Corporate culture of Qingdao Iron and Steel Holding Group Co., Ltd.

In the future, Qinggang will, as always, uphold the values of honesty, dedication and win-win development; Keep in mind the corporate culture spirit of pragmatism, innovation, hard work and dedication, take users as the center, adhere to the business philosophy of market-oriented, win by variety and quality, and pursue outstanding performance. We sincerely welcome friends at home and abroad to invest and cooperate to create the world's great steel industry! ! ! Concept culture is the core part of corporate culture system, and it is a comprehensive, systematic, scientific and standardized design and interpretation of Qinggang cultural concept, which stipulates and guides the design of code of conduct system. The concept and cultural system of Qinggang mainly include:

Core idea

corporate vision

Building modern coastal iron and steel enterprises with outstanding competitive advantages

The competition of modern enterprises is mainly manifested in the competition of core competence and comprehensive advantages. To become a modern iron and steel enterprise with excellent assets, remarkable benefits, excellent technology and beautiful environment, Qinggang needs all Qinggang people to unite sincerely, blaze new trails and strive to cultivate their unique competitive advantages from the following aspects:

Technical advantages Technical advantages play an important role in the competition of iron and steel enterprises. The strategic task of Qinggang's development is not only to innovate the system and adjust the structure, but more importantly, to enhance its technological advantages in a down-to-earth manner, which is determined by the current development trend of China's iron and steel industry and the inevitable requirement of Qinggang's sustainable development. At present, the high value-added products of Qinggang account for 80% of all products, especially welding materials, high-quality wire rods and spring flat steel, which have certain competitive advantages in the market. Qinggang will further strengthen product research and development, adopt new equipment and new technology, improve the technical content of products, cultivate and shape core competitiveness, and build a high-quality steel base.

Talent advantage talent is the first resource of the enterprise and the key to the sustainable development of Qinggang. In the development history of more than 50 years, Qinggang has cultivated a team of employees who can bear hardships, fight and have dedication. Facing the current competitive situation, Qinggang needs to establish strategic human resources planning, and strive to cultivate and bring up a group of excellent compound and export-oriented senior management talents, senior professional and technical talents with high ability to analyze and deal with problems, capital operation and financial management talents, and backbone operation talents with exquisite technology and excellent style.

Brand advantage Brand is a highly concentrated culture, an intangible asset of an enterprise and a symbol of excellent product quality. In the fierce market competition, brand has become a magic weapon for enterprises to win the market. Qinggang has a certain popularity and reputation, which is the basis for shaping brand advantages. However, whether it is the enterprise brand or product brand of Qinggang, there is still a long way to go from well-known brands. It is necessary to intensify research and development, improve the technical content of products, make great efforts to promote corporate brands and product brands, shape the brand of Qinggang in all directions and through multiple channels, and establish the brand advantage of Qinggang.

Cultural advantages Every excellent enterprise has a strong corporate culture. The most important factors for the success of an enterprise lie not only in strict rules and regulations, profit indicators, capital and equipment conditions and market conditions, but also in truly attaching importance to human factors, stimulating people's potential, giving full play to the enthusiasm and creativity of employees, enhancing the cohesion of the enterprise and exerting unlimited creativity. To be stronger and bigger, Qinggang must vigorously promote the construction of corporate culture and strive to create a strong Qinggang culture with distinctive values and personality.

Location Advantage The development trend of China iron and steel industry is to lay out the coast to gain the advantage of resource acquisition. Cyclobalanopsis is located in the coastal city of Qingdao, which has a unique geographical advantage. At the same time, Qingdao Port has been included in the overall planning of Qingdao's "Gulf Development", so it should give full play to its unique geographical advantages to strengthen its competitive advantage in the future development.

Cyclobalanopsis is a big family and a common career stage for Cyclobalanopsis people. Cyclobalanopsis has excellent cultural traditions and lofty career goals and ideal pursuits. This requires all staff to unite their will, forge ahead, promote the sustained, healthy and harmonious development of Qinggang and jointly create a bright future for Qinggang.

Enterprise mission

Win-win cooperation with customers and help employees in the same boat.

Share the interests with shareholders and advance in harmony with society.

Customers are the parents of the enterprise. In order to survive and develop, enterprises must win customers, which requires establishing a customer-centered thinking, striving to provide customers with quality products and services, creating value for customers, and then realizing their own value and mutual benefit and win-win with customers.

