Ma Dong shares: Experience in new media writing

1. Personal writing process. It is not something that can be achieved overnight, but a long-term accumulation of solid writing, which has been accumulated over time

2. Favorite writers and personal writing experience. Wang Xiaobo, Wang Shuo, Acheng, Wang Zengqi; experience: Standing out depends on unique grammar. This grammar is the interesting part of your writing. The basic point is to write sentences that others have not written

3. How to view content creation Content entrepreneurship? Relax your mind and write good works easily, and opportunities will naturally find you. In other words, if you are good at content creation, you will naturally transition to content entrepreneurship. After realizing content entrepreneurship, don’t blindly follow the entrepreneurial craze, consider your own ideas and needs. Resign to start a business, or start a part-time business. In content entrepreneurship, product placement is the main method. At this time, you will receive negative energy and abuse. Don’t be afraid. Continue to output high-quality content. Persistence is victory. The words you write are not RMB and cannot be used by people. When people love you, you should still maintain a good attitude when the reading data is not ideal, and output good content for a long time

1. What should you do when you lack writing inspiration? The cornerstone of writing is experience and skills, inspiration is just an embellishment, not the indispensable core

2. How to accumulate writing materials? In the process of reading, living, watching dramas, watching movies, chatting, and working, classify and record the materials you find useful. In the process of recording and recalling the materials, you may generate inspiration

3. How Make the story more interesting and plot-driven? Find the language that suits you, be yourself, and what you write will have its own interest, which is stronger than the interest of copying it mechanically; the sense of plot is the sense of story, which can be accumulated and improved through reading and watching American dramas. New media writing is influenced by Feature articles and non-fiction writing are welcome. There are many stories. If you can’t tell them interestingly, then tell them down-to-earth and wonderfully.

4. How to expand the communication channels and influence of an article? The foundation of new media writing is to write things well and provide a basic user experience. The core of content with high dissemination rate is curiosity. My (Ma Dong) novelty hunting method is to push to readers high-density and little-known content. Through me, The language and the narration with appropriate rhythm are presented as comfortably as possible. In addition to curiosity, pain points and passion are also key points that trigger readers’ desire to spread the word.

1. How to write content suitable for dissemination on new media platforms? Content is king, and high-quality articles are the basis for communication

2. From idea to implementation, the creative process of "The Wonderful Story of the Celestial Dynasty". Accumulation and re-creation of interesting real stories from news and Weibo

First of all, thank you all for liking "Qi Pa Shuo", I will do better and better! This column is called "Muddy Waters Classroom", which sounds like a place where teachers give lectures. Although I like to show off, I still have some self-awareness. How can I teach you shamelessly? I didn’t plan to come at first, but then I thought about it, didn’t they all say, “When three of us are together, I must be my teacher”? I just thought that for people on earth, the probability of becoming a teacher is still very high, so I came here.

First of all, I want to make a very sad statement: This title should actually be called "How I created a hit with 2 million readers". The specific situation of each creator is different. Mine The method cannot be suitable for everyone, but I will show my method. You can take a look and choose the one that suits you. If it is not suitable, just ignore it.

I also attended many classes and picked up some industry slang. I found that everyone would install a prelude before starting a lecture. Although it is simple, it is very practical. If Mingren doesn't pretend to be secretive, I'll try to trick you and you can just listen, that's what I mean.

Hello everyone, I am not here to give you a lecture today. I don’t dare to take it seriously. Like most of the people here, I am a new media practitioner, or an enthusiast. I am here to share today. I would like to share with you some of the superficial experiences I have accumulated in the process of making accounts and writing articles. I hope that I can make progress together with you and revitalize China.

1. Personal writing process.

(It’s not something that happens overnight, but a long-term accumulation of solid writing.)

My writing journey began in middle school. I started writing blindly for fun in middle school. I made my official debut in the third year of high school and participated in the 8th New Concept Essay Contest. New concepts and germination gave me encouragement, publishing opportunities and a platform. After that, I loved writing more and wrote more.

In fact, I have been involved in self-media for a long time, but it was not called self-media at that time. I started writing ten years ago during the blog era. From Sina Blog to BlogCn (China Blog Network), I wrote more than 100,000 words. That was the first time I felt that I had no editors, revisions, or reviewers. How cool it is to create.

Even after blogging became a sunset product, there has never been a particularly good online platform for posting long articles. I didn’t write much in those years, and only occasionally submitted articles to magazines. Until the WeChat official account appeared, I once again felt the joy of free creation that I had in those days, and the continuous communication ability of the official account was so awesome, it was better than the blog Much more awesome.

