How can leaflets improve the publicity effect of primary school care classes?

1. Creativity and innovation

When distributing leaflets, after-school care classes should think from the perspective of parents. What kind of leaflets will parents be interested in? I casually picked up a flyer on the street. In fact, the content inside was similar. One was about how discounted our courses were, and the other was how good our courses were. This is a normal publicity idea, and even day care teachers will have questions like: Our discounts are obviously very strong, but why can't we attract parents? In fact, it is not difficult to imagine that parents receiving such a leaflet will definitely have some effect, but if parents have received dozens of such leaflets, then such a leaflet is actually a piece of waste paper.

Therefore, the form of the leaflet must be innovative. For example, in a news article, there were discarded certificates on the streets of Nanjing, which turned out to be a leaflet for an off-campus training institution. The content of the certificate will surprise people, because it says that a certain student won an excellence award in a certain education, and then the contact information of the educational institution.

This form of publicity has attracted the attention of many parents. Many citizens will take a second look when they see it. Only after a closer look do they realize that it is an advertisement.

The first person to turn a leaflet into an advertisement will definitely gain great exposure and even be in the news. But if every subsequent educational institution designs leaflets in this way, in fact, by the time In the end, not many people will care.

2. Give effective information

The leaflet must give parents a reason to read it, so the leaflet should give parents something of value, such as extracting information for the leaflet page. An attractive title plays a key role whether parents will read the leaflet or not. If parents feel that the content of the leaflet is valuable, they will voluntarily keep the leaflet or pass it on to those in need.

Here is an example. For example, in the hot summer, parents who are shopping must be tired and hot. At this time, after-school care classes can distribute fans on the roadside, and the fans can be printed with the organization's logo. Promotional information, although sometimes parents may not take the fan to see your advertisement, but when the fan is in the hands of the parents, they cannot help but read the content on it.

If the day care class operator does not have any good ideas, he can print some practical things, such as bus route tables, humorous jokes, hot information, etc., which are also effective information for many people. , which can increase the chances of parents retaining the leaflet.