How do small advertising companies develop?

In big cities, there may be many companies of one kind or another, and advertising companies are naturally among them. As a new friend in this industry, what should I do to start an advertising company? How to operate in the early stage of starting a business is an important issue, so today Xiaobai will share an article with you and give you some ideas, hoping to help you and open your mind.

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operational approach

0 1

Familiar with business processes

As the boss of an advertising company, you must be familiar with the business process. You can't just build a company with money and leave it alone. At first, you have to rely on your own brain, so you must be familiar with the business processes of relevant advertising companies. Only when you are familiar with it can you better find the skills and skills to run more businesses and accept more orders.

02

Be patient and persistent.

Everything is difficult at the beginning, especially advertising companies. You need to let others know your reputation, influence and strength, so the initial stage will be very difficult. You must make the most difficult preparations, be patient and have perseverance, so that your company can be formal step by step and carry out more business.

03

Contact through friends

As the head of an advertising company, you must have enough contacts, so it is a good way to contact through friends. Through the introduction of friends, you may successfully receive a lot of business, and through these businesses, if you really let the other side feel your strength, then you will have a steady stream of business, so it is necessary to contact through friends at the beginning.

04

Knock on the door from door to door.

At the beginning, you may need more door-to-door companies to run, introduce your company's advantages and concessions to them, show your sincerity and strength, and let the other party know your existence. At first, you will certainly encounter many nails, but after a long time, you may gain something by persistence, so you must run more at first.

05

Have a good grasp of which companies need to advertise at present.

Of course, advertising companies want to help others do publicity, and they need to know where advertisements or designs are needed at present. If you have first-hand information, it will be helpful for you to get the business by selling your company before they start.

06

Recruit some senior drivers to help.

After all, the company can't do it alone. You need to recruit some qualified senior drivers, so that you can learn a lot and it is also conducive to the development of the company. Don't worry about some investment in the early stage, and it will be repaid to us later.

07

Communicate through various channels.

At the right time, you can promote your company, you can promote your company through the internet and the media, and then communicate with customers through various channels. Only in this way can you attract more business.

08

Build your own company's brand

When a company runs its business, especially an advertising company, its own reputation is very important, but in an industry, the quality of the company will often be passed on to others. Therefore, it is easier to run a business by establishing your own brand and making others feel that it is reliable.

Special tips

First, you must make a plan.

Second, we should pay attention to ways and means.

At present, there are two development directions of advertising companies, one is large and comprehensive, and the other is small and specialized. In the competition of advertising companies under the new economic form, these two types of advertising companies can develop well. After years of experience, Nanjing Sharpness Advertising Co., Ltd. has set up a group of professional executive teams and accumulated rich advertising resources, involving media, venues, the Internet and so on. While ensuring the quality, we strive to provide customers with one-stop service.

Nowadays, advertising companies come in different sizes. Large companies, such as 4A Company, have smooth service processes and mature management systems.

From the overall operation of the company, large companies have a good departmental system and complete departments, which are generally divided into creative department, accounting service department and media department. The creative department is responsible for the conception and implementation of advertising creativity, and the customer service department is responsible for contacting customers and giving some creative guidance according to their needs. The media department mainly suggests some suitable advertising media for customers and strives for reasonable fees for customers.

Small and medium-sized companies are inferior to advertising companies in various resources, but this does not mean that small and medium-sized advertising companies have no development potential. Small and medium-sized advertising companies can cultivate their own advantages and characteristics according to their own development direction, so as to be small and precise, and not to pursue the comprehensiveness of services too much. Generally speaking, small and medium-sized advertising companies should have a clear positioning, build their own advantages in creativity, ability and industry, and enhance their own capabilities. Nanjing Sharpness Advertising Co., Ltd. is like this, aiming to find its own position and focus on FMCG industry. At present, its customers are Coca-Cola, Wang Laoji, qiaqia and other first-line well-known brands. The team of Nanjing Sharpness Advertising Co., Ltd. was established in 2008, and the company was formally established on 20 14, dedicated to brand public relations and marketing planning activities in Nanjing and Jiangsu.

