Another car company went cold, and Hanlong stopped production.

This year, affected by the epidemic, the global automobile market has entered a cold winter, and various automobile companies have suffered different degrees of damage. For big brands, it may just be a skin injury, which will not affect the foundation, but for some weak brands, it will undoubtedly make the already poor families worse. Although the car market has picked up after the golden September and silver tenth, the disaster is not over for the brands on the edge of the car market.

Xiao Lei checked the latest data of the bus company. On the third Sunday of June 55438+065438+ 10 this year, the average retail volume of domestic passenger cars was 53,000, up 7% year-on-year. The average daily wholesale sales of major manufacturers was 63,000, up 14% year-on-year. In the first three weeks, zero sales increased 13% year-on-year, and wholesale sales increased 165433 year-on-year.

Judging from the above data, although the domestic passenger car market has achieved a positive growth month-on-month, indicating that the auto market is in an upward cycle, some car companies still fail to withstand various pressures and fall into bankruptcy and restructuring.

Hanlong automobile stopped production.

Today, Lei Gang got up and saw a piece of news pushed by his mobile phone, which read "Hanlong Auto officially stopped production". Lei can't help but sigh: In this cold winter, another car company failed to make a trip.

Subsequently, Hubei Daye Hanlong Automobile Co., Ltd. (hereinafter referred to as "Hanlong Automobile") was notified to stop production and business in the automobile market. The contents of this document are as follows: due to various reasons, it is difficult for Hanlong Automobile to continue its production and operation, and the company will stop production within the range of 165438+ on October 30, 2020 (except for long-term mold companies that have received orders to maintain production) and make it economical.

In addition, it is reported that Hanlong Automobile has been in arrears with employees' wages for four months, and now the company has stopped production, which means that the time for the company to pay wages is even farther away. Judging from the current situation, although the employees of the company have signed the Agreement on Dissolution of Labor Relations, it is still unknown whether they can get the compensation on time.

Maybe everyone is unfamiliar with Hanlong Automobile, so Lei will explain it to you. Hanlong Automobile was established on 20 16 1 with a registered asset of 10 billion yuan. Headquartered in daye city, Hubei Province, Hanlong Automobile is a modern automobile parts and vehicle manufacturing enterprise integrating the design, development, manufacture, sales and service of fuel vehicles and new energy vehicles.

After in-depth understanding, Xiao Lei found that Hanlong Automobile is inextricably linked with Zotye Automobile. Zotye Automobile was once one of Zotye Automobile's foundries, which was similar to Hanteng Automobile in Shangrao, Jiangxi and Ma Jun Automobile in Xiong 'an, Hebei.

2065438+March 2006, Hubei Daye Hanlong New Energy Automobile Industrial Park started construction. July 20 17, the first car of Hanlong Automobile rolled off the assembly line was Zotye T700, which was a model of Zotye Automobile, and then it was OEM for Zotye T800.

At that time, Hanlong Automobile was one of the veritable foundries of Zotye, because the registered information of Daye Branch of Zhejiang Zotye Automobile Manufacturing Co., Ltd. showed that the telephone information of Hanlong Automobile and Zotye Automobile was completely consistent, and many people in the management of Hanlong Automobile came from Zotye.

Seeing this, Xiao Lei thinks that Zotye regards Hanlong as its "own son", which is also the support of personnel and resources, but it is inevitable that Hanlong will live in the shadow of Zotye.

Follow in the footsteps of Zotye

Sure enough, 20 19, 1 1, Hanlong Automobile, as a self-owned brand, launched the company's first model, positioning it as a medium and large SUV, with an official guide price of1598-243,800 yuan. Although Hanlong's workmanship materials are outstanding, and its configuration, space and cost performance are good, because Hanlong Automobile has been living in the shadow of Zotye, it has also followed Zotye on the road of imitation.

Hanlong, a new car launched by Hanlong Automobile, is very similar to the appearance of Land Rover Range Rover except that the air intake grille has been adjusted, and its interior incorporates the design styles of several brands. It is not difficult to see that Hanlong Automobile has practiced the "cheats" given by Zotye.

At that time, the automobile market had undergone a reshuffle, and consumers had begun to buy cars rationally. A highly imitated or even copied model like Hanlong Shi Kuang has not been recognized by the market and consumers, so this car has not caused any ripples in the automobile market.

In August 2020, the application information of the Ministry of Industry and Information Technology showed that Hanlong Automobile applied for a brand-new SUV model-Hanlong Shijia, which is a modified model of Zotye TS5. A subsidiary uses the R&D resources of the parent company, which is regarded as the use of resources and not plagiarism. As for the latter things, everyone should know that Hanlong Automobile, which has not yet gained a foothold in the automobile industry, has gradually stopped production.

Zotye's imitation show is over

As for Hanlong's "dad" Zotye Automobile, it is even more difficult to protect itself. Zotye announced its 20 19 financial report. During the reporting period, the operating income was 2.986 billion yuan, down 79.78% year-on-year, and the net profit loss was110.90 million yuan, down 1498.98% year-on-year. As can be seen from the above data, Zotye Motor's loss in 20 19 years exceeded10 billion yuan. Faced with such a result, Zotye Auto will shed sad tears even if it is a macho man.

Zotye automobile has such a result, in fact, it has long been warned. Throughout 20 19, zotye automobile has been in a silent state, and has not launched a new car or upgraded the national six emission standards. Moreover, many models of this brand have been discontinued one after another, and sales have also fallen to the bottom. In the state of Zotye, losses are taken for granted, and debts are a matter of time.

This year, Zotye Motor announced its financial report for the first half of 2020. According to its report, Zotye Automobile's operating income in the first half of the year was 770 million yuan, down 76.69% year-on-year. In terms of production and sales, Zotye Automobile only produced 574 vehicles in the first half of the year, and only sold 14 17 vehicles. Now Zotye Auto is in trouble, and it is rumored that the company is going through bankruptcy and reorganization. Xiao Lei's "civilian sports car dream" has also been broken.

It is not so much the cold winter of this year's auto market as a mirror of the auto market. All car companies want to survive in the market. They rely on their excellent core technology, instead of pursuing temporary "success", and embark on the road of plagiarism and imitation. Such car companies are doomed to go far.

Welcome to pay attention to the popular (smart 12580) official WeChat account, and get the car information as soon as possible.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.