Employees are the precious wealth of an enterprise and the foundation of its development. Enterprises should care for, care for, respect and cultivate employees, and form a community of interests and destiny with employees. They should not only let employees develop their talents, but also let employees share the fruits of reform and development and realize the common development of enterprises and employees.

Shareholders are investors in enterprises, and creating returns for shareholders is an inevitable requirement of market economy. Qinggang should adhere to the market concept of being responsible to shareholders and seeking benefits for all shareholders, strive to improve operating performance, innovate management level, share the development achievements of enterprises with shareholders, and jointly promote the sound and rapid development of Qinggang.

Enterprise is the basic economic cell of society, and its social value lies in constantly creating wealth for society and promoting social prosperity and development. It is necessary to combine the interests of enterprises with the interests of the state and the development of enterprises with social development. Qinggang should actively undertake social responsibilities, build a harmonious enterprise and achieve harmonious progress with society while striving to develop enterprises.

Core values

Honesty, career and win-win future

Honesty is the basic moral criterion of modern market economy, and it is also the basic value criterion of Qinggang's operation and development. The Doctrine of the Mean says, "Honesty is the way of heaven, honesty is the way of man". It means that honesty is the basic law between heaven and earth; Pursuing honesty is the fundamental principle of being a man and doing things. "People can't stand without faith", and so can enterprises. To establish a career in good faith means to adhere to good faith management and pursue career development; Take honesty as the foundation of Qinggang's career, as the basic moral standard and value evaluation standard of all management activities of Qinggang, serve customers wholeheartedly, treat employees sincerely, strengthen and expand the iron and steel industry, and establish the image of Qinggang's enterprise with integrity and credibility.

Win-win is the inevitable trend of modern market economy and the basic value orientation of future innovation of Qinggang. This requires Qinggang to establish a cooperative attitude and spirit with stakeholders in the process of business development, and enjoy the development results together, that is, to establish a community of interests and destiny with the country, society, customers, employees, partners and stakeholders to provide a stage for employees to grow and develop; Mutual benefit with customers and win-win future development; Create long-term returns for shareholders; Create wealth for the country and society and make common progress. Win-win future is the value judgment standard that Qinggang must adhere to for a long time in the market economy competition, which embodies the strategic mind and lofty pursuit of Qinggang people.

spirit of enterprise

Pragmatic struggle, innovation and transcendence

In the development process of more than half a century, Cyclobalanopsis people have accumulated valuable spiritual culture: first, the spirit of hard work, hard work and dedication; The second is the spirit of initiative, reform and innovation. This is a magic weapon for Qinggang people to overcome difficulties and tide over difficulties together, and it is also a powerful driving force for the future development of Qinggang.

Adhering to the spirit of pragmatism means deeply understanding the development trend of China's iron and steel industry, earnestly grasping the development opportunities of Qinggang, doing all the work well with a high sense of responsibility, telling the truth, being pragmatic and seeking practical results, and vigorously carrying forward the down-to-earth and hard-working style.

Adhering to the spirit of struggle is the spirit of striving for progress, that is, not bowing in the face of difficulties, striving for perfection in prosperity, overcoming difficulties in adversity, daring to face competition and accepting challenges.

Adhering to the spirit of innovation means innovating ideas, innovative working methods, being a learning employee, comprehensively improving quality and ability, and making extraordinary achievements in ordinary posts.

Adhering to the spirit of transcendence means establishing lofty career goals, cultivating a positive attitude, teamwork, integrating personal goals into enterprise goals, not being satisfied with the status quo, making continuous progress, constantly surpassing and making continuous progress, and promoting self-development and enterprise development.

management philosophy

Management philosophy

Standardization, coordination and efficiency

Standardized management means establishing and perfecting various rules and regulations, clarifying management procedures, establishing management standards and taking effective measures to ensure the healthy and orderly operation of enterprises.

Collaborative management is to emphasize the sense of cooperation and team between the post and the process department, cooperate with each other, support each other, and play the overall synergy.

Efficient management emphasizes the process control and effect evaluation of work execution, which not only improves work efficiency, but also improves enterprise benefits.

