Shenzhen International Jewelry Exhibition

Guo Xiaofei

1. Shenzhen International Jewelry Exhibition Overview

Shenzhen - the jewelry capital of China, China's jewelry manufacturing center and trading center.

Brands gathered together, thousands of businesses gathered together, exciting events and unlimited business opportunities.

From the first session in 2000 to the present, the "Shenzhen International Jewelry Exhibition" has gone through ten spring and autumn years with the development of Shenzhen and China's jewelry industry, ten years of ups and downs, ten years of development, and ten years of growth. Remarkable achievements have been made. The exhibition has been promoted to one of the most important jewelry exhibitions in the world, and continues to maintain the honor of being the largest and most influential professional jewelry exhibition in China and even Asia.

The 2009 Shenzhen International Jewelry Exhibition was held at the Shenzhen Convention and Exhibition Center from September 13th to 17th. The exhibition attracted more than 1,000 domestic and foreign exhibitors from more than 25 countries and regions, with an exhibition area of ??52, 500 square meters, with about 2,500 booths. More than 40,000 professional buyers from more than 53 countries and regions around the world came to visit, negotiate and trade, including 7,418 overseas buyers. During the entire exhibition, there were more than 150,000 visitors, and overseas buyers came from 53 countries and regions including India, the United States, the United Kingdom, Italy, and Canada. Exhibit categories include: gold, platinum, silver, palladium and other jewelry, pearls, diamonds, gemstones and other fashion jewelry, gemstone raw materials and semi-finished products, handicrafts, production and processing machinery and equipment, gold watches and other gold products, packaging and display products and jewelry Jade books and periodicals, etc.

2.2009 Shenzhen International Jewelry Exhibition Overview

Shenzhen Jewelry has a good geographical advantage, being close to Hong Kong and the South China coast, allowing jewelry companies to have first-hand access to the world's top jewelry The essence of the product and long-term exposure have made Shenzhen Jewelry make great progress in craftsmanship and technology. The jewelry products it processes and manufacture are all famous for their excellent quality and unique creativity. This has also become an important factor in establishing Shenzhen Jewelry's leading position in the country. . With the passage of time and the upgrading of the industry, some jewelry companies in Shenzhen are now even capable of competing with the world's top jewelry brands. Their advanced thinking, fashionable concepts, and exquisite craftsmanship are not inferior to those of foreign jewelry companies. The initial availability of basic conditions has given domestic jewelry companies higher requirements, that is, to expand abroad and enhance their reputation as domestic products.

2.1 Jewelry products convey corporate cultural concepts

Using jewelry products to convey the company’s own concepts to achieve the purpose of publicity and promotion and increase popularity is a common and important thing in Shenzhen Jewelry Exhibition The most common thing these companies have in common is that they have certain experience in craftsmanship and technology. The most eye-catching thing on the booths of these companies is the jewelry products they display, or the entire series, or They are all luxurious and large pieces, and they are all high-quality masterpieces that are difficult to take away your eyes. Usually, these booths will attract many visitors and become the most eye-catching booths in the exhibition hall.

Figure 7-3-4 The scene of the 2009 Shenzhen International Jewelry Exhibition

The jewelry display of the International Platinum Association in the exhibition is also one of the highlights. Different from companies displaying their own products individually, the Platinum Pavilion brings together the latest jewelry series released by manufacturers who have in-depth cooperation with the association. Platinum works designed and produced by multiple manufacturers designated by the association are gathered in the Platinum Pavilion to jointly interpret rarity and purity. Among them, IR A JA, the fourth Indian work in the world with the theme of AQUA (water), left a deep impression on the guests.

It is worth mentioning that there are many jewelry companies that also display jewelry products as the core, but they are not limited to pure jewelry display, and are more or less supplemented by other means, such as the display of models. Dynamic and static display, etc. Baitai Jewelry's "Year of the Rat", Gimeng Jewelry's "Chinese Symbol", and Cuihua Gold Store's gold underwear are all representatives. They specially produced the above luxury and classic jewelry for the exhibition, supplemented by famous models. To interpret it, it is another kind of artistic style.

