How much is the joining fee of McDonald's? What are the advantages and conditions of joining McDonald's?

McDonald's Joining Application Form McDonald's Company's well-known McDonald's brand has more than 32,000 fast food restaurants, which are distributed in 12 1 countries and regions around the world. McDonald's around the world make appropriate adjustments to their meals according to local tastes. In addition, McDonald's now controls some other catering brands, such as Aroma Cafe, Boston Market, Chipotle Mexican Tacos, Donatos Pizza and Pret a Manger. In 200 1 year, McDonald's company's total revenue reached148.7 billion US dollars, and its net profit was 164 billion US dollars. Most McDonald's fast food restaurants provide English translation of counters and drive-ins, which means you can buy meals without getting off the bus. Customers can drive to order food at the door, then bypass the restaurant and pick up the meal at the exit. At the same time, they can provide indoor dining and sometimes outdoor seats.

Drive-in restaurants usually have several independent stations: parking, checkout and pick-up points. Generally, the latter two stations will be merged.

At present, McDonald's is the champion of the global fast food chain. So far, McDonald's has more than 1000 restaurants in China * * *, and it is estimated that the number of restaurants will reach 2,000 in 20 13 years.

It is reported that McDonald's Company plans to try to set up a telephone service center in Fargo, North Dakota in early 2005 to handle drive-in telephone orders from Oregon and Washington, so as to alleviate this phenomenon. )

In some areas, there will be McDrive on both sides of the main road, which is an avenue without counters and seats for entertaining motorists at night. This avenue often appears in downtown areas with high population density as a simplified way to drive-in restaurants.

Some special theme restaurants still exist, such as the theme restaurant of Locke McDonald's in the 1950s, and some carefully selected McDonald's restaurants located in large indoor or outdoor playgrounds in suburbs and some cities. They are called McDonald's playground. This type of restaurant appeared in the United States in the 1970s and 1980s, but it appeared later in the world: for example, most parts of Canada did not appear until the mid-1990s.

McDonald's Company donates part of its turnover to charity every year. When the founder ray kroc died, he set up the Uncle McDonald's Charity Fund with all his property.

Because McDonald's regularly sells carbonated drinks provided by Coca-Cola Company, McDonald's has actually formed a strategic alliance with Coca-Cola.

With the support of advertising and promotional public relations activities, McDonald's has established a unified brand network. McDonald's unified advertising in the world, large-scale media advertising, reduce costs. The advertisements of McDonald's are concise, creative and full of wisdom. Children are often the main characters, and McDonald's mascots are used to enhance the popularity of McDonald's brand among children. Advertising language is full of joy. For example, "more laughter, more choices" and so on. , very attractive to customers, in line with market strategy, forming a great publicity offensive. The storefront is always a propaganda position. McDonald's provides franchisees with a certain percentage of bonuses according to the amount of customers' spending in each hotel, and carries out promotional activities in the store to enhance McDonald's quality image, service image and global image through these actions.

Franchising is a kind of culture at first, and in essence, it realizes the rapid accumulation of wealth by copying brands, business models and cultures. McDonald's has copied a consistent taste, service and American culture for us with industrialized production. McDonald's faithfully implements its corporate philosophy and penetrates into the whole organization to launch specific corporate actions. In the franchise system, McDonald's invests in land and buildings (mainly renting stores in Chinese mainland at present), while franchisees need to invest in equipment, signboards, tables and chairs and decoration.

Kumar said: "Franchisees usually have to invest 3.3-4 million yuan. Of course, you have to have 2.5-3.2 million yuan, and the rest can be loaned. " McDonald's benefits from franchisees paying a certain percentage of its turnover, while franchisees appreciate their investment from the operation of restaurants. Franchisees can recruit employees by themselves, control operating expenses and make use of McDonald's complete supplier system and distribution center.

References:

McDonald's China official website