20 14 what happened in the United States

1. The New York Times released an internal innovation report, and it was difficult to integrate and transform new media. In mid-May, Buzzfeed, an American online media, published a 96-page report on internal innovation in The New York Times. This report makes a comprehensive and detailed analysis of the problems faced by The New York Times in the digital transformation, and puts forward suggestions for the next transformation. According to the report, although The New York Times has taken measures to meet the challenges of digitalization in recent years, it still lags behind digital media such as the Huffington Post, the most influential news blog site in the United States, and BusinessInsider, a well-known online news platform in the United States. The report summarizes six challenges: the number of views on the homepage of the website is decreasing, there is no way to copy and repackage "old stories", the usage rate of "quizzes" is not high, social media can not be used better, readers can not provide better personalized tools, and readers can not follow up news reports more easily. The report puts forward ten suggestions for transformation: the deep integration of print journalists and digital journalists, and the establishment of a flexible news gathering and editing department. Every editor and journalist should take expanding the audience as an important task, and it is important to create channels other than the homepage of the website to meet the needs of readers. The leadership team responsible for expanding the audience, the news gathering and editing team, and the news gathering and editing strategy team should be established. The news gathering and editing department should work closely with the technical and user research departments to recruit outstanding digital talents and encourage every employee to pay more attention to the user experience.

2. After the acquisition of Washington post, the subscription volume reached a record high. Since 20 13 10, Jeff Bezos, the founder of Amazon, bought the newspaper business of Washington post, a subsidiary of Washington Post Company, for 250 million dollars, and this news organization has been injected with new vitality. Washington post employs more than 65,438+000 employees, won the Pulitzer Prize for Journalism twice, and its subscription reached a record high in July. Bezos is also exploring new revenue channels, and plans to sell Washington post's back-end content management system (CMS) to local and regional newspapers, so as to seek new growth points in the technical field through authorized business.

3. Social media continues to exert its strength, and how to control news dissemination attracts people's attention. 2065438+On August 9, 2004, a policeman shot and killed a black student in Ferguson, Missouri, USA, which triggered local protests and eventually caused riots. In response to this incident, different social media platforms have shown different discussion enthusiasm. This leads to thinking: if social media can control the spread of news, do users have the right to know its algorithm and the criteria it follows when choosing to highlight certain information? This case also tells people that the relationship between technology companies is becoming more and more tense when they play the role that can only be assumed by the news industry in the past.

4. Female media practitioners face gender discrimination, which leads to the dispute of news ethics. 20 14 In May, jill abramson, the first female executive editor in The New York Times since 160, was dismissed, which once again triggered a discussion on discrimination against women and gender equality. Abramson is a member of Forbes' list of the most influential women in the world. During her three years in office, The New York Times won eight Pulitzer Prizes. Although the newspaper owner said that the reason for dismissal was "we have a problem with the management ability of the editorial department." Many employees think her management style is blunt and rude. However, it is widely believed that "the dispute over pay and gender equality may prompt her to step down." "In addition, in August, a female game developer was exposed to human flesh search, verbal attacks and even threats, which set off a frenzy of harassment of female sex workers in the game industry. The "gamekeeper's gate" incident triggered a discussion on feminism, gender discrimination and journalistic ethics in the game industry. The industry believes that this has sounded the alarm for treating female game developers equally.

There is new hope for public broadcasting, and Serial, a subsidiary of Chicago radio station "All Life in America", has become the most popular listening program in the world. Serially tells a story caused by the death of a Korean female student. After its launch, it has become the most popular listening program in the world, bringing hope to the development of public broadcasting and promoting the re-popularization of digital broadcasting technology podcasts. The end of the first season has caused the audience to discuss who is the murderer, and the second season will return on 20 15.

6. The demand for personalized experience of users has increased, and mail subscription has become popular again. Although people often complain that e-mail is overwhelmed, in order to shield unnecessary information and maintain their own personality, almost every Internet user subscribes by e-mail. For example, "Today is on the tab", "5 interesting things", "If we are friends, I will chat" and "Podcast".

7. The reading volume of news mobile terminal has exceeded that of computer terminal. For most news organizations, the traffic on the mobile side has surpassed that on the computer side, and the mobile side has become the first factor to be considered in news editing. The World Cup has become the hottest topic on social media, showing us how contemporary audiences can witness the development of major events as a group.

8. The evaluation of media influence is changing from click volume to website browsing time. Although media companies are still looking for the best criteria to test their influence, it is certain that the evaluation criteria are shifting from clicks and views to other indicators, such as the time for netizens to browse websites.

9. reporter transformation and upgrading: try to interview with wearable devices. Although wearable devices are emerging technologies, more and more journalists try to use wearable devices in interviews. Tim Poole, a reporter for Vice Media, an American multimedia company, is famous for using smart watches and Google Glass in interviews. Facebook's acquisition of Oculus VR, an immersive virtual reality technology company, makes people wonder how virtual reality technology will be applied outside the game.

10. The transformation of traditional media has accelerated and new media has developed rapidly. In 20 14, a number of well-behaved emerging websites emerged, such as Marshall Plan, Ebola Depth, Vox.com, May 38, etc. At the same time, American multimedia company Vice Media and American news aggregation website BuzzFeed expanded their scale and raised more funds. Fusion established an all-star digital team; First Look Media, a non-profit news organization, launched a new project-The Intercept, which is an online publication that boldly expresses controversial views on events in various fields.