What does a public relations company do?

Public relations company, that is, public relations company, is composed of professional public relations experts and various public relations people. It is an information-based, knowledgeable, communicative and organized service organization that provides public relations consultation for social organizations or undertakes public relations activities for customers.

Public relations companies are involved in interpersonal relationships, public communication, communication management, organizational behavior, marketing and other fields, and have their own unique knowledge system. Therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles, as well as technical methods such as RACE, project management, process management and MI evaluation, as well as professional skills such as media relations and public relations investigation. A successful public relations staff must have good patience and vigilance, strong expression skills and good writing skills. Dealing with the relationship between public and private plays an important role in the country, enterprises and individuals.

Extended data:

According to the industry survey of China International Public Relations Association, China's public relations market (excluding Hong Kong, Macao and Taiwan) continued to maintain rapid growth in 20 10, and the annual turnover of the whole industry is expected to be close to 654.38+05 billion yuan, up 50% over 2009. The number of professional companies with a certain scale of operation and fixed customers in the whole industry is estimated to reach about 1 000, and the number of professional public relations companies exceeds 50,000.

More than 80% professional public relations companies in China are concentrated in Beijing, Shanghai and Guangzhou. All three places are very important cities, and the main difference is the different customers. For example, Boeing and other large aviation equipment providers will set their headquarters in Beijing, and their services will focus on government relations or overall strategic activities. Shanghai is a financial center and more of a market for fashion and high-end consumer goods. Guangzhou is closer to ordinary people's daily necessities, such as P &；; G, Heinz, Colgate, etc.

Baidu encyclopedia-public relations

Baidu encyclopedia-public relations company