Brief introduction of Hong Chen Media Group

Hong Chen Media Group, formerly known as Weifang News Printing Factory, was established at the end of 1994. 1At the end of 1996, it changed from small-scale printing to newspaper professional printing, and in 2000 it was upgraded from newspaper professional printing to newspaper scale printing. In April of 20001,it was restructured into Weifang News Printing Co., Ltd., and in 2002, it began to print Qilu Evening News, Rural Public Number and other major newspapers. In March 2003, Weifang Hong Chen Information Co., Ltd. was incorporated, and the enterprise completed the transformation and development from a single printing and processing industry to a cultural industry. On August 8th of the same year, Hong Chen Information was officially published. On June 7th, 2005, 65438 Weifang Hong Chen Group was established on the basis of Hong Chen Information Press Group. In 2006, the Group implemented its external expansion plan and successfully launched the Rizhao edition of Hong Chen Information on July 7. In the second half of 2008, special issues of eight counties and cities in Weifang were published one after another. 2011On March 22nd and June 22nd, Hong Chen Information was published in Qingdao and Jinan. At the same time, the Group implemented the strategy of expansion outside the province. On February 28th, 2009, Hong Chen Information Datong Edition was launched, and on February 27th, 2065438, Hong Chen Information Yangzhou Edition was launched.

Hong Chen Media Group, formerly known as Weifang News Printing Factory, was established at the end of 1994. 1At the end of 1996, it changed from small-scale printing to newspaper professional printing, and in 2000 it was upgraded from newspaper professional printing to newspaper scale printing. In April of 20001,it was restructured into Weifang News Printing Co., Ltd., and in 2002, it began to print Qilu Evening News, Rural Public Number and other major newspapers. In March 2003, Weifang Hong Chen Information Co., Ltd. was incorporated, and the enterprise changed from a single printing and processing industry to a cultural industry. On August 8th of the same year, Hong Chen Information was officially published. On June 7th, 2005, 65438 Weifang Hong Chen Group was established on the basis of Hong Chen Information Press Group. In 2006, the Group implemented its external expansion plan and successfully launched the Rizhao edition of Hong Chen Information on July 7. In the second half of 2008, special issues of eight counties and cities in Weifang were published one after another. 2011On March 22nd and June 22nd, Hong Chen Information was published in Qingdao and Jinan. At the same time, the Group implemented the strategy of expansion outside the province. On February 28th, 2009, Hong Chen Information Datong Edition was launched, and 2065438, Hong Chen Information Yangzhou Edition was launched.

Since its establishment, Hong Chen Information has adhered to the principle of "information supermarket will build advertising supermarket, public welfare supermarket and form Hong Chen supermarket", and implemented the trinity distribution mode of mail delivery, spontaneous delivery and agency delivery, enabling enterprises, businesses and individuals to advertise on 10 yuan, activating people's advertising awareness, standardizing all kinds of unfair intermediaries and stimulating the business growth of the communication industry. In recent years, enterprises have also actively contributed to the society, donating more than 20 million yuan to Hope Project, disaster relief areas and vulnerable groups. In August, 2009, it co-hosted the Kite Capital Stage with the Propaganda Department of Weifang Municipal Committee and Weifang Federation of Literary and Art Circles, giving free performances for cities, counties, townships and villages 150. More than 65,438+0,000 demobilized military cadres, retired soldiers, college graduates, poor people in rural areas and laid-off workers in cities have found jobs, and 200,000 job-seeking information and 1 10,000 public service advertisements have been released for laid-off workers free of charge, thus establishing a good brand image among the public. Hong Chen information is loved by people, satisfied by customers and recognized by the government.

20 1 1 In February, Shandong Provincial People's Government clearly proposed that advertising should be given priority support and development as one of the top ten cultural industries. 20 1 1 The Sixth Plenary Session of the Seventeenth Central Committee of the Communist Party of China deliberated and adopted the Decision of the Central Committee of the Communist Party of China on Deepening the Reform of Cultural System to Promote the Great Development and Prosperity of Socialist Culture, which raised the development of cultural industry to a national strategy and clearly put forward that it should be developed into a pillar industry of the national economy. With the attention and support of the Central Committee and Party committees and governments at all levels on the development of cultural industry, Hong Chen Media Group has ushered in a new major strategic development opportunity. 20121231February, "Hong Chen" and its pattern were recognized as well-known trademarks in China, and the category was 35th, and the service was recognized as advertisements and advertisements. As a result, Hong Chen Media Group has become the only one in Shandong advertising industry and one of the few enterprises in the national advertising industry to win this honor.

Faced with good development opportunities, the Group started the marketing brand expansion plan in time, formulated the strategic development goal of "65432 1" in the 12th Five-Year Plan, and successively invested in six major projects to make Hong Chen brand DM industry bigger and stronger. The construction of Haiyang newspaper printing base has been started, the "Golden Triangle" strategy of Shandong Peninsula has been actively implemented, and the markets of Qingdao, Yantai and Weihai have been promoted to form a trinity development pattern of Jinan, Weifang and Qingdao. Signed a strategic cooperation agreement with China Communication University to jointly build a cultural industry talent training base; Build Hong Chen Bama Health Base in Bama, Guangxi, vigorously develop and promote the health and wellness industry, and plan and build the landmark project of Hong Chen Media Building in Weifang National Advertising Industrial Park. In the second half of the year, in order to implement the national brand development strategy of Hong Chen Information, Beijing Hong Chen Media Investment Co., Ltd. was incorporated. The establishment of Beijing Company will enhance the competitive advantage and national popularity of Hong Chen brand industry, accelerate the introduction and training of high-end talents, and accelerate the promotion and development of Hong Chen brand in China. By 20 15, 100 sub-periodicals will be established in key cities at or above the prefecture level in China, and the annual income of the main advertising business will be1000 million yuan, and the profit and tax will be 200 million yuan, making it the flagship with the highest market share and the greatest influence in China.

Looking forward to the future, faced with broad development prospects and rare entrepreneurial opportunities, Hong Chen Media Group takes brand culture as the core, operating mode as the basis and overall listing as the goal, and sincerely welcomes people of insight to join Hong Chen's career development and become bigger and stronger together!

Group headquarters: Hong Chen Building, No.301Dongfeng East Street, Kuiwen District, Weifang City.