My writing process is probably like this.

2. Favorite writer and personal writing experience. (Experience: Standing out depends on unique grammar. This grammar is the interesting part of your writing. The basic point is to write sentences that others have never written)

In fact, I don’t like many writers. I only speak Chinese. Wang Xiaobo, Wang Shuo, Acheng, Wang Zengqi. The characteristics of these *** are: unique and interesting writing styles, and interesting words. Boring people can't write interesting words. Of course, the person I recommend in my life is Teacher Wang Shuo.

Writing experience: Everyone has written a lot, so naturally he has his own experience and personal experience, which may not be applicable to everyone. Let me just say one thing. I have seen Miao Wei before (I haven’t heard of it, I don’t know if the name is Correct) Talk about a sentence you say when writing. The general idea is, don’t write clichés. After writing a sentence, stop and take a look. If it has been written by others and has been used badly, then use your brain to change it into a sentence that no one has used. . In fact, it is what Wang Shuo said: The most important thing in writing is to find your own language.

In the final analysis, what Mi Meng and Papi Jiang sell is grammar, their uniquely identifiable grammar, which is actually their language. They found their own language quickly and accurately, refined it carefully, and finally took it out and became the head (their own unique label). In my opinion, new media writing and traditional creative writing are the same. If you want to stand out among tens of millions of accounts, you must find your own language as soon as possible and maximize its power. But this process requires the participation of talent.

3. How do you view the transition from content creation to content entrepreneurship? (Relax your mind, write good works easily, and opportunities will naturally find you. In other words, if you are good at content creation, you will naturally transition to content entrepreneurship. After realizing content entrepreneurship, don’t blindly follow the entrepreneurial craze and consider your own ideas and needs. Choose to quit your job and start a business, or start a part-time business. In content entrepreneurship, product placement is the main method. At this time, you will receive negative energy and abuse. Don’t be afraid. Continue to output high-quality content. Persistence is victory. The words you write are not RMB, it is impossible. Everyone likes it. Even when the reading data is not ideal, you should still maintain a good attitude and output good content for a long time)

Content creation is very simple, just immerse yourself in writing. When I started to open an account, I planned to do it myself I write for fun. After half a year of writing, I have only accumulated more than 600 subscribers. Although it is not many, I still enjoy writing. I am thinking about choosing topics and how to write better every day. After the explosion of "The Days with Feng Pants", a large number of opportunities including financing negotiations, agency signings, etc. followed. I basically went from passive content creation to content entrepreneurship overnight, and I can't say whether I was prepared or not. good. I finally chose to sign a contract with Yaxin Company (listen to the voice, I am not sure which word it is), mainly because the people in the company are wonderful and I like to play with wonderful people. I also like the current situation very much. I am responsible for creation, other business cooperation and legal matters, and the company has dedicated colleagues to handle it. I like this. Professional people do professional things, and I don’t have to waste too much energy. I can devote more time to creation, which is very comfortable. Resigning resolutely and working hard to start a business is not suitable for everyone.

Let me add a few words when we talk about entrepreneurship. Entrepreneurship means that it is a business. If a business wants to continue to develop, it needs supplies. Business cooperation from the market is this supply. Advertising is the charging station of self-media. Many people who make accounts have continued to provide high-quality free creations, and finally reached the day when they can accept advertisements. However, many readers do not accept this market behavior at all. They only want to read for free, and do not want to have any content in the text. Any impurity, as long as you dare to accept advertising, they will scold you. Lian Yue's words for people like this are that they are enemies of the market economy.

Let’s talk about something that many people who make public accounts have experienced. When making a public account, reaching a certain stage is actually about the mentality. Many people who make accounts must have this feeling. In the original print media era, people couldn't scold you, and even if they did, they couldn't see it. Now, people scold you face to face all the time. Some people have never been scolded like this before, so they will I can't stand it, and many people scold me unreasonably, without saying anything, and they rush in and scold me for no reason.

There are also emotional fluctuations caused by the ups and downs of data. Making an account means making data. It’s possible that your open rate yesterday was 20/50, but if you didn’t get the title right today, it could suddenly drop to 7%. At this time, you need to learn to adjust your mood. In short, it is necessary to maintain a good attitude of not being happy with things and not being sad with oneself. The data of new media is a very nihilistic thing. Sometimes if you have a good title or the right hot spot, it will become popular immediately. You really don’t need to pay too much attention to it.

