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What channel does Watsons belong to
Hope to be adopted
Question 2: The product characteristics of Watsons are the prerequisites of Watsons: we should consider the similarity between its own brand positioning and Watsons, the complementarity with existing brands, and the price positioning. In addition, you may have to prepare some emotional expressions. For example, in order to reflect the quality of products, some scientific experiments can be compared with competing products; In order to prove the concept of "pure natural", sometimes they even eat their own products directly. On the packaging, Watson has many specific requirements: the size of a word should be at least 1.5mm, and the product description should not be vague. For example, "sweat prevention" must be proved by medical data. After that, Watsons will send someone to inspect the factory, and there are several factories, all of which will be inspected one by one.
Of course, Watson will accept that you are not your noble quality. You have to give it to him: profit. Big-name brands have abundant funds and have been advertising, which has a high reputation and raised the price, but the profit to the channel is very low, while the supply price of general cosmetics brands to the channel has a profit margin of 3-4 fold, so the channel will cooperate with it, introducing big-name customers first, and then pushing others. This is an opportunity for a new brand.
Question 3: What are the most famous brands in cosmetics retail channels: Watsons, Sasa City and Sephora?
Question 4: What does Watson's channel director need to do? 1. Responsible for the recruitment, training and management of store BA;
2. Be responsible for BA recruitment of stores in the region, and ensure that the quality of personnel is good and there are enough BA personnel in the region; BA daily work management, professional knowledge and skills training, motivate and lead the team to grow;
3. Organize daily team meetings, monthly meetings and various trainings;
4. Implement all kinds of promotional activities of the company, plan and organize local promotional activities accordingly, supervise the management and use of all kinds of marketing materials within the jurisdiction, and submit an analysis report on promotional activities;
5. Collection and analysis of various data;
6. Achieve the goal: ensure that the sales target, brand image and counter discipline in this area meet the requirements of the company and shopping malls;
7. Regional daily work: shopping mall communication, customer condition maintenance, and goods management.
I hope it works for you.
Question 5: Are all the things bought at Watsons genuine? All Watsons products on sale are brand authorized.
(Because the license fee is more expensive, it is not cheap to sell. )
So its formal channel is brand.
But only their insiders know whether they are involved in this matter.
If you want 100% truth.
My colleagues all bought them on the platform of Persimmon Collection and bought them directly in official website.
Question 6: Which Watson brands or products sell well? Watsons has many best-selling brands or categories. We can take some brands as examples. What brands/products do L 'Oreal, Olay, Nivea, Maybelline, Vichy, Midea, Watsons, Rejoice, Lux and Watsons sell well? Let me answer for you: according to the current market development, Zhang Honghui has visited some Watsons stores. According to the different products in different regions, different markets and consumers' needs, for many channels, such as department stores, specialty stores for daily chemical products, supermarkets, etc., many brands in these channels are fiercely competitive, and it is difficult to improve their sales volume and find a way out for their brands. For Watsons of the chain channel system, it has always been considered. At present, from the development of cosmetics industry, the categories in Watsons channel system are more detailed, and there are many best-selling brands. For example, the brands of skin care products are: L 'Oreal, Olay, Neutrogena, herborist, Appropriate Herbal Medicine, etc. Men's skin care categories include Nivea, Canil, Manxiuleiton, etc. , cosmetics categories are: Maybelline and so on. Perfume: Adidas. Cosmeceuticals: Vichy, Giffordshire, Yayang, etc. ; Hair care products: Rejoice, Pan Ting, Head & Shoulders, Qingyang, Sassoon, Lux, etc. ; Bath products: Lux, L 'Oreal, soap: Shufujia, Crest, etc. ; Oral care products: Yunnan Baiyao, Black Sister, Colgate, etc.
Question 7: How do goods enter Watsons market? As a supplier, you should contact Watson's purchasing department.
First of all, you should make sure that your area belongs to the Han nationality.
Watsons are divided into East China, West China, South China and North China. (roughly based on geographical location)
Then you can find the shops around here and see if you can provide the contact information of the purchasing department.
I hope it helps you.
Question 8: Who knows Watson's purchase channel? Talk to Watsons about agency.
Question 9: What is the relationship between Watsons and beautyplus? Beauty Plus is a wholly foreign-owned enterprise under Shanghai Keqi Cosmetics Co., Ltd., whose origin is China. Bellevue Powder has a special counter in Watsons, China, and Watsons is the sales channel of this brand.
Question 10: I want to know why some cosmetics are divided into Watsons, counters, e-commerce, WeChat merchants and other channels. Is there a difference in quality? This distinction is only to make the sales channels not conflict with each other.
If they are all the same thing and the same model, due to different sales channels, it will lead to price confusion and sales confusion.
In terms of quality, there is little difference.
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