward "Understanding and Suggestions on Campus T7 Package" (see Annex 1). My "suggestion" was sent to Sang Lixin, the marketing manager of the provincial telecom company. Only a few days later, the provincial company changed its policy: the new mobile phone terminal in the province was released, and it was not necessary to buy the specified model. This incident not only makes me proud, not only because I am just a freshman, but also because I know that China Telecom is not unattainable. As long as I dare to have ideas and opinions that others can't see, I can! Of course, as the main position of Shouguang telecom campus market, Weifang Institute of Technology is the top priority. I taught all the things I learned from training in Weifang Company to the interns of Shouguang Telecom Weifang Institute of Technology. They are the seeds of Shouguang Telecom of Weifang Institute of Technology and the main force of Shouguang Telecom's welcome. According to their suggestions, I made a welcome promotion plan for Weifang Institute of Science and Technology to the company leaders (see Annex II), and the leaders also approved my idea. Finally, let me talk about some feelings of this month: first of all, I think that whether you get a job through relationships or your own efforts, you should do your job well in a down-to-earth manner, instead of finding fault, and you will get as much reward as you want to be lazy; Secondly, don't think that we can't do anything now. We are also freshmen. I can design floor stickers for telecom companies in the whole city (although there is no bonus orz~~). I can also summarize the task completion of the business hall every day and make a maintenance report. I can even report my suggestions on telecom campus package and interception marketing directly to the provincial company. Among them, the opening of Tianyi mobile phone terminal in the province is to adopt my opinion (proudly). We really believe in our abilities. Finally, don't care about the reward. Whether you give me 600 or 800, I get a chance to exercise. I squatted down to jump higher, didn't I? Attachment 1: Understanding and Suggestions on Campus T7 Package At present, the most important thing in the whole communication market is the market-oriented operation of 3G. According to my personal experience and consulting intention for some prospective college students and sophomores, I make a bold prediction on the current and future student market. Consumers' eyes are discerning. As long as your tariffs are attractive enough, I believe consumers will choose our products without too much publicity. For the students, Telecom has launched the campus T7 package, which I think has completely overwhelmed the main brand of mobile students "M-Zone", but I am still not optimistic about its prospects, at least this year. First of all, for college students, at least 50% of high school graduates will buy mobile phones as soon as the college entrance examination is over (the data is personal judgment, but it should not be too bad), and at least 85% of high school graduates will buy mobile phones after the college entrance examination results are announced. At least 90% of these people will choose G-net mobile phones, so it is not impossible for them to replace the mobile phones they just bought for a month or two, but it is very difficult, very difficult. Secondly, we are quasi-sophomores and juniors (that is, people like me), and our ability to accept new things is particularly strong. Although we are on the university campus, we know all kinds of business cards like the back of our hand. What kind of card is suitable for us has long been known. For college students in Jinan, Mobile 07 is the most popular one at present. The main points are as follows: The top ten local calls are free (this does not include virtual networks), which is generally equivalent to free local calls. For long-distance service, one get one free is 0. 125 yuan/minute, and you can also pre-store the telephone charges in 30 yuan on holidays. The province's monthly roaming for 60 minutes is free (the last two Shouguang cities did not, and other cities did not investigate). Generally speaking, 40 yuan is enough for students every month, but the T7 package on the telecom campus also has great advantages for the dynamic advantages of 07. In 2007 19 yuan, only 200 pieces of information were useful. T7 package covers five free local network numbers, mobile phone traffic, online time of accounts and 300 messages, which is clear at a glance, but we can't ignore its long-distance cheapness (for the university campus in Jinan), the top ten free local calls and the exclusiveness of the virtual network formed by its huge user base. According to the survey of students in Weifang Institute of Technology, which focuses on Shouguang Telecom, the biggest advantage of mobile is the virtual network I just mentioned. Those of us who have used new mobile phones for a year or two should be impressed by the T7 tariff, and some trendy and relatively wealthy students will change Tianyi mobile phones. I think more people will think so: I might as well get the cheapest Tianyi mobile phone to use, just call and send text