What does gold nine and silver ten mean?

Jinjiuyinshizuo is now a concept mostly used in business. It actually refers to a golden period of the year in business and is a time concept.

Most people should be familiar with the term "Golden Nine, Silver Ten". You can always hear salespeople from all walks of life saying this in September and October, especially the real estate industry. Then do you know what the golden nine and silver ten mean? Let me tell you about it below. Details 01

Jinjiuyinshizuo is now a concept mostly used in business. It actually refers to a golden period of the year in business and is a time concept. Since October is the traditional autumn harvest season every year, it is also a special period when the two seasons alternate. According to people's income and expenditure consumption psychology, during this period of time, people's mood in terms of consumption investment and expenses will be driven, and household consumption will increase significantly. Therefore, the Golden Nine and Silver Ten are also a financial concept of consumption with time and season. 02

"Golden September and Silver October" has become a lingua franca used by merchants in various industries to describe the annual peak sales season. It seems that no matter what the current market situation is, the golden September and silver October will come as promised. There is also a saying of "nine gold and ten silver" in fund investment: For a long time, the securities market has tended to be relatively dull in the fourth quarter near the end of the year, because many market participants have left due to factors such as closing accounts at the end of the year, withdrawing funds, and taking profits. The market may be relatively flat in the fourth quarter, and this adjustment and flatness is a good opportunity for funds to build positions. Therefore, some new funds will consider launching in September and October, hoping to take advantage of this relatively flat period in the market to complete the opening of positions as soon as possible and prepare for the next climax of the market. According to statistics, the average returns of equity open-end funds established in September and October of the previous two years are indeed better than the same type of funds established in non-September and October. Rather than saying this is a coincidence, it is better to say that it has something to do with the changing laws of the market. If you talk about it from this perspective, there is some truth, but remember not to believe it all. 03

Many real estate projects will be launched in September and open in October. At this time, people’s consumer psychology is relatively loose, so it constitutes a higher purchase compared to other months, so these two months The consumption amount will be significantly higher than that of other months. This is a "Golden Nine and Silver Ten" phenomenon. 04

"Golden Nine and Silver Ten" are the peak seasons for talent recruitment. September and October are the peak seasons for annual talent recruitment when graduates are looking for jobs and people are changing jobs. The survey shows that 25.8% of working professionals have completed job-hopping. There are also 30% of working professionals who say they have taken action but have not yet changed jobs. More than 30% of working people said that although they have ideas, they have not taken action. Only 8.7% of working professionals clearly stated that they have no intention of changing jobs at all.