2.2 Dynamic brand activities build three-dimensional exhibitions

In recent years, with the rapid progress of the jewelry industry and the close communication with foreign jewelry peers, jewelry exhibitions are no longer just about “looking at jewelry” ”, model catwalks, celebrity appearances, music and dance, etc. all appeared at the jewelry exhibition, making the exhibition extremely lively. Each exhibiting company spared no effort to organize a large number of colorful activities to attract the vast majority of powerful jewelry buyers from the country. For example, various new product releases, promotions, forums, openings and other activities organized by China Gold, Baitai, Cuihua, Fuqi, Millennium Star, Yuehao, Jinye and other companies have attracted their respective franchisees, jewelry retail There are about 6,000 merchants and traders. The establishment of Cuihua Fine Jewelry Company and Jewelry R&D Center in the Shenzhen Jewelry Cluster Base has invited more than 300 franchisees and customers from the Northeast region as well as the Shenyang Municipal Government Jewelry Exhibition Exhibition Group to provide a good foundation for the Jewelry Exhibition. The addition of light also contributed to a substantial increase in the trading volume of gold jewelry, platinum jewelry, and inlaid jewelry at the exhibition.

2.3 International Fashion Trend Stand

As the largest annual event in the jewelry industry, the Shenzhen International Jewelry Exhibition is full of new trends. Jinhuang launched the phoenix lantern of hundreds of birds and the golden animal heads of the twelve zodiac animals; Xingxingxing’s new themed product “Delicacies” created a jewelry feast; Fuqi launched the gold set “Lover’s Whispers” focusing on traditional Chinese style. The gold products "Eight Immortals Crossing the Sea", "Supreme Beauty" and the inlaid products "Royal Concubine Collar" and "Royal Concubine Bracelet" are another shocking works that Fuqi has made a major breakthrough; Baitai has launched the Hehe Plate, which deeply embodies the five thousand years of Chinese culture. Wisdom; the four-kilogram platinum sailing ship crafted by Baohengda "sets sail"; the "Tian Yun", a top-quality emerald green jade bead chain with a fine texture and a value of more than 10 million, made of Laokeng jadeite, is luxuriously unveiled; the newly designed 2009 Gimeng The "Love Shine" series of wedding diamond rings shines with Gemmen's first new variety of colored precious metal jewelry - colored palladium; Xianlu Caibao's "Colorful Bride" and "I Walk My Color" series are radiant; Italon's new The upgraded 80C series has won praise from people in the industry; Xingguangda's latest "E-gold freedom" series, show off series and award-winning work series, and unique exhibition hall design allow the brand charm to be fully displayed; Edcon's "first pot of gold" ” series, 2009 autumn and winter K-gold "Sweet" trendy new products "Sweet Girl" series, "Palladium Star" series, world ethnic style cultural jewelry "Totem" series, and gold and diamond legendary series, new perfect platinum Pt999 products and high-end jadeite The brand - Yulong Villa is worthy of being the "category carrier" of jewelry... It is particularly worth mentioning that this exhibition is dazzling with stars and complements the jewelry. Lin Chiling, Sun Honglei, Zeng Li, Tian Qiwen, Golden Leaf International Film and Television Rising Stars, Fashion The presence of young ladies and top models at home and abroad makes this jewelry exhibition trendy and fashionable everywhere.

3.2010 Shenzhen International Jewelry Exhibition Master Plan

The 2010 Shenzhen International Jewelry Exhibition will inherit the good results of the previous 10 years and will have a stronger exhibitor lineup and more professional buyers. Group, focusing on brand promotion and display, creative cultural expo, transaction orders, and paying more attention to continuing to expand the on-site procurement function of the exhibition.

The 2010 Shenzhen International Jewelry Exhibition overall plan: more than 1,000 exhibitors, an exhibition area of ??60,000 square meters, more than 2,500 booths, attracting more than 40,000 professional buyers at home and abroad, increasing investment efforts, focusing on overseas The publicity and promotion efforts, taking advantage of the same period as the Hong Kong Exhibition in September, attracted at least 10,000 overseas buyers from more than 75 countries and regions. At the same time, we will increase the intensity of exhibition promotion in the Pan-Pearl River Basin and increase the number of on-site purchases at the exhibition.

With you all the way, the Shenzhen International Jewelry Exhibition has been successful for ten years!

Only by working together can the future glory of Shenzhen International Jewelry Fair be achieved!

The 2010 Shenzhen International Jewelry Exhibition will be held at the Shenzhen Convention and Exhibition Center from September 15th to 19th, 2010!