Does anyone know Tan Carpenter's entrepreneurial history? Be as detailed as possible. Thank you.

Tan Chuanhua was born in rural Wanzhou, Chongqing.

/kloc-at the age of 0/8, he lost his right hand when he went to the river to fry fish, and his life trajectory changed from then on.

But he soon got out of the shadow of physical disability, learned a good painting from his second brother who came back from the army and became a primary school teacher.

At the age of 23, his love was blocked. After reading a lot of books, he wants to go to Wan Li Road. He took the money from his parents in 50 yuan, and searched for his dream in vagrancy, and his own dream as a painter and poet.

In the early 1980s, the floating population was small, and Tan Chuanhua became the "first generation wanderer" after the reform and opening up.

Tan Chuanhua, who drifted to Kunming, drew a young man on the third day and earned 2 yuan.

Tan Chuanhua recalled to reporters: "This is a very important 2 yuan money in my life.

He gave me hope to live.

Besides, I have three important 2 yuan money in my life. "

Because of the disability of his right hand, Tan Chuanhua used to put his right hand in his trouser pocket. With a wave of his left hand, he said, "My second 2 yuan money was that I bought a wooden comb from Shenzhen with 2 yuan money and became a carpenter from then on.

The third 2 yuan money, a wooden comb I made, was sold to 2 yuan money when I first sold it.

These three 2 yuan dollars make up my entrepreneurial history.

Is the most important turning point in my life. "

After wandering in Yunnan for two years, a serious illness in Guizhou made him finally choose to return to his hometown, get married and have children, inherit the career handed down by his ancestors, become a carpenter and start a business.

"At that time, more than 30 workers didn't know how to make combs. It took half a year to study and finally made them.

"Tan Chuanhua's first batch of products left the factory and took a whole day to go public. His four salesmen shouted loudly, but only sold a two-yuan comb.

These two yuan, Tan Chuanhua said, are important in his life and the first step in this career.

Tan Chuanhua said that Tan Carpenter Company has money. We are determined not to buy high-end office buildings, luxury villas and cars. We should spend our limited funds on "one hard and one soft": good equipment, soft people and strong ability; The quality and softness of products is the cultural content of products.

"I have always wanted to be a poet and painter when I grow up. Because of my innocence and romance, I paid a heavy price and almost starved to death in the street. I hope not, I still live as a carpenter. "

After many entrepreneurs became famous, they tried their best to cover up or whitewash their past, but Tan Chuanhua, the owner of Tan Carpenter's comb, neatly framed this "family history" in every franchise store.

For him, without these real past events, there would be no today, and there would be no "Carpenter Tan" now.

The unexpected victory of "Carpenter Tan"

1995, Tan Chuanhua officially registered the trademark of "Tan Carpenter" comb.

After a difficult sales trip, we burned unqualified products worth 300,000 yuan, carried out numerous technical transformations, and founded Happy Tan Carpenter Propaganda Comic Newspaper ... 1997. Tan Chuanhua's small wooden comb finally gained a good market reputation.

Just as he was sharpening his knife and preparing for a big fight, an unexpected difficulty was placed in front of him: because there was no fixed assets as collateral, the bank was unwilling to lend money to this small enterprise that made a living by producing small combs, and Tan Chuanhua was weak one after another.

This was a common growth problem of all small and medium-sized private enterprises in China at that time.

1On August 9th, 997, Tan Chuanhua, who pleaded with the bank unsuccessfully, ran a full-page advertisement in a newspaper in Chongqing: Tan Carpenter Crafts Co., Ltd. wanted a bank.

In China at that time, the recruitment of banks by private enterprises was a sensational event at home and abroad. More than 1000 media from all over the country and the world flocked to report the phenomenon of Tan Carpenter's recruitment of banks, which subsequently triggered a series of discussions on the relationship between banks and enterprises in the financial and business circles.

Tan Chuanhua finally got the support of the bank, and the popularity of "Tan Carpenter" was unprecedented.

But the market does not seem to give this "first brand" face.

At present, the sales model of "Tan Carpenter" mainly depends on the shops in shopping malls.

However, after "Carpenter Tan" became famous, other wooden comb enterprises began to wake up and the competition in shopping malls became fierce.

Just when Tan Chuanhua found that the road to shopping malls was not only slow, but also declining day by day, the turnover of several specialty stores he inadvertently tried to build soared.

Instead of falling into hand-to-hand combat in the mall, it is better to write articles in a specialty store.

Tan Chuanhua immediately invited the then famous "Yu Expert Group" to introduce CIS to the company.

In this introduction, Tan Chuanhua "dared" to spend one-third of the profits of that year.

At the same time, he re-planned the enterprise strategy, withdrew from the counters of shopping malls all over the country, and turned his business model to franchise chains and specialty stores.

On March 7th, 1998, "Tan Carpenter" signed a contract with the first franchise chain and started the development of franchise chain.

Franchising has enabled Tan Carpenter Company to embark on a long-term development road with controllable production and marketing, controllable channels and controllable brands.

"I have been competing with' impetuous'"

By the beginning of 2000, there were nearly 65,438+000 "Tan Carpenter" specialty stores.

But this spring, the joining speed of specialty stores plummeted, and franchisees everywhere began to complain.

The core of the complaint is interest: first, because the products and styles are single, customers have few choices when they come to the store; Secondly, Carpenter Tan's combs are very expensive, but not enough for the brand added value of high-taste and high-consumption groups.

Third, although the comb is good, but the decoration of the shop is very general, often buried in the commercial street, can not attract attention.

As a result, the business of franchisees around the country is flat, the profits are barely firm, the return on investment is low, and some even close down at a loss.

This is actually a hurdle that all domestic franchise chain enterprises have to encounter. Whether we can cross this hurdle depends on the ability and attitude of entrepreneurs.

Tan Chuanhua has outstanding ability and firm attitude. He said that Tan Carpenter Company has money, so we will definitely not buy high-grade office buildings and luxury villas, and will spend our limited funds on "one hard and one soft": the equipment is just right, and the soft ones are capable people; The quality and softness of products is the cultural content of products.

After spending a lot of money, with the help of the absolutely first-class "capable people", Carpenter Tan's brand-new storefront design scheme, which is both traditional and modern, and based on China's traditional culture, was soon taken out.

I tried to install a store myself, and it was very successful, and the sales volume was more than doubled.

The design of the new store is simple and generous, full of personality and traditional culture, which fully demonstrates the lasting charm of "Tan Carpenter, handmade" and greatly enhances the brand culture content of Tan Carpenter's comb.

Immediately after its launch, it caused a sensation inside and outside the industry. The high-priced wooden combs, set off by cultural content, seem to make consumers feel value for money.

According to word-of-mouth, at the end of 2000, the number of people who asked to join Tan Carpenter's joining network was several times that of 1999.

200 1, Tan Carpenter Company, which started business less than 8 years ago, has begun to take shape and become a "century-old shop".

"In fact, since the establishment of the first chain store, I have been competing with' impetuous'.

Everyone wants to become famous in one fell swoop, and impetuousness is everywhere.

I have been trying to solve this problem, and I insist on honesty. "

I have been doing combs for more than ten years, and so far none of them have completely satisfied Tan Chuanhua.

"So my comb will continue to be made. I want to be the best comb in the world.

"Tan carpenter's heart is great.