What is the core technology of Gree? How far can Gree go?

We know that Gree is very famous at home and abroad, especially in the field of air conditioning, and even overseas. Gree's slogan is to master the core technology.

But the problem is that Gree's compressors for central air conditioning have always been purchased from Japan, which shows that Gree has not mastered so many core technologies, and there are also many places that are inconsistent with the propaganda.

Besides, we know that Gree is actually a very good marketing enterprise, and the traffic brought by Dong Mingzhu is similar to that brought by Luo Yonghao to Hammer Technology. The air-conditioning industry has existed for hundreds of years, and the principle and technology are very transparent. It is hard to imagine that Gree can make any breakthrough here. If even the compressor doesn't have its own core technology, what can we talk about mastering it?

Previously, Gree advertised to master the core technology on the Internet. I personally summed up a few points, which are nothing more than: beautiful appearance and powerful function; The outdoor valve adopts closed design, which can effectively prevent the injury of rats and prevent dust from entering; Super functional design, which can realize rapid cooling or heating; It can ensure the normal operation of the air conditioner at the voltage of-15℃ to 48℃ and 165 volts to 275 volts.

If this is also called core technology, what will other domestic manufacturers think? On the whole, the current marketing of Gree air-conditioning is really powerful, and before the rise of e-commerce, Gree was also very powerful in terms of channels, which was almost unshakable.

It is also the reason why Gree air conditioners can be so perfect in sales. The reason is that in the 1990s, the personnel adjustment of Gree Air Conditioning put Dong Mingzhu, who is in charge of sales, in power, which means that Gree has actually changed from a technical company to a sales-driven enterprise.

Over the years, we have heard a lot of publicity. For example, as long as the air conditioner is powered once a night, the advertisement of Gree One Hertz air conditioner has also been ordered to be revised by Wuhan Industrial and Commercial Bureau. Generally speaking, Gree air conditioning is also a marketing project at present.

According to the information disclosed by Gree. At present, Gree has applied for many patents, totaling more than 35,000, but one expert said it very well. Although there are a large number of patents in China, there are few core technology patents.

Without Mr. Zhu Jianghong, the founder and former chairman of Gree Electric, there would be no Gree. After graduating from South China University of Technology (now South China University of Technology), Mr. Zhu was assigned to Baise, Guangxi, and transferred back to his hometown in Zhuhai, Guangdong on 1988. He entered the then Industrial Development Company of the Special Zone and served as the general manager of the subordinate Guanxiong Plastic Industrial Company, and later served as the director of Lihai Air Conditioner Factory. 1992, Gree Electric company was established and became the general manager. Later, he was restructured and listed as chairman and president, and retired on 20 12. In 20 12 years, Gree's revenue exceeded10 billion, ranking first in the domestic air-conditioning industry. Mr. Zhu made three greatest contributions to Gree: First, he established a technical system; The second is to establish a quality control system; The third is to discover and reuse Dong Mingzhu. "Good air conditioning, made by Gree" was the key word of Gree at that time. At that time, the quality of Gree air-conditioning was indeed the most stable among similar products, mainly reflected in durability, which accumulated a good reputation for Gree air-conditioning.

In the early 1990s, due to family changes and setbacks, Dong Mingzhu was recruited to work as a salesman in Lihai Air Conditioning Factory. He works hard and is valued by Zhu Jianghong. He was gradually promoted from ordinary salesman to sales manager, then served as general manager of Gree Electric listing, and succeeded as chairman and president on 20 12. Dong Mingzhu's contribution is mainly reflected in the following aspects: First, a unique dealer system was established, which solved the troubles of the production system caused by the off-season sales of air conditioners and played a great role in improving Gree's economic benefits. Second, she personally became the spokesperson of Gree products and abolished the explicit endorsement in the past. Taking celebrity-style marketing on the Internet and people's patriotic feelings as marketing strategies, we successively launched slogans such as "Gree Mastering Core Technologies" and "Gree Making the World Love Made in China", and continued to put advertisements in major media. The effect of "three people make a tiger" is obvious. Nowadays, people in China, especially those with low scientific literacy, take it seriously and regard it as a "Made in China spokesperson", "doer" and even a "national hero".

Anyone with a little scientific literacy knows how air conditioning can be compared with aerospace, high-speed rail and 5 G. ! If we really rely on Gree to make the world fall in love with China, wouldn't it be useless to us in China? ! Dong Mingzhu was also asked: What are the core technologies of Gree? She didn't actually say what it was, but said that "Gree has more than 10,000 patents". In fact, patents also have AB side, and not all patents are useful. If someone can pay, it is no problem for Tiger Brother to get dozens of patents a year. This is no joke.

As for how far Gree can go, it actually depends on Dong Mingzhu's decision-making ability in the future. This year, at the age of 65, Miss Dong continues to serve as the chairman and president of Gree Electric, and has set a revenue target of 600 billion yuan in five years. How feasible is it? First, it depends on the success of diversification. Gree's road to diversification is unique in the industry, from mobile phones, pens, new energy vehicles to chips. The second is to see whether the domestic real estate market can still develop at a high speed. As we all know, air conditioning is highly dependent on the property market. Third, it depends on the training of Dong Mingzhu's successors. Now Gree's sales mainly rely on Miss Dong's personal network popularity and charm. If she really retires, can Gree still maintain her current popularity? Who will take her place? The characteristics of online celebrity marketing are hot and cold, which is the key to truly test how far Gree can go!

Gree's chip is bought and the compressor is made in Japan. What are the core technologies? A central air conditioner can't even heat a 10 flat living room. What are the core technologies to talk about? To talk about the core technology, there are three points: first, there is a big mouth that can blow to the sky and an old face that is neither painful nor itchy. Second, there is a high-profit publicity team, just like OV mobile phones, with high advertising investment and high sales staff rewards, taking the high-priced profiteering route. The third is to engage in emotional marketing, put on the top hat of national brands and bring down other domestic brands.

If there is any core technology, none of the small household appliances are successful. Judging from the rotten trick of forcing all employees to sell 20 pots each, if they can't sell them all, the Germans will laugh their heads off when they know it! "Core technology" equals pyramid selling. Relatives and friends who are Gree employees have no peace, so they are forced to honor Dong Mingzhu. If Boeing starts all employees to sell planes, Boeing employees will have to skydive and jump off the cliff. How many people in the world can afford a plane?

To be honest, when it comes to Gree's core technology, many people pretend to be very professional. Strictly speaking, there is really no core technology, because the accessories of air conditioners are all the same, and the number of accessories produced by any manufacturer is the same. Air conditioning technology has made little progress in recent years, and there is no breakthrough. If we stick to the core technology, maybe only some parts can be produced by ourselves without importing others. This passage may be scolded again, but no problem, I am an amateur, but I see many things clearly.

Maybe what many people say is true. Without Dong Mingzhu, Gree could not be today. But the country has not reached the point where it can't survive without Gree, so Gree is said to be the pride of the nation. In fact, even without Gree, there will still be brands such as Changhong.

Sister Dong has made a lot of limelight in recent years, and I'm a little worried. From Gree mobile phones to new energy vehicles to the first floor of employees, I will talk about chips. Although some people say that the failure month is the mother of success, for a successful person, this failure rate can not help worrying. I hope Sister Dong will wake up early and really let Gree create the core technology.