On Taobao, what does it mean that express delivery is free?

The express delivery on Taobao means free, that is, the postage of the goods purchased is paid by the seller, and the buyer does not have to pay.

There are two main reasons for postage in Jiangsu, Zhejiang and Shanghai.

1, buyers and sellers are concentrated. Since Alibaba and other e-commerce platforms started in Zhejiang, Jiangsu, Zhejiang and Shanghai, they also gathered the most intensive e-commerce sellers in the country.

For example, among the county-level areas in China, Yiwu, located in Jiangsu, Zhejiang and Shanghai, ranks first in Taobao sales.

According to the data of relevant institutions, the number of Taobao sellers (including Tmall) registered in Yiwu has reached 65,438+10,000.

Therefore, the volume of goods entering and leaving this area every day is dozens or even hundreds of times that of other areas.

Data show that in air transportation, the volume of parcels sent and received per flight is huge, the price allocated to each item is rapidly reduced, and the transportation cost can be controlled at about per kilogram 1.5 yuan.

In addition, the headquarters of logistics companies such as "Three Links and One Reach" are in Jiangsu, Zhejiang and Shanghai. Under the fierce competition, the logistics cost is further reduced. In order to serve this market well, many sellers are willing to cut off the insignificant "postage" to attract consumers.

2. Small area and large population. Both Jiangsu and Zhejiang provinces have an area of only about 6.5438+10,000 square kilometers, and Shanghai, represented by "Shanghai", has an area of less than 6,500 square kilometers, with a total area of just over 200,000 square kilometers.

In contrast, the total area of Northeast China, including the "three eastern provinces", is 6.5438+0.47 million square kilometers, and the total area of Heilongjiang Province alone exceeds 470,000 square kilometers. From this point of view, small total area is one of the important factors to realize packaging.

The exact definition of postage is the commodity price plus postage. Take photos without making up the postage difference, payment and other seller delivery.

Especially on the e-commerce platform, all goods will be sent by parcel post, which will attract customers to buy by parcel post (for example, if you buy 10 goods in 0 yuan, it means that the market price of this thing is 1-2 cents).

After the buyer takes the photo, the seller has no right to ask the buyer to make up the postage. If the buyer complains to the seller, he can get a bonus from Taobao (5% of the commodity price, ranging from the lowest 5 yuan to the highest 30 yuan).

Unless the buyer is in a hurry, you can ask the buyer to pay the postage. Send standard EMS or SF Express. Standard EMS is the express bill of air EMS, and the words "domestic standard express" are marked in the upper right corner.

If you open a shop online, the mailing and transportation costs of the goods can be set as the seller's postage, or they can not be set. Postage is included in the goods, and the postage standard is calculated according to the regional price with the highest express postage.

For the seller, the profit is higher than no postage. Mall sellers or crown sellers like to set it as a seller's package, which can increase profits.

But sometimes buyers have special requirements, such as having to use EMS or SF Express by air, and need to pay postage.

Whether there is postage or not, the insurance company bears the postage (but the buyer needs to pay the round-trip postage first), and the seller bears the postage (but the buyer needs to pay the postage first) for quality problems, and then the seller returns the postage to the buyer.

Generally speaking, the price of group purchase goods is determined according to the quantity. The average unit price will be different with different quantities.

References:

Postage-Baidu Encyclopedia