SCQA model (inductive summary)

SCQA model is a "structured expression" tool, which was put forward by barbara minto, a consultant of McKinsey & Company, in The Golden Pagoda Principle.

Situation-Introduction by familiar situations and facts.

C (complicated) conflict-the actual situation often conflicts with our requirements.

Q (Question) Question-What should I do?

A: Our solution is …

S scenarios usually state things that are familiar to everyone, things that are generally recognized, and the background in which things happen. This kind of cut-in is neither abrupt nor easy for everyone to have a sense of substitution, which in turn leads to conflict. C. Q is a problem. According to the previous conflict, he puts forward his concern from the other side's point of view, and finally A answers it. This is the answer to Q and the central idea we will express next.

The whole structure is actually to form a good communication atmosphere, then lead to conflicts and questions, and finally provide feasible solutions.

Get onychomycosis-state the background

An infectious second-in this context, there is a conflict C.

Ask me what to do? -ask q from the other person's point of view.

Use bright armor immediately! -give a solution, this is the focus of the copy.

Many advertisements use this routine: establish a link with the audience with a "story" that the audience already knows (they have background experience and emotional pain points in this area), then use conflicts to cause scolding, and finally use problems to lead to solutions-buy our products quickly!

Another example is the recruitment of a company on the university campus, which is also the idea of SCQA mode:

This year's college students are in urgent need of jobs, which is to state the factual background S. "Big companies can't get in, but small companies don't like it" is conflict C, and it is also the contradiction point of many people in the background S. "Where to go?" Say the questions in everyone's mind, Q. Finally, give the answer A. The same A is the key point that the copy wants to express.

1, used for opening remarks.

As the book "Structural Thinking" says, the expression of any occasion needs an opening statement. At work, when making a work report and it's your turn to speak in a meeting, SCQA mode can help you organize the content quickly.

For example, the following example:

2. Used for verbal expression

For example, in the action dream training camp, a dream list shared by Jia Xin left a deep impression on me. She said:

Step two, make a list. I know everyone here can make a list of their dreams, but maybe in the process of helping friends, you will find that some friends will say, "I don't know what my dream is?" (q), (a) What did you do in your childhood to make you happier? What did you want to accomplish when you were a child? (q) It is also possible that someone will say "I don't remember". (a) Then you can imagine, if next year is the last year of your life, what dreams do you regret not realizing? I really can't write it. When we held activities, many friends discussed them together. You can see what others wrote, bring what you like, and create our dreams with the kaleidoscope of everyone's dreams.

3, used for the expression of writing ideas.

For example, the article "Classical wants to invite you to dinner, dare to come? (s) Classics are not free in S)20 18, but he still wants to take time out to invite outstanding professionals to dinner and talk about the development of career planning. You can exchange your profits on 20 18 and your plans on 20 19. After dinner, maybe you will collide with many sparks and opportunities for cooperation. I don't know. (c Opportunity is rare), (q) How to get this opportunity? (1) Very simple. You just need to put the professional knowledge and tools you have learned in the new elite into practice! We have prepared three paths for you: becoming a writer, becoming a consultant and becoming a trainer. ...

If you pay attention to the observation, you will find that many examples can be analyzed by SCQA model in the golden pyramid principle.

In our work and life, we can not only see the logic that others think and express with SCQA model, but also take what we have learned as our own logic to think, express and solve problems.

For example, in a group meeting, after introducing a discussion topic through the logic of SCQ, everyone will discuss one (solution) together.

Can also be used for self-reflection, give me my own example:

(s) I realize that as long as I spend too much time in front of my mobile phone in a day, (c) I will be inefficient and my skin will be in poor condition. (q) The mobile phone is a black hole and a time-wasting pit. How can I change it to avoid falling into such a pit? (1) As far as possible, put aside the fragmentary things that need to use the mobile phone, such as brushing Weibo, browsing Taobao, reading little red books, returning to WeChat, watching idle fish, checking mobile phone messages, etc ... This kind of app, which is prone to chain reaction, unconsciously wastes time when you turn on your mobile phone, and then focuses on viewing it for a period of time, such as soaking your feet for an hour at night. At other times, pay attention consciously and remind yourself not to look through it.

The answer (a) in SCQA above is a solution written by my own reflection, and sometimes this "answer" can also be a solution created by my discussion with "others". This "other" can be Baidu, related books, friends and other channels, methods and resources (refer to the learning methods of personnel network books).

With Scheme A, I will list my action plan according to this A, then do it, check and adjust my actions in the process, that is, combine SCQA and PDCA cycle into my practice.

There are many occasions to consciously try SCQA thinking mode. For example, in online and offline activities, in group meetings, a discussion topic and a problem to be solved are brought out; After watching a movie, an article, a variety show, a sharing and a retrospective summary, you can try to express, organize and write in SCQA mode.

I experienced an aerial yoga class in the gym last week. The yoga teacher has this passage:

I always believe that once you know how to think and really understand, you can not only learn yoga well, but also do everything well. You should suddenly understand and think about the matter itself, instead of limiting yourself to something. Starting your body correctly is the beginning of starting your life correctly.

Indeed, many things are interlinked, from the analysis and use of SCQA to the combination with PDCA cycle. When I was consulting, I briefly described the consulting problems through the framework of current situation, expectations, obstacles and coping. I thought of the structure of novels mentioned by teacher Qin Yang in "A Growth Story of PPT Doctrine". The writing framework of achievement events in vocational counseling is very similar, and I also thought of the ideas of writing and expression. ...

SCQA mode, PDCA cycle, RIA post-it notes reading method, FFC, PREP, mandala thinking method, novel story structure, etc. We should consciously and flexibly apply these structured thinking modes, tools and methods to our work and life.

On the basis of "understanding", we should "summarize", then consciously "practice", turn other people's knowledge into our own knowledge, our own knowledge into our own ability, and finally internalize our own martial arts internal force.

Extended reading: