What is an online model?

Just change a few sets of clothes, strike a pose, and take photos, and you can earn nearly a thousand yuan a day... In today's era of popular online shopping, "online photo modeling" has become a hot new profession. They take product promotion photos for online stores, and while helping online stores increase product click-through rates and sales, they can also get good rewards.

The remuneration for "online models" is quite considerable

Online modeling has just started in Jinan and has not developed into a large scale. In Guangzhou, Shenzhen, Beijing and other places, online models have attracted much attention. Many modeling companies have full-time online models, and the slightly famous models will also take photos for brand clothing online stores, earning a lot of money.

Sun Xiaoqian is a part-time online model in Jinan. Six months ago, under the introduction of a friend, she worked as an online model for an online store called Wuyou Ordering City. During the shooting, you need to constantly put on makeup, change clothes, and change scenes. It takes more than 20 minutes to shoot each set of clothes.

Gao Xiaofei, who signed a contract with a modeling company in Jinan, is also an online model. When an online store finds a company and asks for a photo shoot, the company will send them to take photos. Gao Xiaofei has been an online model for a year now.

The income of being an online model is not low. The income for a day of shooting is about 500 yuan to 1,000 yuan. Sun Xiaoqian said that the online store paid her according to the number of sets of clothes, 100 yuan per set of clothes. Each time she took about 10 sets of clothes, she earned nearly 1,000 yuan in one day. Gao Xiaofei's remuneration is calculated by the hour. Each shooting lasts about five hours, and the online store pays her 500 yuan.

It’s embarrassing to have no place to change clothes when shooting on location

Online models seem to be relaxed and glamorous. They can wear beautiful clothes and take beautiful photos, but the actual work is not easy. Sun Xiaoqian said that one time the online store received a new batch of clothes, and the boss wanted to shoot the scene in the park. It was so hot that day that he would sweat even if he stood still. She has to take modeling photos of 7 outfits, constantly changing outfits, and quickly getting into the feel of different styles of outfits. "I was sweating all the time and my makeup was all gone. The makeup artist was standing by me constantly touching up my makeup. By the time I finally took the photo, I was sweating profusely, as if I had just finished taking a sauna." "Changing clothes when shooting on location It's also a problem. I remember when we were shooting in Quancheng Square, there was no place to change clothes in the empty square. I had to find an open-air bar nearby and change clothes under the cover of a few small trees." Sun Xiaoqian said teasingly. explain.

"Girl next door" is the most popular

Gao Suchun, artistic director of Jinan Boya Model Economics Co., Ltd., said that the threshold for becoming an online model is not high, and generally does not require a skinny figure or She is tall, and there are many girl-next-door types. Most of them do not have professional model training, and the movement requirements for taking photos are not so strict. The eyes and visual effects do not need to be professional.

Girls with sweet and cute looks and petite figures are more popular among online stores. Gao Xiaofei said that little girls born in the 1990s are more popular online. Such little girls feel very friendly to people, like a friend around them. Unlike professional models, whose figures are too glamorous and standard, they make people look attractive. Sense of distance. As long as online photography models have a good feel for shooting and can express clothes, the most important thing is to have a good feel for clothes.

Bringing huge profits to online stores

Online store owners hire models to take pictures at a high salary, and the model photos make the online store make a lot of money. "Many people who buy clothes online are worried that the size is not suitable or that they don't look good on them. By using real people to shoot, buyers can see at a glance how the clothes look like." Gao Xiaofei said that online stores look for non-professional models to take photos. , and for this reason, the conditions of the models are similar to those of ordinary buyers, or there is a certain comparison. Buyers will have a rough standard after seeing real photos, which makes it easier to choose clothes that suit them. And among the many clothing photos in online stores, photos of beautiful girls are definitely the most attractive and can earn more clicks from buyers.

Not long ago, Gao Xiaofei took a model photo of a light yellow casual autumn dress for an online store. For this piece of clothing, there was not a single order in the store for a week. After posting real-life photos, many people came to the store to see it, the number of clicks increased, and the sales of clothes also increased. Nearly 50 pieces were sold in three days.