What is the psychology of brushing gifts live?

Although in the past, only props such as numbers, flowers and applause were input. But this is real money, hard-earned money.

People who haven't seen the live broadcast may not understand that when you stay in a person's live broadcast for half an hour or more. You will want to brush gifts with the atmosphere in the live broadcast room. This mentality is to find a sense of existence and hope to be recognized and recognized by the anchor.

It can be said that rewarding live broadcast is an impulsive consumption and a stimulating consumption, which is mixed with many routines and scams.

Recently, under the guidance of the Criminal Police Corps of Anhui Provincial Public Security Department and the relevant departments of Chuzhou Public Security Bureau, Tianchang police successfully destroyed a criminal gang that used the webcast platform to commit telecommunication network fraud, arrested the suspect 169 people on the spot, seized 256 mobile phones, 70 crime computers 170 and 75 bank cards involved, and smashed the registered webcast company1/kloc-.

Since the beginning of this year, Tianchang police have continued to promote the "Net Net 2022" special action, taking the initiative to attack the high-incidence areas of telecommunication network fraud crimes, increasing the depth of clues and looking for a powerful opportunity to crack down.

On June 10, the police expanded their investigation and found that since June 1 0, the Zhong Rui Media Company, which was run by the criminal suspect Luo Mou, used the general agent authority of the "Hi Rabbit Live" platform to recruit male employees to impersonate female live broadcasts to find male customers, and defrauded them by inducing them to watch live broadcasts and giving them rewards, amounting to more than 2 million yuan.

The female anchor set a fake PK to trick the victim into recharging and rewarding. Under the guise of falling in love and getting married, she repeatedly asked the victim to recharge the "wishing pool", "golden palace", "marriage proposal" and "love at first sight" are all virtual gifts on the live broadcast platform, and they need to recharge to buy a female live broadcast. After discovering the clues of the case, Tianchang police quickly set up a task force and went to Guiyang, Xiamen, Changsha and other places for investigation and evidence collection four times.

▲ The task force deployed the arrest operation.

▲ Guiyang police strongly assisted

Finally, it was found out that in order to obtain illegal benefits, the criminal suspect Luo Mou and others took the initiative to get in touch with a media technology group company in Xiamen, obtained the general agency right of "Rabbit Live APP" in Guizhou, and registered the "Zhong Rui Media" webcast company in the name of others to develop offline. The lower-level webcast companies then recruit female anchors, operators and other personnel in many places through the network platform. Attracting fans to brush gifts for the anchor by means of live broadcast of beautiful women, pretending to be female anchors and chatting with male operators, fabricating false PK, and "turning positive", thus defrauding money. After that, the live broadcast platform company, the webcast company, the anchor and the operation were divided in proportion, and the victims were all over the country 3 1 provinces and cities, involving more than 30 million yuan.

The "Hi Rabbit Live" platform used by fraud gangs was developed by Xiamen Xingmei Communication Company. Company operators Lin and Zeng still provide anchor platforms, technical support and payment and settlement services for such webcasting companies, knowing that their company's "Hi Rabbit Live" platform uses male employees to pretend to be female anchors and cheat fans through dating and one-night stands. At the same time, the parent company of Xiamen Xingmei Broadcasting Company is a media technology group company in Xiamen, and registered 1 1 webcasting companies in Guiyang, all of which are using Xiamen Xingmei Broadcasting Company's "Hi Rabbit Live" platform for fraud.

Female anchors fabricate false identities, shape characters according to scripts, and defraud victims to recharge their rewards.

After the task force fixed a large amount of criminal evidence, on June 5438+05, Tianchang police dispatched 120 police to Xiamen and Guiyang. With the strong support of the police in the two places, the nets were closed at Guiyang and Xiamen 12 dens at the same time, and the suspects Luo, Lin and others 169 were successfully arrested.

After the trial, the suspects Luo Mou, Mou Lin and others cooperated with a media technology group company in Xiamen (the parent company of Xingmei Communication Company), obtained the general agent authority of "Hi Rabbit Platform" in Guizhou, developed offline in many places in Guiyang, and set up several webcasting platforms such as "Shang Yun Chen Xing Media" and "Xuanmeiyi Media" to commit the crime of webcasting fraud.

At present, the main suspect in the case has been criminally compulsory by Tianchang police, and the case is under further investigation.