At present, there are two development directions of advertising companies, one is large and comprehensive, and the other is small and specialized. In the competition of advertising companies under the new economic form, these two types of advertising companies can develop well. After years of experience, Nanjing Sharpness Advertising Co., Ltd. has set up a group of professional executive teams and accumulated rich advertising resources, involving media, venues, the Internet and so on. While ensuring the quality, we strive to provide customers with one-stop service.

Advertising itself belongs to the brain industry. In the fierce competition of the advertising industry, creativity is the top priority of competition. Some small and medium-sized advertising companies ignore learning in their operations, but they don't know that only learning can help them understand where others are better than themselves, how to do better than others, and constantly improve their professionalism and professional ability. Nanjing Sharpness Advertising Co., Ltd. organized a study group on time with a degree book, summed up the experience of each activity, learned excellent cases from other advertising companies, and constantly improved the professional ability of the whole team.

In fact, the most important thing for the development of small and medium-sized advertising companies is to constantly improve their core competitiveness and professionalism. Only in this way can they go further and further under the competition of the advertising industry.

It is necessary to determine the business scope of the advertising company and recruit development personnel on this basis.

But this is a common understanding. In fact, advertising companies are very special, and their business sources are mainly channels. A main business can support the company.

There are many channels. Generally, if you can set up an advertising company, you must first have your own inherent channels, and then expand. Let's imagine that if an advertising company is directly established by a cold-headed youth and strives to win the market, the personnel cost and time cost are uncertain factors. How many people are there? How long has it been? Are unknown. Another channel, cooperation channel, is to undertake small-scale business cooperation based on large companies. The third channel, the company independently expands the channel, which depends on the company's hard power to expand.

Staffing:

A plan+a design+1 business development = 1 group.

How many groups are needed depends on the size of your company.

In order to survive, small advertising companies should not only do everything, but also know everything. Only big advertising companies can do better and better.

1, small, which means that the investment is not big, and it also means that the investment risk is not big. So, although open your heart and boldly try to develop an ordinary customer base, that is, open up channels.

2, the most important thing is to do a good job of customer service, don't give up every small order. Behind every humble small order, there are big orders hidden.

Every business needs us to go all out to complete, and it needs long-term efforts to accumulate customer reputation bit by bit.

It is necessary to secretly set a goal of the same industry that you are pursuing. Even if it looks like a marathon, it's always your dream to surpass it. What if it comes true?

Compared with large advertising companies such as 4A Company, small advertising companies should be small and sophisticated. Specifically:

First, accurate positioning. According to their own advantages and development direction, accurately position, create their own characteristics, and deepen one (some) industries.

Second, creativity is the primary productive force. Advertising is a brainstorming industry, and the most important thing in competition is creativity. We must improve our professional quality and innovative ability through continuous learning.

Third, seek benefits from management. Small and medium-sized advertising companies are particularly mobile, and good management is an effective means to increase efficiency and competitiveness.

Of course, it is also important for small advertising companies to develop well, improve service quality and satisfy customers. Otherwise, "extensive" development will be difficult.

It is unrealistic to talk about design in a small county.

First: where do customers in small counties know about design? Rich people are local tyrants, and what they want is high, big and high.

Second: although you said that you have recruited talents, I estimate that the level is not bad in the county. If the level is really high, even local tyrants can be killed.

Thirdly, there are basically two situations to open an advertising company in a small county: (1) take the advertising engineering route. Selling designs can't make money at all in the county. What you really sell should be the materials in the advertising project, such as light boxes, billboards, ground lighting, doorways and so on. The money is building materials. (2) This is very important. Is what you said above. The government doesn't care whether the design is designed or not, as long as it is acceptable. Give it to you if it matters, and you give him a kickback. If it is an advertising project, it will be more expensive. What activities are there in the county? You are responsible for advertising projects and publicity, which will make you earn enough money.

To sum up, perhaps the main problem of your company is to change your thinking and put it into action.