The proportion of beauty cosmetics and skin care in e-commerce

Beauty and skin care account for more than 50% in e-commerce.

During the' 99 Festival, the sales scale of a cat exceeded 80 billion yuan, which was 55% higher than last year's activity schedule, and the beauty care industry also maintained a rapid growth of 52. 1%. There are 46 brands with sales exceeding 100 million, among which beauty care brands include L 'Oreal, Shangming Electric, SK-ll, Huaxi Zi and Lancome.

The sales of beauty care, body shaping and essential oil ranked first, reaching 53.3%; The sales of beauty and fitness equipment grew the fastest year-on-year, reaching 7 1.7%, reflecting the market potential. Philips, Unisec and Yameng are among the top three brands of beauty and body-building instruments.

Basic information

While the e-commerce industry is developing rapidly, there are also many chaos. In this regard, Le Bee Network, a well-known domestic cosmetics vertical e-commerce, held a media exchange meeting in Beijing on June 1 1, and released the White Paper on Cosmetic Vertical E-commerce Industry, which exposed the industry insider and hidden rules unknown to the public, and showed the hardships and efforts of e-commerce. ?

In the white paper, procurement, cost and price are the three most important parts. The book pointed out that at present, most e-commerce companies have no net profit. In order to achieve scale, the cost pricing method is generally used in sales, and the purchase cost plus the gross profit margin necessary to maintain the operation of the enterprise is the basic criterion of retail price.