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Which one is bigger, the vice president of marketing or the marketing director?
Vice President of Marketing. As the highest-level representative of the company's operations and management, the Vice President of Marketing is responsible for all aspects of marketing. In addition to completing the work of the sales director, the marketing director also involves brand operations, communication and promotion, cost budgeting, usage control, etc. In addition to the sales department, the marketing department is also under his jurisdiction; while the vice president of marketing is responsible for the company's operations Representatives at the highest levels of management are responsible for all aspects of marketing. The director is the first supervisor in a certain field, such as project engineering director, financial director, human resources director, sales director, etc. He is also a senior manager in the enterprise. According to the specific authorization, he can also be divided into directors and senior directors. Although they belong to Senior managers, but essentially ministers, manage and operate a department or a subsystem (such as a business unit), such as a sales director, who only has management and assessment rights over the sales department or sales system; in terms of work processes, they are closely related to the company The job relationships of the heads of other departments or subsystems are parallel. Even if the job title of these heads is manager, the sales director can only ask the heads of other departments or subsystems of the company to support and cooperate with the work, but he cannot give instructions and does not have the authority to do so. Assessment power and coercive power over other departments or subsystems of the company.
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