E-commerce prospects?

E-commerce has formed a stable channel, and enterprises will basically lay out brands. However, e-commerce is also changing. In the past, e-commerce may have said Taobao and JD.COM, but now the so-called new retail contains too many traffic portals, such as Pinduoduo, such as WeChat merchants, Youzan, each industry's own platform, each industry's own channel supply platform, and oto group purchase. Therefore, e-commerce has become an indispensable industry.

What is the prospect of the e-commerce industry?

1. From the perspective of employment, e-commerce is a good choice. At present, the supply of talents is far from enough, and it is very difficult to recruit artists. However, employees in the e-commerce industry have their own sales attributes, so the upper limit of the basic salary is still relatively low. The monthly basic salary 1.2- 1.5 million is basically at the top (it will be relatively higher in Beijing, Guangzhou and Shenzhen). However, there are no restrictions on commission and development, and the way out can be to go to big stores to trade; Can specialize in services, agency operations, training, planning, resource docking and so on. You can find your own self-operated store with good supply, and the income is very considerable.

2. From the brand point of view, one is the e-commerce stock and increment of categories, and the other is the stock and increment of categories on different platforms. For example, clothes, shoes, snack food, electrical appliances, cosmetics and other categories that were popular in the early days of e-commerce have been basically saturated on the old platform, while new platforms such as Pinduoduo and WeChat Business still have a lot of incremental space. As a comprehensive shopping platform, JD.COM and Taobao will be robbed by Pinduoduo and WeChat. Personal opinions are two major factors: 1. Crowd problem. Taobao JD.COM is mainly the post-80s and post-90s population in cities above the third tier, while Pinduoduo and WeChat businesses use WeChat to acquire the post-60s and post-70s population in cities above the fourth and fifth tier and cities above the third tier. 2. The traffic of the old platform is a stock market with fierce competition. The platform has also begun to make profits, resulting in a high proportion of business promotion expenses. The traffic of the new platform is an incremental market and the competition is relatively small. The platform is also selling income, and it is using investors' funds to obtain its own data stage. Therefore, there are many opportunities for new platforms in an environment where e-commerce price factors have a great influence.

3. From the buyer's point of view, the new platform will bring more affordable benefits to everyone, and at the same time, there will be uneven quality caused by lax control, which is definitely better than when e-commerce started. After all, the company's credit system has been continuously improved in recent years, and the contribution of professional counterfeiters has also made businesses dare not go too far.

To sum up, the e-commerce industry is similar to the software industry and will be an industry that every retail enterprise cannot do without. The volume will be bigger and bigger, and there will be more and more opportunities.