What departments does Ogilvy Advertising Company have?

Ogilvy's structure can be divided into three main departments: customer service department, creative department and media department; There are also two supporting departments: creative service department and advertising film production department.

1. Ogilvy was founded by david ogilvy 1948, providing all-round communication services for many brands around the world. Business covers advertising, media investment management, one-to-one communication, customer relationship management, digital communication, public relations and public affairs, brand image and logo, pharmaceutical marketing and professional communication. Ogilvy Group has many subsidiaries in different fields, such as Ogilvy Advertising, Ogilvy Interactive, Ogilvy PR (see Ogilvy International PR Group), Ogilvy Century, Ogilvy Red Square and Ogilvy Fashion.

2. In terms of responsibilities, all departments are different, but they need to be closely linked and cannot be independent, so the degree of cooperation is very high. Responsibilities of customer service department: This department mainly contacts and communicates with customers to get information about products and brands, and then communicates with colleagues in different departments within the company, such as creative department and media department, to make a complete advertising plan for their favorite concepts in product consumption, which is not what ordinary people think. Creative Department: This is the so-called "bridge" department. There are two parts: art and copy. Some people are in charge of art, others are in charge of writing advertising words. Before "bridging", they need to do a lot of preparatory work, such as market research, have a full understanding of products and so on, so they will cooperate with customers.

3. Media department: responsible for planning and advertising in what form their products will be provided to customers, using the budget, and then advertising or bargaining with the media or discussing some special methods is feasible, so they must keep close contact with the communication agencies, and even foreign or domestic media want to know; Creative service: this is a practical department, which brings creativity into life, so it needs to be subdivided into transportation system, photography, illustration, computer production and printing. Ogilvy Advertising is one of the earliest advertising companies with workflow operation system, and many advertising companies have followed suit.

Ogilvy International provides strategic advice to China. In February 2003, Ogilvy hired Mai Jian as a senior consultant in the Asia-Pacific region. In the past 16 years, McGregor has worked as a journalist, editor, senior manager and individual investor in China, China and India. He is the president of the China branch of The Wall Street Journal, the chief representative of Dow Jones in China, and the representative of the American Chamber of Commerce in China.