What is the capture of positive psychological cues?

Self-suggestion has both positive and negative aspects. Positive self-suggestion mainly trains us how to improve our self-confidence, how to experience success from failure, how to overcome bad emotions and so on. Self-suggestion can make you use flour as medicine to treat diseases, and it can also make you eat venom as medicine, which will kill you.

How to make good use of positive self-suggestion is a subject that cannot be ignored in your life.

The great power of self-suggestion

Napoleon Hill put forward here that the main point of self-suggestion is to keep saying to himself: Every day, in my life, I have made progress.

Hinting is to influence people's psychology and behavior through discussion, action, sound, clothing or environmental atmosphere in a peaceful situation, so that they can accept suggestive views and opinions or act in the suggested direction.

Napoleon Hill once said: "Self-suggestion is a bridge between consciousness and subconscious."

Through self-suggestion, the most powerful thoughts in consciousness can be transformed into the subconscious and become a part of it. That is, through conscious self-suggestion, you can input positive thoughts and feelings that contribute to success into the subconscious, thus reducing the destructive consequences caused by thoughtlessness and negligence in the process of success. Therefore, by imagining those successful people who constantly hint at themselves, they are likely to achieve a great career.

The power of suggestion is great, and what happened below is a good example.

In a hospital, when a doctor gave a patient a lung fluoroscopy, he suddenly found a hole in his white coat. He couldn't help saying, "Oh, what a big hole!" "

The patient who was still under fluoroscopy thought there was a big hole in his lung, so he fainted in shock.

Obviously, this is the result of the careless language of medical staff to the patient.

Napoleon Hill encountered a similar situation when he was working in a hospital: due to the negligence of medical staff, he filled in the wrong number and asked two patients who had a chest X-ray to take each other's examination reports. One of the two patients has tuberculosis. Finally, the patient who really suffered from tuberculosis died and recovered. Another person, basically healthy, was admitted to the hospital because of the hint of false report.

This is a phenomenon that surprised many customers and made many of us pay attention to psychological research.

Hint is a normal feature of human psychology. It enters people's subconscious and is not criticized and resisted by people's subjective consciousness. Therefore, when using hints, we should pay attention to the fact that hints are based on uncritical acceptance, without pressure or acceptance by others.

Implication generally has the following characteristics in essence:

First, because suggestion is a psychological phenomenon, it is generally called psychological suggestion.

The process of suggestion is mainly the process of people's mind accepting some information.

Therefore, activities such as perception, judgment, reasoning and argumentation are concrete manifestations of this psychological activity.

Second, hint is the unity of obvious and obscure.

Generally speaking, the suggestive party often hides his intention and then lets the other party know through information. For example, when manufacturers sell electric fans in shopping malls, they often conduct a "destructive test" on the counter first, so as to show their service life to customers and win their trust.

Thirdly, suggestion has the truth of life, but its formation has certain special psychology and external environment.

A business school intern skillfully used environmental cues to make a fortune in a short time. In the middle of the wall of his office on Wall Street, he hung a huge photo of American oil giant Rockefeller as decoration.

Although people have never seen him have any contact with oil, in fact, he has never seen Rockefeller, but the photos on the wall are reminiscent of his possible close relationship with the oil king; Some people even think that he is a well-informed person, familiar with the secret information of economic circles.

Suggestive psychology often occurs in the process of individual contact with the environment. Then creating a certain environment for individuals can control the changes of personality psychology to a certain extent. The business school intern successfully used the implied role to win himself the opportunity to associate with many successful people. With their help, business is booming.

The way of suggestion and its successful application

First, the successful use of direct suggestion.

Direct suggestion, that is to say, consciously and directly send stimulating information to others, so that they can accept it quickly and without consideration, in order to achieve the expected response, without causing contradictory hints.

Direct hints can be found in the business world. Manufacturers often pay big money to invite popular stars to advertise, let them wear clothes, take something and take medicine, and solemnly say to the audience, "I like this." Or I trust, and so on. " From a psychological point of view, this is to induce people's desire to buy with direct hints.

Second, the successful application of indirect suggestion.

Indirect suggestion refers to the indirect and frank stimulus information sent by the suggester to others, which neither reveals the motive nor clarifies the meaning, but allows others to understand the content of the suggestion and accept it. Generally speaking, indirect suggestion is profound, euphemistic, natural and easy to be accepted.

There is such a passage in a TV advertisement of a winery to promote its products: "Tell the director of the winery and tell consumers that excessive drinking is harmful to health, and moderate drinking of good wine can strengthen the body."

Everything has its pros and cons, and when people observe and think about problems, they are always used to starting from the front, which has become a mindset over time. However, when people are used to the high-profile of spring breeze and snow melting and the gorgeous icing on the cake, they will turn a deaf ear and turn a blind eye. If they can do the opposite at this time, they can give people a refreshing feeling and regain their vitality. It is really ingenious and impressive to persuade consumers not to drink too much wine with the director of the winery.

The function of indirect suggestion can't be reflected in other aspects.

