What is the position of the marketing specialist and what is he responsible for?

Marketing specialist is a sales position, responsible for formulating and organizing the implementation of promotional programs such as regular activities and holiday activities, and participating in the planning and implementation of major promotional activities.

Marketing specialist, that is, sales. Marketing specialist is the professional name of salesman, but it is more demanding than salesman and needs more professional knowledge and terminology, which is different from ordinary marketers.

Marketing specialist undertakes the basic and auxiliary work of each marketing department, and needs strong marketing promotion and customer maintenance ability. For example, collect and analyze market information and trends, assist in formulating and completing new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development.

Extended data

Responsibilities of marketing department:

1. Make the annual marketing target plan.

2, establish and improve the marketing information collection, processing, communication and confidentiality system.

3. Investigation on consumers' purchasing psychology and behavior.

4. Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

5. Analysis of advertising strategies and competitive means of competitive brands.

6. Make a sales forecast and put forward the analysis, development direction and planning of the future market.

7. Develop product planning strategy.

8. Set the product price.

9, new product listing planning.

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