Let’s talk first

1. What should you do when you lack writing inspiration? (The cornerstone of writing is experience and skills, inspiration is just an embellishment, not the indispensable core)

I personally feel that the cornerstone of writing is experience and skills, and inspiration is just a shooting star in the long silent night. , it’s cool to have him, the crowd said “wow”, he’s still awesome all night long without him. Inspiration doesn't come often, but experience and skills can be gained through extensive study and practice. Writing, if driven solely by inspiration, would be too hard. What’s more difficult than not being able to come up with inspiration is forcing yourself to hold back a bad idea.

Let’s talk next

2. How to accumulate writing materials? (In the process of reading, living, watching dramas, watching movies, chatting, and working, categorize and record the materials you find useful. In the process of recording and recalling the materials, you may generate inspiration)

In fact This is connected to the previous question. The solution to the lack of inspiration is very simple, which is to accumulate writing materials. Let me talk directly about how I accumulate writing materials. First of all, in my definition, writing material is a very broad concept, which is not limited to memorizing some plot points and paragraphs. I myself use a "classified note memory method" all year round. I have more than a dozen notebooks, each of which has several different categories, recording reading notes, quotations, economics lecture notes, drama tutorials, and novel writing techniques. In my opinion, these are all writing materials. They can provide me with ideas and open up my thoughts when I write, and they do not necessarily have to be used directly. Sometimes inspiration flashes next to your ideas. You may be inspired in the process of using these materials, and inspiration falls from the sky. This is the real meaning of accumulating writing materials, and it is also a way to obtain inspiration.

These are pieces of material that need to be accumulated through systematic learning records. We also have a more awesome material in our lives, which are the fleeting thoughts that flash through our minds. These fleeting thoughts are actually inspirations. Smartisan Technology said it well, a person may have 60,000 flashes of thought in a lifetime, ranging from sentences to paragraphs. Many of these flashes of thought are particularly good, the kind that explode in an instant and cannot be suppressed. In the past, I used NetEase Cloud Notes to record these flash thoughts, and the input efficiency was low. Sometimes I would forget the flash thoughts before I even opened the APP. Recently I bought Lao Luo's new Nut Pro. When I watched the press conference, I felt that the flash capsule function of this phone is worth a thousand yuan to me. After I got the phone, I used it for a day and felt that this function was worth at least two yuan. Thousand yuan, because it is so useful.

To briefly summarize, I used to rely on physical notes and NetEase cloud notes to accumulate materials. Nowadays, I mainly use physical notes and the more efficient Flash Capsule. The Flash Capsule can achieve twice the result with half the effort.

Let’s talk next

3. How to tell the story more interestingly and with a sense of plot? (Find the language that suits you, be yourself, and what you write will have its own interest, which is stronger than the interest of copying it mechanically; the sense of plot is the sense of story, which can be accumulated through reading, watching American dramas, thinking, accumulation and practice improvement, new media writing Feature articles and non-fiction writing are popular. There are many stories. If you can’t tell them interestingly, then tell them solidly and wonderfully.)

As I said above, boring people are boring. Can't write anything interesting. What is interesting? Zhang Dachun once said that being curious about and exploring many things that are not necessarily useful is interesting. Although it sounds simple and seems that everyone is interesting, in fact, I think what most people have to do now is not Instead of being an interesting person, there are so many interesting people. What everyone has to do is to control themselves and not act like someone who looks interesting. This will make you exhausted. Therefore, if you are interesting yourself, the things you write will naturally be interesting. If you are a stupid person, but you have to pretend to be interesting, and rely on skills and imitation to suppress the interest, in the end, all you can get is mutual embarrassment.

As for the sense of plot, there are two kinds, one is the sense of plot of novels, and the other is the sense of plot of non-fiction writing. In the final analysis, they are both sense of story. The sense of story is similar to aesthetics. It is an intuition or skill that needs to be cultivated over a long period of time. The process of developing a sense of story is very simple. In terms of narrative, you can learn narrative skills by reading a large number of literary works. Or if you don’t like reading, there is an easier way. You can watch American TV series, but don’t be a casual audience. Spend some time thinking about the characters, dialogues, plot trends, and the core of the story, and then use what you learned in creation, practice in battle, and improve in battle.

Of course, no one wants to read novels on new media. Feature articles and non-fiction writing are more popular in new media. Even if some feature articles exceed 10,000 words, people can still finish them. I like non-fiction because of its sense of plot. There are many good paid non-fiction writing tutorials online. If you are interested, you can learn them.

As for being interesting, don’t force it. Nowadays, there are a lot of interesting people on the Internet, so it’s good to just be a boring person. There are many stories. If you can't tell them interestingly, then tell them down-to-earth and wonderfully.