messages, and then change it to a good one when it really needs to be changed. The latter will be rejected by the policy of having to buy the specified model before choosing T7 package. Finally, there are quasi-senior three students, and there are few contacts and investigations. Personally, I think their number may have been used for three years, and they need to deal with various recruitment in the last year. They may not go anywhere after graduation, so they should not change their numbers easily, so the impact on the telecom market should be minimal. According to the campus T7 single product promotion policy: "During the promotion period (09.7.15-09.10.31), users who purchase the specified model and choose the campus package can enjoy the preferential policy of monthly refund of the complimentary phone bill. According to the different models purchased by users, the phone bill is divided into 300 yuan, 600 yuan and 900 yuan". The advantage is that the complimentary phone bill can completely offset the low local and long-distance charges of Jinan Mobile; The disadvantage is that we restrict student consumers from buying these models, and students are very picky-they want MP3, MP4, radio, intelligence, high pixel, realistic screen color and so on. Imagine that student consumers sometimes travel all over the city to choose a satisfactory mobile phone. Dozens of customized mobile phones, how can they be satisfied? This greatly restricted the purchase of Tianyi mobile phones, and even some of them originally wanted to buy them, but they were discouraged because of too many restrictions. According to the principle and method of package discount, the package discount level based on campus package is: broadband+mobile package >; Move items. The package of combined package belongs to Tianyi Campus Package (T7), and campus broadband (WLAN) and wireless broadband (EVDO) exist as additional packages of campus package (T7). I believe WLAN and EVDO are still quite attractive to students: high speed, wireless and cheap, which are our great advantages. We have lost the opportunity of prospective college students' market in 2009, which is hard to recover, but it is not too late to mend. On the eve of the 20 10 college entrance examination, we started advertising bombing to let the next high school graduates know about Tianyi and buy Tianyi mobile phones, which was more than half successful. For students at school, if they want to seize market share, they must break the policy that they must buy designated models to enjoy free phone calls. Instead, you can join the T7 package. As long as you buy any Tianyi mobile phone, you can enjoy the complimentary phone bill, which will greatly attract some students who are hesitant to change their numbers or not, and may lose some profits, but please don't ignore the students' spending power! Moreover, once the students change, a considerable number of parents will change with their children, not necessarily changing their mobile phones, but it is also possible to change the telecommunications landline or add a telecommunications landline (because Netcom still has a monthly rent). Compared with Jinan Mobile's "2007 Dynamic", some points of interest cannot be called points of interest, or even disadvantages. The local telephone on campus is extremely low. No, before Jinan Mobile, 10 mobile phone calls were free, and there were virtual networks. Ultra-low discount on national roaming charges in summer? People's Jinan Mobile's 07 sense of motion also has a summer chat, so if you don't fight, you don't need money. Tianyi QQ, Tianyi live, Love Music, Mobile Newspaper, 189 E-mail and other rich value-added services allow you to communicate with your friends anytime and anywhere? Please, we don't need this thing; SMS, mobile Internet access, and that's all. (This paragraph is only compared with Jinan Mobile 07, and other cities are definitely different. ) The copyright belongs to the original author. Another point is about the short messages posted by the student report network. At first, I didn't think it was the point, because I thought there were 300 items in the 19 package, plus the 1 package, which should be enough, but from my mobile standpoint now. At present, M-Zone 10 yuan packs 200 messages, which is far from enough compared with 400 or 500 messages per month for students. Why not pack 20 or more messages per month? Because there is something called Fetion in mobile, mobile users can send Fetion to each other with a very small traffic fee, then will mobile users "hate" Tianyi users just like "hate" Unicom users because they sent short messages to Unicom in the past? I have been thinking about this problem for a long time, but I haven't figured out how to solve it. I hope it's not a big problem to send messages without distinguishing between networks. This is a campus battlefield where opportunities and challenges coexist. Try to highlight our advantages in wireless internet access, and highlight that we can use the family number designated by the whole country as a couple card for free. Please believe that if you seize the present and future college students, you will seize the present and future market!