For example, in the 1960s, a boot camp of the US Army received a batch of recruits. These recruits have a low level of education, do not pay attention to hygiene, and are infected with many bad habits.

In order to train them into qualified soldiers, the military camp instructors put a lot of brains into it. They sent some letters from home for the recruits to read and wrote letters to their families accordingly. The content of the letter is to tell the family that they have developed new living habits in the army.

Strange to say, since then, these recruits have really started to act according to all the good habits mentioned in their letters. They are full of energy, polite, hygienic and disciplined, and all of them have become standard soldiers.

The reason is mainly because they are implied that they are already a standard soldier in the process of reading and writing letters, so they naturally make their behavior conform to the norms of soldiers. In this way, the bad habits of the past will naturally be eliminated.

American President Lincoln said in a speech: "Someone wrote to ask me how much property I have. I can tell you that I have a kind wife and a sensible son. They are priceless to me. In addition, I have a rented office with a desk, three chairs and a big bookshelf in the corner. The books on the shelf are worth reading by everyone. I am tall and thin, with a long face, and I won't gain weight. I really have nothing to rely on, the only thing I can rely on is you. "

This is Lincoln's answer to "how much wealth". The last sentence "The only thing I can rely on is you" implies that people say "You are my only wealth and you are indispensable."

Hearing these words, people will naturally feel Lincoln's deep affection for the people.

Compared with the direct expression of emotions, expressing emotions and wishes in an indirect and implicit way is more impressive and unforgettable.

Third, the successful application of counter-suggestion.

Counter-suggestion refers to the opposite reaction of the hinted person after the suggestor gives a hint. There are two kinds of counter-suggestion: intentional counter-suggestion and unintentional counter-suggestion.

Intentional counter-suggestion, that is, deliberately saying irony to achieve positive effects, such as "a diversion", "playing hard to get" and "challenging", are all intentional counter-suggestions.

This method is also widely used in business activities. For example, in order to clean up the dumped soap, a daily department store posted a poster with a price reduction of 10%, but after more than a month, few people came to buy it. Later, the store changed the content to: each person in this store is limited to one piece of soap, and the price will be increased by 5% if you buy more than two pieces. People are suspicious after watching the advertisement: "Is it necessary to raise prices? Otherwise, why do you have to increase the price if you buy more? " Under the control of this psychology, people began to snap up, and in just a few days, the shop sold out of soap.

There is a restaurant in America, and there is a big barrel outside the door. On the wall of the barrel, it is conspicuously written: "Don't peek!" But there is no cover around the barrel. When all passers-by saw the words on the barrel, they were not interested in the barrel. Out of curiosity, they all stopped to look into the barrel.

Visible "don't peek!" Literally, it is an action inhibition, but in fact it has the opposite effect. People who didn't want to see it should also see it, precisely because the operator skillfully used people's curiosity through hints. As long as you look at it, the owner of the restaurant has achieved his goal. Because the barrel says, "We have many different tastes of draft beer, which is pure and mellow. Please try every cup of 5 yuan. "

This "variety of flavors" has aroused the curiosity of consumers, and they want to go in and see what flavors they have and spend their own money to taste them. Even if they only choose one flavor, the boss's business is done.

Unintentional counter-suggestion, that is, positive suggestion has the opposite effect unintentionally. The joke "There is no silver here for 320" is a typical example of this suggestion.

Experienced people often understand other people's psychology according to this principle. For example, some children broke the water cup at home, but parents waved their hands again and again and said, "I didn't, not me." This is an unintentional counter-suggestion, so you might as well use it skillfully in business activities.

Fourth, the successful use of authoritative hints.

Authoritative suggestion refers to influencing others' psychology and behavior through celebrities and famous brands. This hint has a great influence on social life.

If a doctor treats a disease, the same diagnosis and prescription come from the mouth of a famous doctor and the hand of an expert, and the patient will listen to everything, so the term "placebo" appears.

Some people take advantage of customers' worship of export goods to promote the backlog of goods as "export to domestic sales", and the results are sold out. Because people don't distinguish between authenticity and falsehood, according to the original thinking mode: "exports must be of high quality, and domestic sales must be of high quality and low price", so they are deceived one after another.

Fifth, we should avoid self-suggestion.

Self-suggestion refers to stimulating oneself by thoughts, words or symbols, thus affecting one's emotions, will and actions. There are two kinds of self-suggestion, positive self-suggestion and negative self-suggestion.

The positive self-suggestion mentioned here refers to the suggestion that the behavior of the suggestor can achieve the expected purpose of the suggestor.

Charles swope is the owner of a chain factory. The productivity of a chain factory has not been very good, so Swap went to the factory director to find out why the productivity of their factory is much worse than that of other factories.

The factory director said that he had tried various methods, such as ordering, rewarding and even flattering, but the workers were just not interested in their work.

At that time, it happened to be the handover time between night shift and day shift. Swapp took a piece of chalk and walked to the production workshop.

He asked a day laborer who was about to leave work, "How many times did you vote today?"

The worker replied, "Five times."

