How do novices do jade live broadcast and how do they do jade anchor?

1, Jade, from the earliest store processing and sales, to the later Taobao store, WeChat business, and then to the hottest jade live broadcast. I have to say that the demand for jade live broadcast is very strong in the past two years. Although some jade live broadcast rooms have been launched soon, the effect is very good. Basically, every live broadcast is watched by tens of thousands of people online, and the number of orders is also very considerable.

2. Jade live broadcast is different from other entertainment live broadcasts. The followers of Jade Live are not only the audience, but also the customers. Simply put, the live broadcast of jadeite is the purchase of jadeite. The anchor broadcasts the goods, selects the goods, bargains with the shopkeeper, and sometimes completes the follow-up work such as carving and inlaying for customers. This requires the anchor to have a comprehensive understanding of jade: identification, material selection, design and processing should all be involved. So, at this point, as a novice, you will carry out the knowledge of jade.

3, just for drainage! As we all know, the purpose of jade live broadcast is to sell goods, and there must be traffic to transform, so drainage is very important. A few days before the live broadcast, we should first create a live broadcast topic and arrange the live broadcast room, such as setting the cover, live broadcast introduction and contact information. It is convenient for later promotion and dissemination. After the live broadcast is decorated, the next step is drainage. For drainage, you can refer to these "drainage" methods: community drainage, WeChat official account drainage, and WeChat friends circle advertisement. Here, it is best to develop a regular live broadcast time. Fixed live broadcast time can make users develop the habit of watching regularly, and make users pay more attention to live broadcast.

4, it is to control the rhythm of live broadcast and realize fast trading! How can we save time and make a quick deal? Auction can be used to create a snapping atmosphere and stimulate users to place orders quickly. Generally, in the live broadcast, the anchor only sells jadeite products with limited quantity and style in each live broadcast, and adopts the auction method of the highest bidder:

5. Using the auction plug-in of the live broadcast platform itself, as long as the starting price and markup rules are set in advance, the system will automatically select users with high prices. This method saves time and effort, but it requires users to pay a certain deposit in advance, which requires high network conditions and delay.

6. Bid in the comment area. Users can bid in the comment area when the anchor explains the displayed goods. If the price is high, the anchor will write the bill on the spot and the off-site customer service will contact the buyer to pay. This method requires the anchor to cooperate closely with the customer service staff and always pay attention to the comment area, which is inefficient and may lengthen the transaction chain, but it can guide users to add WeChat for post-event maintenance.

7. With the continuous improvement of the fans' understanding of jade, people's requirements and tastes for jade will continue to improve. At present, the jade live broadcast is mainly low-end goods, and the store operation is mainly high-end. Consumers are demanding higher and higher grades of jadeite, which will inevitably promote the operation of jadeite specialty stores to develop in a benign direction. This marketing model of jade live broadcast.