Let’s talk next

4. How to expand the communication channels and influence of an article? (Content is king, and high-quality articles are the basis for communication)

I tried many methods, and finally found that the most effective one is to write the manuscript well in a down-to-earth manner. As I kept my account for a long time, I paid less and less attention to operations. I found that the follower increase rate of ten daily push posts was not as good as that of one mutual push, and that ten daily push posts were not as good as one popular article. I don’t have very effective experience on how to expand the communication channels and influence of an article. However, in the early and middle stages of my account creation, every time I wrote something that I thought was pretty good, I still made some efforts. I will ask some of the big Vs I know to help repost it on Weibo, but first you have to make sure you can handle it. If you waste everyone's resources with a piece of garbage, it will damage the relationship between us. But if you really take out a piece of trash, no one will actually forward it for you. No one doesn't care about feathers.

1. How to write content suitable for dissemination on new media platforms? (The foundation of new media writing is to write things well and provide a basic user experience. The core of content with high dissemination rate is novelty. My (Ma Dong) novelty-hunting method is to push high-density and little-known content to readers. Through My language and narration with appropriate rhythm are as comfortable as possible. In addition to curiosity, pain points and passion are also the key points that trigger readers’ desire to spread.)

Let’s put aside communication and content first. The foundation of new media writing. The foundation of writing is very simple, which is to write things well, proofread them for typos, and format them well. Every step is important for the final dissemination. In other words, it means to have a good basic user experience.

The things people like to watch have not changed for thousands of years. In the new media era, the things that are most likely to awaken the open rate are pornography, violence, pornography, gambling and drugs, but these are too low and most people are not willing to do them. If you don’t want to write, you actually don’t know how to write. But in fact, we can find that their core is the same, which is curiosity. Every creator has his own way of realizing his own novelty, and there is no need to avoid this. New media writing is not about keeping a diary. It is written just so that more people can read it. As far as I am concerned, the way I achieve curiosity is to push "highly dense little-known information" to readers, and present it as comfortably as possible through my language and narrative with appropriate rhythm.

In addition to curiosity, there are two other things that can trigger readers’ desire to spread. One is pain points and the other is passion. The pain point is very simple, it is what Mi Meng is best at - finding the unique pain points of a group of people and showing them. At this time, a sentence will come to everyone's mind - you understand me. Then he turned. Porn is even simpler. Needless to say, if you don’t understand it, you can go see "Reply 1988", which is a pornographic museum that displays various advanced uses of porn.

Let’s talk next

2. From idea to implementation, the creative process of "The Wonderful Story of China". (The accumulation and re-creation of interesting real stories from news and Weibo)

First of all, let me briefly introduce "Wonderful Stories of the Celestial Dynasty". This is a fixed column in my official account. The stories posted in this column are all Semi-fictional writing based on real social news, which means that the core events of the story really happened. I started this column because China is so amazing. What happens in the news every day are stories that many writers of novels cannot think of, and there are many things that they dare not write about even if they think of them, because it will look false if they write them. But these things really happen in life. In order to record these awesome stories from China, I started this column. Of course, I will undergo major surgery on each story to make it more complete and better-looking.

The specific creative process is actually very simple. I wrote three or four stories in one afternoon. It was very easy and not a big problem. The focus of this column is accumulation. Now I basically don’t deliberately take time to go to the news. I found them in the social section of the client. I usually accumulate them one by one while reading Weibo. If I find some new stories that I think are awesome, I will save them and wait until a certain amount is accumulated. Secondary screening, selecting the news that is truly worthy and suitable to be turned into novels for secondary creation, is probably like this.

Answer questions

1. How do you view the communication of public accounts? What is the biggest difference between public accounts and other new media communication platforms?

In fact, most new media spread continuously, just like a stone thrown into the water, it will cause ripples layer by layer. However, WeChat has many active users and user stickiness, so the ripples Extraordinarily huge, extraordinarily awesome. Don’t talk about push, just talk about Moments. If you post a status, hundreds of people can see it. If one of them forwards it, hundreds of people will see it. Basically, there are endless statuses. The breadth of communication is unimaginable.

2. Should you think of the framework first and then fill in the content, or should you first find the content you particularly want to write and then find the logical framework?

