Are there any height and age requirements for the sale of health care products?

The basic skills and qualities of excellent salespeople are almost the same, with minor differences; it’s just that different industries require different industry knowledge, industry regulations and product knowledge.

Successful marketers The three stages:

The first stage: "Last night the west wind withered the green leaves, and I climbed up to the tall building alone, looking to the end of the world."

This is the song "Die Lian Hua" by Yan Shu, a poet in the Song Dynasty. "A sentence from "It is very appropriate to use it here to describe the confused and helpless state of newcomers who have just entered the marketing workplace. Many newly graduated students, or "new people" who have just entered the marketing industry after changing careers, often do not know where to start when they first engage in marketing work. In addition, there is a lack of relevant training or some superiors do not have the awareness of "helping and mentoring". This has caused these novice marketers to feel confused, helpless, and even feel lost, sad, and desolate like "last night's west wind withered the blue sky." Therefore, some marketers Without relevant guidance and help, some of them gave up and changed careers midway, or were reduced to "loaders" or "distributors". After a long period of time, some of them successfully entered the second job of marketers. stage, and some are still "circling" in their original positions. At this time, they will question how long the "red flag" of "loader" or "distributor" will continue to be "flared".

Marketing novices generally have to go through 2-3 years or even longer at this stage, because marketing involves so many aspects. As an excellent marketer, he must not only be familiar with the marketing theories in this field, but also To grasp the development trend of marketing, we must also study related economics, sociology, philosophy, law, psychology, management, etc. We must not only know astronomy, but also geography. Only in this way can we become a comprehensive A person with high quality who can get both sides of the situation and is popular with customers.

New marketers should do the following tasks at this stage to get rid of the confusion as soon as possible:

1. Learn more. China's higher education is mostly exam-oriented education. Even for "marketing talents" who come from marketing "major courses", the marketing knowledge they learned in college is generally difficult to transform into real "marketing knowledge" in a short period of time. "Productivity", therefore, when new marketers first enter the market, they must abandon the unrealistic ideas of "having high ambitions and low ambitions" and "aiming too high", and must conduct in-depth learning with the mentality of returning to zero with an empty cup. . So, how to learn and who to learn from? First, learn from your boss. The only reason your boss can be your boss is that he must be outstanding. Therefore, you must learn more from your boss and learn more about his methods of leading the team to fight hard, bitter, and victorious battles. Moreover, learn from your leaders and also learn more about them. It will give the leaders a good impression and the opportunities for personal growth will increase accordingly, because leaders like people who are humble and eager to learn. Second, learn from your colleagues. "When three people are walking together, there must be a teacher from me." Learning more from your colleagues around you will not only bring you good popularity and give people a good impression of being easy-going and easy to communicate with, but it will also make it easy to get help from others, and you will soon be able to Get involved with the team. Third, learn from enterprises. Learn the culture and management system of the company you work for, learn the development history and growth history of the company, learn relevant product knowledge and production knowledge, learn the good strategies and methods of competing companies, etc. Fourth, learn from customers, especially dealers. Don't always think that dealers haven't even graduated from high school or even junior high school, and their behavior and conversation are rude and dismissive, so you don't want to learn. In fact, many dealers have their own unique ideas and advantages that we can learn from. The key is whether we can discover them. For example, the dealer's courage and courage to do the market, the dealer's skills in establishing good interpersonal relationships, etc.

2. Read more. Many novice marketers always feel that when they start their first business trip or negotiate with customers for the first time, they always feel that they lack confidence or confidence, cannot find the key points to negotiate with customers, and are easily persuaded by customers, etc. In fact, this is true for many people. This is all due to the lack of discovery by new marketers and the lack of seeing more. Therefore, when we operate the market, we must carry forward the good habit of looking more.

Look more, not only to be able to act according to the situation and find every opportunity to help customers do something, so as to win the welcome and praise of customers, but also to look more at, for example, the negotiation skills between bosses and customers, the "doorways" for customers to deal with the second batch of merchants, Look more at colleagues' successful methods of operating the market, look more at customers' ways of doing things, their living habits and hobbies, etc. By looking more, sometimes we can avoid detours and do things in a targeted manner, thereby winning more opportunities to control the market. .

