Bajie Poster Poster Design-How to Design Posters

Poster advertising design poster and poster design

The so-called posters, also known as "posters" or posters, belong to outdoor advertisements and are distributed in streets, cinemas, exhibitions, business districts, airports, docks, stations, parks and other public places. They are called "instant" street art abroad.

Although the development of advertising industry is changing with each passing day, new theories, new concepts, new production techniques, new means of communication and new media forms are constantly emerging, and posters can never be replaced. They still play a vital role in specific fields and have achieved satisfactory advertising results, which is mainly determined by their characteristics.

Classification of poster design

Social posters (non-profit), commercial posters (for-profit) and art posters.

Characteristics of posters

● Large screen: As an outdoor advertisement, the poster screen is larger than all print advertisements, with large illustrations and large fonts, which are very eye-catching.

● Strong farsightedness: The role of posters is to convey information to people who are engaged in long-distance and outdoor activities, so the works have strong farsightedness.

● Extensive content: Posters have a wide range of publicity and can be used for public elections, sports, transportation, safety and environmental protection. And commercial products, enterprises, tourism, services, culture, education and art, and can play a wide range of roles.

● simultaneity: The difference between design and painting is that design is objective and communicative, while painting is subjective and appreciative. Posters are a medium that integrates design and painting.

● Repeatability: Posters can be posted at will on designated occasions, and can be intensively and intensively disseminated once or more.

The law of poster design

● Freshness: Although all media need freshness, posters are more demanding, because they only play the role of communication in an instant, especially the heterogeneity of visual communication.

● Simplicity: Although all media need simplicity, posters are more demanding. Because it is an outdoor advertisement, the simpler the poster, the more prominent the theme, the more focused the focus and the richer the content.

● Exaggeration: Because posters play a strong communication role in the distance, it is necessary to mobilize exaggeration, humor, close-up and other means of expression to reveal the theme and clarify the psychological needs of consumers.

● Conflict: "Conflict" is also a kind of contrast, including two aspects: one is "conflict" in form and rhythm; The second is the contradiction in content.

● Straight: The artistic requirements are implicit and the posters are straightforward.

Software, such as PHOTOSHOPpscdr, is the kind that sells advertisements and sticks them on the wall.

How to design a poster "poster" According to its meaning, "move" is to guide attention, and "paste" is to post, that is, "post for attracting attention". The English name of the poster is "Poster", which means a notice to be displayed in a public place in the Oxford English Dictionary. In the advertising dictionary published by "International Textbook Publishing Company" in London, posters refer to printed advertisements posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising. Some people interpret the meaning of posters according to their root structure and anecdotes, and think that posters are converted from "posts", which means posts, so posters refer to all notices posted on posts. Poster Poster is also called "Poster" in China, and no Chinese dictionary has given a special explanation to the word "Poster". However, it is said that during the Qing Dynasty, foreigners parked foreign goods on seagoing ships in the coastal wharf of China, and put up posters in prominent positions on the street of the wharf to publicize their goods. Coastal citizens call this poster. If this development continues, all posters with similar purposes and other information will be called "posters" in the future.

If I want to promote environmental protection, I should start from several aspects.

First, the importance and urgency of environmental protection. It can be introduced by way of example.

Secondly, introduce the source of our daily necessities, the production process and the impact on the environment after use. For example, how our gasoline, natural gas and electricity come from, and the production and processing processes of our glass, paper and plastic products are all introduced.

Third, after understanding these, we should teach you how to protect the environment in our daily life.

Fourthly, introduce some environmental protection figures and environmental protection achievements in recent years.

How to design job advertisements and how to design job advertisement posters? If the design is good, it will definitely have a good publicity effect. Many people like to advertise in the circle of friends. However, today, how to design a job advertisement poster? When we do advertising design, we should know that the poster design of recruitment advertisement can express the basic information of poster design from three aspects: the form of poster, the content of advertisement and the design style. The design style of the recruitment poster should be consistent with the theme of the recruitment poster, not only beautiful, but also in line with the theme of the advertisement, leaving a deep impression on people, so as to achieve remarkable publicity effect and better publicity effect in the advertisement.