Swope wrote a big "5" on the floor aisle and went out without saying anything.

When the night shift workers entered the workshop, they saw the numbers on the ground and asked the day shift workers what this meant.

The day shift worker replied, "Just now the big boss came in and asked us how many times we voted. I answered it five times, and he wrote five words on the floor. "

The next morning, Swapp came to the workshop of this factory again and found that the word "5" on the floor had been changed to the word "7".

The day shift workers found the word "7" on the floor and knew that the night shift workers voted much more than them, which naturally produced the psychology of competition. After work, the day shift workers proudly changed the "7" on the floor to "10".

Since then, the productivity of the factory has increased day by day.

Competition can stimulate people's internal potential, seize opportunities, thus defeating opponents and realizing self-worth.

It is easy to see that Swapp is a good way to stimulate workers' competitive consciousness by using the hints of digital symbols.

Contrary to positive self-suggestion, negative self-suggestion means that the suggester has a kind of resistance or rebellion to suggestion.

The producers of TV advertisements try their best to avoid passive self-suggestion of the audience, because this kind of self-suggestion will cause people's self-defense.

For example, there is an advertisement promoting women's hair health care drugs. There is a bald woman on TV. After taking this medicine, her hair is full. There is no doubt that this advertisement will cause many women to hint at themselves. After watching this advertisement, they will think, "I just have a little thin hair, which is not as serious as the advertisement says." This hair restorer doesn't suit me. "

Naturally gave up the idea of buying.

Another example is an advertisement promoting men's shirts. The picture shows a tall and handsome young man wearing this shirt, which makes many young girls look askance. Many middle-aged and elderly men will think after watching this advertisement: I have passed the age of charm and chic, which is the exclusive product of young people. Therefore, they will never choose this shirt when buying clothes.

Everyone has self-esteem. When a person's self-esteem is threatened, he will be hostile, or escape, or become indifferent.

Therefore, when advertising, businesses must pay attention to the influence of negative self-suggestion, try to avoid the audience's unfavorable association with product sales, and strive to arouse customers' potential demand desire to promote their purchase desire.

Self-suggestion method

I have introduced several examples of self-suggestion, and now I want to tell you that self-suggestion can also have a beneficial impact on your own psychology.

When people always say "Oh, man, you are really capable", you will feel confident and you will often become more capable. Because others' affirmation of you will become your expectation of yourself, and your behavior will try its best to repay this expectation.

At the same time, you can also use self-suggestion to affirm your ability to get rich and strengthen your idea of getting rich.

Dr. Napoleon Hill divided the method of success through self-suggestion into six steps, namely "the steps to achieve the goal". The main points are as follows:

First, when you implement the first step, you must first determine the specific goals you want to achieve in your mind. For example, the specific amount of money, and focus on this specific goal until you reach your goal-you get the money.

Bossente once pointed out: "According to my research on the rich, I found that each of them has a clear goal. They set a precise amount for themselves and set a timetable for accomplishing this goal."

Second, you should know that nothing in the world can be obtained for nothing. Never deceive yourself, especially after your goals are clear.

Mackey, president of the largest envelope manufacturing company in America, is a pragmatist. In his book Swimming with Sharks, which talks about the way to success, he warned people: you must have a goal when you do things, but the most important thing is: first, you should know what your goal is; Secondly, you should make a detailed plan to achieve this goal; Third, you must also have a corresponding timetable for achieving the goal of this plan. In this way, coupled with hard and pragmatic work, the goal will become your dream in a limited time.

Third, don't stay in imaginary empty talk, because the idea of not implementing it is just a daydream.

You must start your plan at once, don't waste time and don't be afraid of failure.

When the company recruits people, one of the most frequently asked questions is: What do you think of the mistakes in your work? Many people often answer, "Try not to make mistakes." Companies often ignore candidates who answer like this. The answer the company wants to hear is: "I'm not worried about making mistakes, but I can do it without repeating the same mistakes."

Iacocca, a giant businessman who brought Christie's car company back to life in the United States, also said when recalling his own experience: "The spirit of adventure is extremely critical, and taking chances is often harmless." On the road to success, mistakes are inevitable, but people who get rich can always learn lessons quickly and sum up more realistic and feasible experiences.

Fourthly, it is not enough to write down goals by memory, which is regarded as a very important way of self-discipline in psychology.

Doing so can also make the original vague details clear. Clear self-discipline is an indispensable condition for success in getting rich.

Fifth, fix your plan on the basis of reality in action, but don't change the timetable easily, let alone change the goals at will.

Sixth, meditate on your goals twice a day before getting up and before going to bed. Because at these two times, your consciousness is the weakest, and your self-suggestion is the easiest to communicate with the subconscious. In meditation, you should let yourself see the results clearly when you gain wealth.

It is very important for you to follow the above six steps if you want to succeed. Among them, it is particularly important to observe and follow the instructions in step 6. You may complain that you can't "see that I have money" until you really achieve your specific goals-for example, get money.

However, through these steps, a strong desire will help you. If your yearning for success is really fascinating, I believe you can get it without any difficulty.