How to Analyze Competitor Websites

The website promotes micro-interactive technology to remind you. An enterprise can't stand out as a product. Competitors, enemies and friends are more or less there, which is also an example for us to learn. Analyzing competitors' websites is an essential step in website promotion and optimization. Today, let's talk about our commonly used five-step analysis method for analyzing competitor websites.

The first step is to determine your main competitors.

To do seo, you must first find your competitors. If you don't know who your real competitors are, how do you know who you are? Determining the main competitors is relatively simple. Baidu can roughly determine the websites of your main competitors by looking at your core keywords and simply looking at the first five pages of the article. For example, we specialize in marketing websites, so let's search "marketing websites" to see which companies are among the top websites.

In addition, you can also collect the company's main competitors through your usual business dealings.

Well, after identifying the main competitors and collecting their websites, we can enter the main events in web analytics. Next, I decided to sacrifice myself and help everyone. The following cases will illustrate the specific steps with specific cases.

Step 2: Website Big Data Analysis

1. First, open the big data analysis platform of 5 1 18, enter the competitor's website, and click Search. There will be a comprehensive analysis of the website, listing the detailed seo status of the website in detail, which indirectly reflects the optimization status of the website:

From the weight, snapshot update time and domain name age, we can know the specific strength of competitors, and Baidu's favor ranking and ranking trend can know the ranking of all keywords of competitors.

Among them, keywords are the most useful to us, which can let us know through which keywords competitors' traffic comes. Then we need to click on the data details of keyword ranking trends. All keywords will be listed here from high to low, including index, search volume and page.

Next, click the export list to export all the competitors' keywords as a reference for your website to be a long-tailed keyword in the future. The export format is excel, which is convenient for one-click export viewing.

Of course, now 5 1 18 has been revised, and the function of exporting data can only be used after the invitation code is enabled. Well, I have some invitation codes in my hand. Welcome to pay attention to our official micro-problems.

Then open the excel document and observe each other's keywords. You can choose some keywords with low competitiveness by observing the collection volume, and start! I sold our website, so I'm scared ~ ~ ~(> _<；; )~~~~)

The third step is to analyze the basic data of the website.

Generally, the webmaster's tools are used to analyze and understand the basic data of each other's websites, and some friends like to use love stand to see their personal hobbies.

1, enter and open the webmaster tool seo comprehensive webmaster tool is one of the most familiar tools for webmasters, and its functions are also very comprehensive. It is also very convenient to view the SEO information of the website.

2. Enter the website address of the competitor you need to check. Note that there is a difference between www and www. They represent different sites and query different data. So when you type, check it according to your own time, and then click Query.

From the seo information, we can see the competitor's weight information, pr information, home page export link and import link information, and domain name age, and we can see how long the competitor has been doing it. Combining all the following information, we can fully understand the information of our competitors.

We can also see the long tail keywords of competitors' websites by clicking on the following numerical values of Baidu's traffic forecast. These numerical values list the ranking of each long tail keyword of competitors and the traffic brought by each keyword, so that the traffic source of competitors can be seen at a glance, which is very powerful.

Love stands. Com does have the function of inquiring about station groups, which can inquire whether a website holder holds multiple domain names and websites. It can be found in the comprehensive query information of love stand. com:

Step 4: Analyze the website content data.

1. Analysis of the overall structural framework of the website: Through the overall structural framework of the competitor's website, we can know the construction direction and proportion of the competitor's website content. We can find the competitor's website map (/sitemap.xml) through the robots.txt file (path: www.domain.com/robots.txt), and then do data cleaning to count the proportion of different page templates. Make a pie chart and visually analyze the template proportion of each page.

2. Analysis of website marketing power: A good marketing website is like a salesman, knowing customers; Good at persuasion; Very convincing; Can catch the attention of visitors; Ability to gain insight into user needs; Can effectively convey their own advantages; It can remove users' psychological barriers to decision-making, and smoothly urge target customers to leave sales leads or place orders directly. More importantly, it is tireless for 24 hours.

You can check the marketing power of your competitors' websites by checking whether they have clear positioning, advantages, online customer service, message system, qualification certificate and authoritative certification. The network commercializes everything. The key to winning customers is not the product, but the user experience, and the user experience should be well laid out from the moment the user enters the website. Giving visitors trust and authority, these are the requirements of the basic marketing power of enterprise websites.

3. On-site optimization analysis: Another important function of corporate websites is website promotion, and search engines are the most important channel for netizens to obtain information at present. If an enterprise website cannot be effectively promoted through search engines, the marketability of this enterprise website will be greatly reduced to some extent, so it is necessary to check the on-site optimization of the other website.

Observing the SEO optimization effect of a website, we can observe and analyze whether the page design of the website conforms to the user experience, the depth of the directory, the relevance of the content of each column of the website, the writing method of TKD (title, keywords, description), the setting of SEO tags, whether the pictures are tagged with ALT, whether the code is simplified, whether the column structure is clear, whether the url of the website is static, whether the URL rules are unified, and whether the internal chain structure and external chain are constructed (this analysis is time-consuming). As we all know, the speed of crawling html pages by current search engines is faster than that of other languages such as asp and php. There are also the basic reasons of the website, such as whether the domain name of the website is easy to identify the brand, whether the space is stable, and whether the opening speed is fast or not.

4. Analysis of off-site promotion: In addition to analyzing on-site optimization, it is also necessary to understand competitors' investment in various channels such as major social networking sites, website navigation, self-media platforms, SEM, BD cooperation, EDM, etc. Only in this way can you surpass your competitors and seize the opportunity.

The fifth step is to analyze the popularity of website brand names.

The number of times users search the brand name of the website can well show the popularity of the website. Generally, Baidu index ~ and of course, a lot of indexes such as good search index can be used to see the trend changes.

Step 6: Analysis of website operators.

With the help of major recruitment websites, such as Worry-Free Future, Lagou.com and Zhaopin.com, we can learn about the division of labor and job responsibilities of our competitors. Through job responsibilities, we can infer some competitors' operating strategies, staffing and personnel stability.

Monitoring your competitors is a never-ending task. All the actions listed in this article are time-consuming, but if you don't want the world around you to be ignorant, you need to take time to analyze it. Even if you think you can't beat your competitors, you will certainly learn from them, which will help you optimize your search engine more effectively. Constantly analyze your opponent's website, constantly sum up your own experience, constantly sum up and analyze other people's optimization methods, and finally, you can get what you finally want.