In the process of enterprise management, the standardization of system is the foundation, coordination is the guarantee and efficiency is the goal. The three promote each other and jointly ensure the efficiency and benefit of management.

Talent view

Give full play to one's talents.

The formulation and implementation of the strategy must be guaranteed by corresponding human resources, which is one of the key links to realize the strategic objectives. The personal values, skills and abilities of employees are necessary for the successful implementation of the strategy, which involves how to treat employees and how to cultivate them. Every employee of Qinggang is a talent. The development of Qinggang is not only reflected in the improvement of economic benefits, but also in creating conditions for the growth of employees and building a stage. This is the basic requirement of people-oriented. This requires Qinggang not only to design scientific and reasonable jobs for employees, but also to provide opportunities for the growth of employees by finding suitable jobs for talents. At the same time, it is necessary to establish a scientific and effective distribution system to motivate talents, provide various trainings to help employees grow into talents, and improve the overall quality of Qinggang's staff.

After establishing the value orientation of selecting and cultivating talents, it is more important to keep the employees with skills and do their best, which not only promotes the further growth of talents, but also enables them to contribute their talents to the development of Qinggang. To make good use of human resources, first, we should establish a mechanism that is conducive to promoting the optimal allocation, rational flow and full utilization of human resources; The second is to establish a talent use mechanism of fair competition and survival of the fittest, so as to truly achieve "those who can go up, those who are mediocre go down, and those who are flat go"; Third, in terms of distribution policy, we should lean towards positions with high technical content, high knowledge content and heavy responsibility to minimize brain drain; The fourth is to establish a multi-level and multi-channel training and selection mechanism to make outstanding talents stand out.

Marketing concept

Excellent quality and sincere service

Quality, honesty and service are the general requirements of Qingdao Iron and Steel Company's marketing work. At present, the homogenization of products in the steel industry is becoming more and more serious, and marketing needs to win from the comprehensive aspects of image, brand and culture. For the marketing work of Qinggang, product quality is the foundation and honest service is the key.

Excellent quality is to strive to provide customers with the best quality products, provide products needed by the market, attract customers with product quality, and meet customers' needs to the maximum extent. Whether it is the design of products or the technology of product production, we should ensure the quality of products to the maximum extent and establish the excellent quality image of Qinggang products.

Integrity service is to provide customers with all-round and personalized services with the greatest sincerity and highest integrity, improve service quality and service level, establish an image of integrity service and build an integrity service brand. At the same time, we should pay more attention to and care about our customers, provide them with high value-added services and exceed their needs and expectations if possible.

Quality concept

The quality of work determines the quality of products.

Quality is the life of products and the lifeblood of enterprises. Quality is production and management. Therefore, to ensure the quality of products, we need to focus on two key links: production and management. Product quality is directly in the hands of every employee. Only careful production, fine management and Excellence can guarantee the quality of products.

Fine production is to strictly implement various process operation procedures with a highly responsible attitude and meticulous work spirit, concentrate on everything, strive for perfection in every detail, and ensure the work quality of every link in the production process.

Fine management is to break the extensive management mode, establish a fine management mode, implement strict quality management on production materials and products, accurately control the whole production process, effectively manage and organize the production of each process, and achieve the requirement of "zero defects in each process". Fine management requires standardization as the premise, process as the guarantee, data as the standard and information as the means to ensure product quality.

Striving for Excellence is to establish the consciousness of quality products and brand, and on the basis of constantly improving the level of process equipment and technology development, constantly improve their work skills, constantly improve the quality of work, produce high-quality products and build brands.

Safety concept

Keep safety in mind, cherish life, strictly manage and continuously improve.

Safety is the eternal theme of Qinggang's production and operation.

First of all, it is necessary to firmly establish the safety awareness of all staff and clarify the objectives and direction of safety management. Safety is the life of an enterprise, the happiness of a family and the attitude of cherishing life. Doing a good job in safety production is the basic requirement for the survival and development of enterprises, and it is also a major event related to the safety of workers' lives and property and the development and stability of enterprises. We must adhere to the policy of "safety first, prevention first", do everything possible to eliminate, contain and eliminate all kinds of unsafe phenomena, adhere to safe production, and make the safety alarm ring.

Secondly, it is necessary to strengthen the safety responsibility of all staff and improve the overall safety management level through strict management and continuous improvement. