Please use the case of pharmaceutical enterprises to illustrate the particularity of pharmaceutical enterprise management and general enterprise management. About 250 words.

Shanghai Squibb Company is the first Sino-US joint venture of western medicine preparation in China, and it is also a modern pharmaceutical enterprise designed, produced, operated and managed in full accordance with the good manufacturing practice (GMP) of the World Health Organization. The company has been approved by the US Food and Drug Administration (FDA) and the Canadian Health Agency (HPB) in the United States, New Zealand, and has become the first pharmaceutical company in China whose pharmaceutical products can be exported to North America and New Zealand. For more than ten years, the company has always insisted on enterprise management innovation, carried out fruitful management and achieved remarkable results.

1, the innovation of management thought

Management innovation, first of all, is the innovation of management thought. This is the premise of all other innovations. Without this premise, there will be no innovation. There is also a mechanism for enterprise management innovation, which comes from the internal environment of enterprises and the atmosphere of enterprise innovation. Only enterprises with innovative mechanisms can promote and stimulate management innovation, otherwise they cannot effectively promote management innovation. Shanghai Squibb has been established for more than ten years, and it was established earlier in the joint venture. Because many operating procedures were not perfect at that time, it was difficult to operate. We can neither copy the practice of Squibb in the United States nor the practice of domestic state-owned enterprises, but insist on learning and innovation. The company is truly in place in terms of understanding, ideas and measures, responding to change with management innovation and taking change as an opportunity. Taking innovation as the need to cope with the competitive environment is the need of the enterprise's own development. In terms of management thought, the company mainly works hard on four changes; ① From the diversification of traditional enterprises and management objectives to the simplification of management objectives. Enterprises have a clear goal every year, and the company's leadership and management work are carried out around this goal, pursuing management Excellence and innovation, thus bringing the best economic benefits. ② Change passive management of enterprises into independent management of enterprises, and make enterprises the main body of management. The company has established internal audit systems such as CMP, quality, finance and safety, formed a mechanism of self-inspection, self-rectification, self-improvement and self-development, mobilized the enthusiasm and initiative of managers, brought their intelligence and potential into play, and creatively carried out innovative activities. ③ The internal management of enterprises has changed from planned economy mode to market economy mode. Shanghai Squibb Company regards market share as an important standard to measure the quality of enterprise management. Only by increasing market share can we maintain the survival and development of enterprises. They insist that all management work is market-oriented and everything serves the needs of the market. In marketing work, they insist on strengthening market research, paying attention to market strategy, attaching importance to market investment and perfecting marketing mechanism. According to the characteristics of drugs and their specific users, the principle of "self-produced and self-sold, sold through commercial channels" is determined, and based on "getting rid of", it is not satisfied with "sales", forming a virtuous circle of sales, service, consumption and manufacturing. ④ Change from closed enterprise management to internationally accepted modern management, absorb foreign modern management information, and carry out management innovation continuously. For example, they classified prescription drugs and over-the-counter drugs, which provided some experiences, suggestions and measures for the implementation of over-the-counter drugs in China. This company is the first company in China to set up a non-local drug sales team independently, develop OTC market, expand the company's market share, actively develop the sales of hospitals and pharmacies, actively spread and promote the retail work of pharmacies, strive to shape brands, formulate ambitious new product listing plans, and establish a first-class OTC sales team.

2. People-oriented is an important innovation of modern enterprise management.

Man's all-round development is developed in a specific environment. Because of the different division of labor, everyone has his own job and works creatively in a specific job position to achieve enterprise goals. At the same time, it should be the highest goal and the true essence of people-oriented management in enterprise management. The main practices of Shanghai Squibb Company are as follows: ① Open recruitment based on merit to promote the rational flow of talents. The recruitment work strictly follows the principles of "open recruitment, equal competition, strict assessment and merit-based recruitment". (2) Implement performance evaluation and play an incentive-oriented role. (3) Introducing the competition mechanism and reforming the distribution system. Every year, we should investigate the labor market price of the same industry or entrust a consulting agency to determine the reasonable wage price of the company. ④ Pay attention to training and learning. In order to strengthen the learning of employees, the company strengthens job training through various talents. For example, new employees must receive pre-job training to understand the company profile, corporate culture, labor contract, employee discipline, code of conduct, safety production, quality awareness, etc. Marketing personnel conduct professional training on marketing strategy, sales skills and product knowledge every quarter; Production personnel should be specially trained in GMP management; Managers are trained two or three times a year, inviting international professional training companies to teach management knowledge and skills, and guiding subordinates to learn and master relevant negotiation and leadership communication skills, departmental conflict handling skills, time management, team spirit, corporate image, learning organization and other knowledge; Technical and management backbones should go abroad for professional training or attend professional training courses in China and Canada. ⑤ Create conditions for employees to give full play to their talents, or have a harmonious atmosphere of "cherishing wealth and being in harmony with others". The company enables employees to improve their skills and talents through training, affirms and develops their work achievements through performance appraisal, and enhances the feelings among employees through various ways and activities. The establishment of employee birthday files, the company congratulates. For employees who have worked in the company for five years, the company leaders should invite their families to visit the company, visit the company and have lunch together.

3. Innovation of management methods.

The innovation of enterprise management methods is mainly to realize scientific management and modernization of management. Shanghai Squibb Company applies some latest achievements of modern science and technology to management fields, such as total quality management, statistical analysis, computer network planning technology, inventory management, decision-making technology, market forecasting technology, production resource planning (MRPE), budget management, office automation and so on. For example, in MRPII system, the company adopts BPCS software, so that computer network management can completely cover all production and business departments of the company, and data such as market forecast, raw material procurement, production operation, product cost, inventory status, financial control and quality control are all included in integrated management, so that a production plan with the least investment, reasonable inventory and the highest production efficiency can be formulated, which can better meet market demand and realize information sharing, scientific decision-making and effective supervision within the enterprise. In addition, the company also carried out efficiency improvement activities in an all-round way, and formulated specific plans to save costs, tighten staff and improve efficiency. This activity is characterized by a wide range, involving production, sales, finance and technology. In terms of production, the company has carried out activities to shorten the production cycle, set up project teams to shorten the production cycle for major products, held regular activities, set up full-time efficiency managers, and carried out activities to greatly improve efficiency. The per capita efficiency of the workshop is increased by 50%, achieving the effect of reducing staff and increasing production. Carry out efficiency activities in an all-round way, including sales efficiency, procurement efficiency, work efficiency of shortening the listing cycle of new drugs and financial simplification (DIS-DOITSIMPLE) activities. In the annual budget, the company regards improving efficiency and reducing costs as the indicators of performance appraisal.

4. Innovation of business ideas

Japan's Ministry of International Trade and Industry conducted a survey of the two largest outstanding enterprises, and drew four conclusions: ① enterprises focus on improving labor productivity and reducing costs, with average economic benefits; (2) Enterprises focus on developing the market and bring good economic benefits; ③ Enterprises pay attention to improving product quality and developing new products, with good economic benefits; (4) Enterprises can achieve the best economic benefits by focusing on new products and market development. Therefore, product innovation and market innovation are the keys to the five major innovations of management, technology, products, market and service. After this conclusion was published, it aroused strong repercussions in the international business and theoretical circles. Shanghai Squibb Company firmly grasps product innovation and market innovation. They have a five-year rolling plan for new product development, and two or three new products will be listed every year. The listing of new products has detailed marketing promotion and market share expansion strategies, and has a strong sense of advance and market share. In order to better occupy the market, Shanghai Squibb Company established the warehouse distribution department, which merged the warehouse, distribution and fleet into one department, strengthened cooperative management and ensured GMP. A 14 distribution warehouse has been set up in China, and the quality of after-sales service has been significantly improved. For example, more than 98% of the products are delivered to customers within 2 days after receiving the order (except those that exceed the customer's usage quota). After the establishment of this department, the efficiency has been improved, the cost has been reduced and the effect is very good. There are specialized distribution companies abroad, while domestic enterprises generally sell through commercial departments without setting up national distribution departments. Faced with more domestic accounts receivable and serious triangular debts, Shanghai Squibb Company implements credit management for customers. The method is to establish a customer credit control management system, record the establishment, sales history, repayment rate and other credit conditions of customer enterprises completely, and adjust the sales policy according to the changes of customer credit conditions. The company also set up a full-time credit and collection team to strengthen the collection work, so that the company's accounts receivable are in good condition.