I usually decide on a topic first. Of course, the topic is what I want to write about most at the moment. If I don’t have the desire to create, I can’t write about the topic. After deciding on the topic, you will start to look for an entry point. If you want to make a splash, you must come up with an entry point that others cannot think of, because you have to know that there are 20 million public accounts in the country, and there are dozens of them every day. There are thousands of accounts writing about the same topic as you, so don’t add new stuff to the garbage pool. After I find the entry point, I start to have a rough idea. I generally don't limit the framework in advance. Only in a free state can I have the pleasure of creation. I write push, not to complete the task, and I have no task.

Non-fiction writing is actually not a creative process, but more like a thinking process. Sometimes you have started and written 300 words, but you are still confused about the overall context of the matter. , but when you write as you think about it, when you reach 5,000 words, you will find a lot of things that you have already figured out, and this is an important part of the pleasure of creation.

3. How to maintain a long-term passion for writing?

If you don’t like writing because you like it from the bottom of your heart, you have to force yourself to write just for a certain appeal. Short-term enthusiasm cannot be maintained. People should do what they like. Not everyone has to write, there are a lot of fun things and things you can do. In the process of writing, I can get the same pleasure as playing LOL, and at the same time I can make money. It is difficult for me to lose my enthusiasm.

4. When you first started making a public account, how did you spread your articles?

When I first started making accounts, I just practiced writing and playing by myself. I didn’t have any strong channels, so I just relied on my circle of friends to spread the news. When I had 680 fans, I wrote a push with 1.4 million views. Source This is my circle of friends. This is the power of WeChat’s continuous communication. Speaking of which, I should really thank all my WeChat friends. I don’t know if there are any in this group. Thank you all.

5. I think the most difficult thing to write is the beginning and the end. The beginning always needs a starting point, and the end always needs to express some truth or principle. How to break it?

The best part about writing is that there is no fixed formula for writing. Don’t set a fixed routine for yourself. You will get bored writing. Try more new and unused techniques. You won’t be able to think of so many routines. Just learn more, read more, sell now and try more, you will enjoy the pleasure of having no fixed method.

6. Have you considered the issue of monetization when you were a public account? How do self-media people find a balance between content and monetization?

I didn’t think about it when I first started working on it, but then I realized that I was proactively approached, and I couldn’t even think about it.

There are many people who do a good job of balancing content and monetization. If you can’t write ads that look good and make people want to stop like them, then you must strictly control the quality of the ads and reduce the quality of the ads at the same time. Frequency of advertising.

7. How to find and confirm the writing direction that you can stick to?

Two points: write what you want to write, write what you are good at, and make compromises, which is your direction.

8. How to continuously accumulate a wealth of writing knowledge so that you can write a variety of colorful articles?

With the classification note-taking method, reading books is not the only way to accumulate reserves. Watching movies, watching American TV series, and listening to songs can all accumulate various reserves that you can use in writing. It’s just that reading books is relatively speaking. More efficient.

9. Teacher, you have written so many vivid and interesting gossip details. Do you have an exclusive source of information, or do you rely on Internet searches?

There is no exclusive source of information. I am an ordinary person like everyone else and do not have the opportunity to come into contact with celebrities. But thanks to the 21st century and the Internet, there is a huge amount of information for us to read and query. When writing non-fiction like this, one suggestion I have is to use as many sources of information as possible in video interviews and less on written information. For example, when writing about Bai Baihe, you need to see what she said herself, or at least what people around her said through interviews. Such things will be slightly more authentic and reliable. Of course, sometimes they may also tell lies. , but still much better than some interviews that editors have re-created.

10. What personal qualities do self-media studios value more than traditional companies when recruiting? What details should individuals pay attention to when recruiting (applying)?

I’m not familiar with this. I don’t have my own studio. The company has a team, but it’s not in the form of a studio, so I don’t have experience in this area, sorry.

11. Teacher, I have 450,000 followers on Weibo and only 20,000 followers on my official account. How can I import my followers from Weibo into my official account?

This is a world-class problem, and there is basically no effective way to do it. 450,000 can lead to 20,000 fans, which is already very high in my opinion.

12. Teacher Ma Dong, I also like people like Wang Shuo, Feng Xiaogang, and Ye Jing. I have also read the materials you wrote, but I don’t know how to transform these materials into interesting articles. So When you have accumulated enough materials, is there anything else you need to pay attention to in terms of skill accumulation besides talent?

Everyone has different methods of converting materials into articles. If you really feel confused, then continue to increase the amount of reading, increase the amount of writing practice, read more, write more, and slowly write more You should have some writing ideas and techniques of your own. Unless you want to be very good at writing, this requires talent. Most people can achieve it, just like me. At an ordinary level, it can be achieved through training.

Finally, thank you for spending an hour listening to my sharing. I hope you can gain something from it.