2 1g cake or nuoxin cake, which is better?

The Disappearing Nourishing Cake: Is internet plus Applicable to All Industries?

The birthday cake has been delayed. Should I pay for 20 yuan or send a voucher? Ask how to protect consumers' rights and interests, and see how the B2C cake industry stands.

Times are changing. With the "internet plus" becoming a national policy, it has attracted much attention from all walks of life. Thousands of China enterprises in Qian Qian have been transformed and upgraded, and "internet plus" has entered our life with a strong sense of mission. This raises a question: Is internet plus suitable for all industries?

I believe everyone is familiar with the boutique online cake brand-Nuoxinle Cake. It is also a well-known B2C cake brand in the industry. Different from the previous physical store operations, Nuoxin cakes are mostly ordered through the Internet, scheduled for time, concentrated in production and distribution, and delivered directly to home. Various cakes of Noxin lecake brand have won international awards, and are headquartered in Shanghai, Magic Capital. The founder is also a Michelin star chef. But it is such a seemingly excellent B2C cake brand. Is its brand awareness and service concept as advertised?

This happened to Xiao Zhang recently. The sales staff of Nuoxin Cake went to various companies for underground promotion and came to Xiao Zhang's company. After the trial, Xiao Zhang felt that it was not bad, and he was definitely attracted by this new cake buying model. There are many relatives and friends who celebrate their birthdays during the Spring Festival, so I bought three Nuoxinle cakes at one time and gave them to my friends on the corresponding dates.

However, just yesterday, on 20 16 and February 13, the delivery of Nuoxin cake was delayed from 4: 00 pm to 4: 30 pm. Xiao Zhang dialed Nordson's 400 number. After repeated unanswered and long waiting, Nuoxin's customer service finally answered the phone. After Xiao Zhang provided the phone number to buy the cake, he was told that the reserved cake could not be delivered. Because of 6544, this is really unfortunate news, which caught Xiao Zhang off guard. The customer service told Xiao Zhang that the after-sales staff would contact him in about ten minutes. Xiao Zhang's friend also had a birthday without cake.

Unexpectedly, this ten-minute call was not received by Xiao Zhang until 8 o'clock in the evening. Xiao Zhang began to dial the 400 number of Nuoxin lecake again, but no one answered it repeatedly and waited for a long time. Later, I connected the phone. After explaining the matter to Nuoxin customer service staff, the customer service told Xiao Zhang again that the after-sales staff would contact him in about ten minutes. This time, I finally received a phone call from Nuoxin after sales. The solution given by the after-sales staff is to delay the delivery of cakes, plus 20 yuan vouchers for compensation. Such a solution is unacceptable to Xiao Zhang.

Although no one wants this to happen, Nordson's after-sales staff still can't accept the solution.

First of all, it happened in the early morning of 13. I don't know how many friends in Tianjin, like Xiao Zhang, encountered a rollover accident on the way to Nuoxin's cake delivery. Even if there are more cakes, consumers should be informed in advance. As a brand of cake, we should also know that most people order cakes on birthdays and anniversaries. Timely notification of accidents can ensure that consumers have time to make other preparations. The authenticity of Nuoxin Leke's rollover has been verified, but it is really unacceptable for Xiao Zhang to do something without telling and asking.

Secondly, the solution to the cake is not a refund, but a delay in delivery. It's already very unhappy that there is something wrong with the anniversary cake, but the accident company Nuoxin lecake said that the delivery was delayed. Does this mean that consumers should postpone their birthdays? Xiao Zhang thinks that making cakes on the Internet is different from other things, not buying clothes and electrical appliances. Such a solution is a great disrespect to consumers.

Finally, compensate 20 yuan vouchers. Let's not talk about whether the compensation amount of 20 yuan can express the attitude and sincerity of Nuoxin Leka Company to its own problems. Take this as a proof to talk about it. Xiao Zhang said that when he ordered three cakes at a time, it was his trust in the Nuoxin cake brand. This service experience made him lose trust in this brand and he was no longer willing to buy its products.

Generally speaking, for any service industry, customer satisfaction is the foundation, survival and development of an enterprise, whether it is an offline physical store or various industries in Internet plus with the characteristics of the times. Some enterprises abandon the most basic original intention, bring bad service to customers, and ignore the basic rights and interests of consumers. Even if it is put on the cloak of "internet plus", it is not an emerging industry that caters to the changes of the times and conforms to national policies. Enterprises like Nuoxin Leka can not only stand out from the same type of enterprises, but also become negative examples, which will only reduce the vitality of enterprises.

The advent of the Internet era has greatly facilitated businesses and consumers, but disputes and contradictions between the two sides have also emerged. The annual "3. 15" is coming again. How can we promote the healthy development of e-commerce era? In the year when "internet plus" was born and widely popularized, what stories do you have about e-commerce rights protection?