3. Read more. Faced with the vast number of marketing books and theoretical classics, we are sometimes at a loss as to which books to read. The author suggests that reading should be based on the stage you are at. We should not read grand articles on corporate strategy, leadership, situation management, etc. that only marketing executives should read when we are still at the level of business representatives. We must read our reality. Some required books, preferably practical ones, the kind of publications that you can read in the morning and use in the afternoon. For example, you can select a book such as Philip Kotler's Integrated Marketing Theory. Don't have too many such books. Too many books can easily be dazzling and confusing, and the more you read, the more confused you will be. One good book is enough. You can also choose another magazine, for example, "Sales and Marketing", which has five editions. You can choose one of them to read. For example, the marketing training edition it publishes is very suitable for front-line or new marketing people to read. It is practical. And the practicality is relatively strong.

4. Practice more. Learn more, read more, and watch more. In the end, it is all about practicing more and applying what you have learned. How to practice, first imitate and copy. For example, after you see a very good promotion plan made by your colleagues in market A, you can adapt it and "revamp" it according to the actual situation of market B, which you are responsible for, and make it your own. Things, but be careful not to copy them. At the same time, based on the actual operation of the plan, necessary adjustments and revisions will be made in a timely manner, and finally the company will form its own operating experience and insights, and explore a set of operating market models suitable for itself. In fact, success is very simple. It means simplifying complex things, doing simple things correctly, and doing the right things repeatedly.

How quickly a novice marketer can get started depends on their level of understanding and whether they can learn more, read more, watch more, and practice more. New marketers can only do the above things well. , its confused situation can be improved faster, and it can better enter the second stage of its development.

The second stage: "The clothes are getting wider and wider, but I don't regret it anymore, and I feel haggard because of Yi."

Liu Yong of the Northern Song Dynasty described the relationship between men and women in "Butterfly Love Flower" The above words and phrases are used for "crazy". The meaning is: It is worth losing weight to miss "her" in my heart. Even though the clothes look too big, I never regret it. Then, after marketers have walked out of the confusing "swamp" and decided on the ultimate goal of being happy with marketing, they should put all their efforts and go all out to achieve the goal of transforming from an ignorant marketing novice to a capable and mature one. The transformation of a marketing expert from "chrysalis" to "butterfly" is an arduous process that requires hard work and sweat.

The length of this stage varies according to the growth process of different marketers, ranging from 3 to 5 years to longer. At this stage, marketers must do the following "cultivations": first, psychological training; second, skill improvement; and third, forming their own marketing model.

Psychological experience mainly refers to the mentality that an excellent marketer should have, such as a confident mentality, a positive mentality, a dedicated mentality, a hard-working mentality, a loss mentality, etc.; skill improvement refers to To grow quickly, you need to possess and strengthen some abilities, such as the ability to manage dealers, operate the market, team management abilities, training abilities, execution, leadership improvement, etc.; and form your own marketing model, that is It is necessary to be able to work independently and pioneeringly, because if marketers want to be better than their peers and colleagues, and to stand out early, they must be able to have their own "ideas" and be able to work flexibly and pioneeringly, such as differentiation strategies. practice, end-customer investment, etc. In fact, this is also a process for marketers to improve their leadership and operational levels and establish their authority and leadership status. In this process, marketers also need to work hard to achieve the Four Diligences:

1. Leg diligence. Diligence is the key factor for a marketer's success. It is hard to imagine that a marketer who is "indifferent to grains and industrious" can win praise from customers and the trust of leaders? Therefore, if marketers want to grow faster than others, they must be diligent and learn to use their legs and feet to "measure" the market. If you can use your feet to "walk" the market completely, I think New customers will definitely be found, and new and second batch relationships with retailers will be easily established. The key is whether you can do it. Can you think that while other people's feet are resting, your feet are still flying in the market and on the way forward?

2. Diligence. God gave us feet to walk, and hands to us to do things for ourselves and others. When we are diligent with our hands, we are often able to achieve our goals and achieve unexpected things. harvest. When the marketer of a company where the author worked was developing a new customer, he did not rush to sell products or discuss policies. Instead, he used every opportunity to load and unload goods and deliver products to the busy prospective customers. He was very busy. As a result, This customer, who was considered difficult to deal with by other manufacturers, became the company's general agent and became the marketer's "hardcore" customer. In the process of operating the market or creating your own personal brand, being diligent and quick can sometimes lead to unexpected successes, and often achieve the effect of "unintentional intervention".

