How to start a business as a color matchmaker

Like other consulting services, color consulting is also based on technology, and color consultants are also technical personnel. When conducting consulting business, except for necessary expenses such as rent, decoration, water and electricity, etc., the investment in other aspects is very small. The main investment lies in the study of "Color Season Theory".

Industry insiders made a calculation for reporters: Generally speaking, the investment in participating in professional training and buying professional tools is about more than 10,000 yuan, and then factoring in various expenses such as rent, water and electricity, telephone, transportation, and publicity, etc. Including expenses, the annual cost of opening your own store is less than 100,000 yuan. But the gross profit is not low. Calculated based on a fee of 2,600 yuan, the average gross profit per customer can reach 1,000 yuan. As long as about 10 customers come to the door every month, there is no problem in maintaining capital, and then all the money earned will be pure profit, and the average profit rate can reach 400.

The color consulting industry emerged abroad in the 1980s and has played a decisive role in personal image, product packaging, environmental design and other aspects. Color designers (color consultants) have a very high social status abroad. The color consulting industry is still an emerging industry in my country and has huge market development space in China. China's color consumption trend is taking shape, and some experts predict that Asia will be the world's largest color consumption market in the future.

The profits of the color industry are promising. Since it is a consulting industry, as long as the service is good and the reputation is established, there will naturally be a stable source of customers. The profit point of this business is that it costs more but not too much. A small store and a limited fixed group are enough to support its normal development. Industry insiders once made a small calculation: Generally, investing about 10,000 yuan in training courses, plus the cost of renting a store, etc., will be enough within about 100,000 yuan. Based on the calculation of 2800 yuan per person for silver card, the gross profit per customer alone is 1000 yuan. As long as there are more than 90 customers, the money will be "recovered", not to mention that according to the market conditions of color consulting, each store has at least a few hundred customers, and the profit value is so high that it is exciting.

Color matching artist is a new profession, rare in China, but has been popular in Europe and the United States for decades. There are only more than 100 institutions specializing in color consulting in our country, which means there is a huge demand for this profession in the market. People with bulging wallets are more willing to pay for beauty, and this industry has broad prospects for future development. As the owner of a color consulting studio, you have to play two roles: color consultant and business manager. And there are different requirements for each role. As a color consultant, first of all, you must have the basic theory and color matching skills of a color consultant, and understand all the techniques of personal color diagnosis and style diagnosis. Secondly, color consultants need to possess 6 major skills: customer psychological analysis and service skills, color consultant sales skills, telephone promotion skills, visitor reception skills, and expression skills. Understand the customer's mentality at work, give customers what they want, and strive for it. Best customer satisfaction, retain and gain more customers.

As a manager of a color consulting studio, you must understand the marketing model of the color studio, know how to intervene in the color consulting industry based on your personal characteristics, how to position your own color studio, and how to establish a color studio. Marketing system, and daily management and publicity of the color studio. It is very simple to open a color consulting studio, but the shop owner must have a basic theoretical foundation of color consulting and a technical understanding of color consulting. First of all, you must learn the "color season theory", and secondly, you must have certain marketing knowledge. This is the prerequisite for opening a color consulting studio.

The capital investment to invest in the golden color consulting studio is not high. After mastering the basic theoretical foundation, you can invest 50,000 yuan to open a store. Generally speaking, after the store location is selected, the main expenses In terms of decoration and fixed asset purchase, the decoration of the small store should be elegant and give people a comfortable and warm feeling.

Store location: The choice of the color consulting studio’s store location is based on the positioning of its customer base. If the customer base is targeted at job interviewers, the store location can be chosen near venues where job recruitment is often held; if the target customers are senior white-collar workers, then the store location can be selected in high-end communities, office buildings or buildings where white-collar workers are relatively concentrated. Near the business district.

Tools: Color consulting is a knowledge industry, and practitioners need constant sources of knowledge and support from professional materials, tools, and new technological achievements. In a color consulting studio, special props and supplies for the color consulting industry are a must. These tools include hue rings, PCCS tone charts, four-season charts, color cloths (including basic test cloths, four-season color cloths and a full set of color cloths), clothing and makeup color selection and matching samples, color matching manuals, color chips, lecture charts, and style styles. Color-related consultation tools such as matching manuals, lipstick boxes, eye shadow boxes, makeup tutorials, styles and best hairstyles.

Positioning: Most of the color consulting business is positioned at personal image color consulting, including personal color consulting, style consulting, and optimal makeup consulting. Regarding the positioning of customer groups, we can provide both overall corporate consulting and individual individual consulting.

Marketing: It is recommended to establish a membership service system in terms of marketing strategy. The price can range from a single consultation of about 100 yuan to a year-round VIP membership service of 5,200 yuan. It is divided into different grades to make the business method comprehensive and comprehensive. flexible. It is recommended that the selection of targets should not be limited to those with money and leisure, but should also be taken into consideration for ordinary white-collar workers. Even female college students who are about to enter society will also be potential consumer groups.