Easily set a new record for Indian films, "Dangal" makes a strong counterattack, China Film World has done a great job

On the first weekend of May, the hottest trend in the movie market turned out not to be "Guardians of the Galaxy Vol. 2", but the Indian movie "Dangal" starring India's "national treasure actor" Aamir Khan. Bar! "Dad" caused a strange incident last weekend. An Indian film that was originally not expected to be optimistic met China Film World, which had just made its debut in the Chinese film distribution industry, and faced off against its aircraft carrier-level rival "Guardians of the Galaxy Vol. 2". It actually won the film schedule, box office, word-of-mouth, and ratings over the weekend. Three days of "triple jump" has gradually become a word-of-mouth phenomenon, which also makes China Film World's debut particularly eye-catching.

It is said that laymen only see the excitement, while insiders see the door. Now let’s talk about “Wrestle!” in the eyes of experts. Dad" completed what a beautiful Jedi counterattack.

"Wrestle!" "Daddy" is Aamir Khan's fifth film with a box office of more than 1 billion rupees. This achievement is unmatched in the Indian film and television industry. He has acted in the first film to reach a box office of 100 million rupees ("Death" 2008), 200 million rupees ("Bollywood" 2009) and 3 billion rupees ("My God" 2014). Indian movies, and the 2016 "Dangal!" "Daddy" set a box office record in Indian film history with 5.4 billion rupees. The film is currently being released in China and around the world and is likely to become the most famous and best-selling film in India and around the world. However, before "Dangal" was released in China, no one was optimistic about it. After all, it is hard to say whether the Chinese audience, who are accustomed to Hollywood feasts in 2017, can accept this heart-wrenching movie.

On the premiere day of "Dangal" on May 5, the film schedule rate was rated at 13.3% and it received 14 million box office. If you look at it from the surface, this is another "My God" 》. It received a good reputation and the final box office was just over 100 million. Some media outlets even badmouthed the situation by saying, "Daddy, let's wrestle." Unfortunately, the bets were wrong. They couldn't remember that the critically acclaimed hit "Charlotte" had only 12.2% of screenings on its first day. They didn't realize that the Maoyan score of "Dangal" dropped from "History" on its first day of release. The "highest" score of 9.7 increased to a "historically high" score of 9.8; they did not discover that the reasonable theater staging strategy of "Dangal" caused the film's attendance rate to be higher than that of "Guardians of the Galaxy Vol. 2" on its opening day. 》Two percentage points. All this indicates that the word-of-mouth boom brought about by the concentrated detonation will soon set off a box office rebound.

China’s cinema movie has the highest score in history, and the fan score is close to full score

Since its domestic release on May 5, several major ticket sales e-commerce companies have shown that the score of "Dangal" has been all the way. Climbing up, it is infinitely approaching the perfect score, becoming the highest-rated movie in Chinese theaters ever! In less than three days, "Dangal!" "Dad" achieved an astonishing counterattack with Douban's score of 8.8 to 9.2, Maoyan's score of 9.6 to 9.8, Yupiao'er's score of 9.0 to 9.8, and Guevara's score of 9.5 to 9.6.

↑Ticket sales platform and Douban rating growth chart

"Dangal!" "Dad" was released in China for less than three days, and the box office easily exceeded 70 million. With only 15% of the film schedule, it achieved a 19% box office share. At the same time, the attendance rate continued to rise, ranking first. The film's mature shooting techniques, smooth rhythm, and tense and exciting storyline made the 140-minute film duration completely oblivious to the audience. Some netizens lamented, "This is the shortest two and a half hours in life." At the end of the movie, many viewers couldn't help but want to applaud. This is probably the highest appreciation an audience can give a movie. Some netizens were even so excited that they wanted to name their baby after Uncle Mi.

Driven by the good reputation among the people, "Dangal!" Dad" relies on strength to achieve a perfect counterattack. Signs of such a counterattack have long appeared in various box office indicators. In the comparison of film schedules from May 5th to 7th, "Dangal" increased its viewing by 2% per day, but its box office share did increase by more than 5% per day. What does this mean! Of course, the ostentation of the theater cannot satisfy the audience's enthusiasm for watching movies. The number of theaters has increased, but the box office ratio has been higher. This shows that "Dangal" is more profitable than other films. Such a virtuous cycle has long been a signal for theater professionals. , which made the scene of "Dangal" increase all the way. Only then has a movie's box office on Sunday exceeded that on Saturday.

The word-of-mouth film won its debut against the aircraft carrier-level blockbuster Huaying Tianxia

"Dangal!" "Dad" is a conscientious work that does not have big scenes or cool special effects, but only tells a story seriously. It can stand out from many excellent imported films and meet Chinese movie fans. This must be attributed to the discerning eyes of the film's distributors. beads. "Wrestle!" "Dad" was imported by China Film Group Corporation, distributed by China Film Distribution Co., Ltd., and promoted by China Film World. The three parties worked together to promote the smooth release of the film in China. Since the release of "Dangal, Dad", it has attracted much attention within and outside the industry, not only because of the film's strong reputation, but also because the film is the "debut" of China Film World Distribution Company, which was just announced in April.

The choice of schedule can determine the life or death of a film. "Wrestle!" The schedule selection of "Dad" hides China Film World's unique strategy. Choosing May 5th to compete head-on with the comic-book movie blockbuster "Guardians of the Galaxy Vol. 2", which is much more popular and has a much higher lineup than myself. It seems risky, but in fact it is to avoid fighting with a large number of small and medium-sized films, and to compete with such a big hit. The film is popular in the market at the same time, in order to obtain the basic number of films that can make word-of-mouth explode. Formulating such a strategy relies on accurate positioning and sensitive judgment of market trends. At the same time, it also reflects China Film World’s full confidence in the quality of its films.

Compared with previous data, "My God", which was released on May 22, 2015, with a box office of 118 million, the first-day film schedule is 12.5%. It is also "Uncle Mi's production must be a high-quality product" "Dangal!" "Dad" accounted for 13.3% of the films scheduled on the first day, which is only slightly higher than the 12.5% ??of "My God".

↑"Wrestle! "Dad" & "Oh My God" first-day film schedule ratio

In terms of box office, "Dangal!" "Dad" took in 13.941 million at the box office on its first day, more than twice as much as "My God". With almost the same film schedule, the box office is much higher than the previous work. The market is concerned about "Dangal!" "Dad" Premiere "Wrestle"'s nonsense is self-defeating. In the next week or so, we will definitely see that the film schedule and box office of "Dangal" will continue to buck the trend and become the first film to surprise the market in May with its reputation as a masterpiece. Huaying World debuted for the first time. Its precise film positioning and flexible market control have played a striking role in the box office counterattack, and this also continues Huayi Brothers' consistent production strategy of "content is king and quality is the focus." According to the box office forecast of the relevant film, "Dangal" is very likely to exceed the box office of more than 200 million, significantly improving the record of Indian movies in the Chinese box office market. And Aamir Khan's heartfelt emotional masterpiece can achieve such good results in today's market where Hollywood special effects IP masterpieces are rampant, which undoubtedly lights up a guiding light for the groping Chinese-language movies.

"Wrestle!" Dad" & "My God" first day box office↓