3. Be diligent. Being diligent is a basic skill that a marketer must have. However, in daily sales management, I found that some marketers are very good at marketing, but they are not good at expressing themselves, especially not good at expressing to strangers. This is a marketing skill. A big taboo for human growth. Therefore, as an excellent and experienced marketer, he should be a person with strong language expression skills. He knows "what songs to sing in which mountains" and "what to say to whom when meeting". For example, when meeting a superior, he should "Shout" your surname and position, even if it is your best friend; when you meet an old person, you should call him "aunt" or "uncle"; when you meet someone older than yourself, you know to call him "eldest brother" or "eldest sister", so as to Add a lubricant to your business development and interpersonal interactions. Only when marketers are diligent can they be liked by customers and loved by consumers, thereby satisfying the company and obtaining better and larger development space and platform

4. Brain diligence. Brain diligence means that as a marketer, you should be good at summarizing and using your brain, and you should be good at summarizing and refining your work experience and lessons, so as to better guide future work, prevent mistakes from being made again, and let your experience be carried forward, so that you can become A marketing "smart" person who can think, for example, when we are on a business trip, when we "call it a day" and return to the hotel, can we lie in bed and "live through the movie" of our day's work, and can we write down good and effective experiences in Basically, write down the lessons of failure as a "model" for us to learn from. In the long run, we can make progress, and in the process of constantly accumulating experience, we can achieve quantitative changes to qualitative changes and form our own marketing operation model. .

Being able to speak, write and act well is the only magic weapon for marketers to succeed.

In this process, as a marketer, you must also learn to fall in love with "marketing" and be good at "marketing your life and marketing your life", so that you can continue to hone yourself at work, so that you can continue to improve or sublimate yourself, and contribute to your work. His own success continues to increase the stakes.

The third stage: "The crowd searched for him thousands of times, but suddenly looking back, he was in the dim light."

This is a classic phrase in Xin Qiji's "The Sapphire Case". As a marketer, if you can reach the state of "looking for him in the crowd" and "that person is in the dim light", your career will basically be "proficient" and completed. At this stage, some marketers "sharpened their swords for ten years" and became executives of the company who "made money every day", while some marketers founded their own entities and became the bosses of the company, and, After they successfully reach the top of the "pyramid" or become the helmsman of their own business, they can often get: flowers, applause, money and reputation. However, after reaching this stage, marketers still need to strengthen themselves in the following aspects:

1. Keep learning. Now is an era of intensified competition. The ecological competition law of "natural selection and survival of the fittest" urges us to "live and learn until we are old." Therefore, as a marketer, no matter how successful you are, you Everyone must have a sense of crisis and know that the "elimination period" or "bankruptcy period" is close at hand. Only by constantly learning can marketers not be eliminated by society and enterprises, and can they keep a clear mind in the "dim light", so as to Make yourself invincible at all times.

2. Maintain innovation. Innovation is the foundation of a business. "Flowing water does not rot, and door hinges do not have beetles." When marketing, the most fearful thing is to be content with the status quo, and the most fearful thing is to be content with a small fortune. As a marketer, if his thinking stagnates, then the "golden period" of his career will also be gone. It was declared over and he would "certainly die". Only when marketers maintain a sense of innovation, constantly innovate their thinking and models, can their marketing work be everlasting, and can they continue to move towards another success after experiencing one success.

3. Have the courage to challenge yourself. A person's biggest enemy is actually not others, but himself. Therefore, if a successful marketer wants not to rest on his laurels, and if he wants to keep pace with the times and not be eliminated by the industry, he must always have the courage to do so. Challenge yourself, challenge the past, have the courage to say goodbye to the "old self", and become a humble and diligent person. Today, when "the waves behind the Yangtze River push the waves ahead, and a new generation replaces the old", no matter what the conditions, marketers have no reason to be arrogant, arrogant, arrogant, and belittle themselves. Only by having the courage to challenge themselves can marketers continue to Create a new world, a new stage, and new glory.

"The road is long and long, and I will search up and down." I hope that all friends in the marketing industry at different stages can succeed, can achieve their wishes, and can create their own brilliant achievements. Life.