What are the marketing tools?

Commonly used online marketing tools include corporate websites, search engines, emails, real-name general network URLs, instant messages, browser toolbars, etc.

1. In the current stage of Internet marketing activities, commonly used Internet marketing tools include corporate websites, search engines, emails, network real-name general URLs, instant messages, browser toolbars and other client-specific software , e-books, blogs, RSS, etc. With the help of these means, marketing information can be released, delivered and interacted with users, as well as create a good marketing environment for sales.

2. Convey the company’s brand image, corporate culture and other basic information to the public through the website. Publish corporate news, supply and demand information, talent recruitment and other information. Provide certain information and services to suppliers, distributors, partners, direct users, etc. Display, promote and sell products online. Collect market information and registered user information. Other content and forms with marketing purposes or marketing effects.

3. From the perspective of the general procedures for enterprises to carry out online marketing, the completion of website construction is not the end of online marketing, but lays the foundation for the realization of various online marketing functions, such as: website promotion, online services, etc. . Some important online marketing methods such as search engine marketing, mailing list marketing, online membership marketing, etc. have the basic conditions. Generally speaking, after the Internet marketing strategy is formulated, the planning and construction of the corporate website should be started first.

4. Classify corporate websites according to various rules, such as industry, company size, technology used on the website, website host type, etc. In order to reflect the direct relationship between corporate websites and online marketing, corporate websites are divided into two basic categories according to their functions: information release type and online sales type. The form a website adopts depends on factors such as the company's business strategy, product features, financial budget, and the planner's understanding of the company's website. Therefore, not all websites adopt the online sales model.

5. Compared with blogs, RSS is much less well-known, and there is still no very appropriate Chinese word for it. Maybe there will be no need for a Chinese name in the future, and everyone is used to calling it RSS directly. One reason why RSS is considered a buzzword like blogging is that RSS will have a huge impact on the way Internet content is browsed and the way information is delivered. RSS is a format for describing information content and is currently the most widely used XML application.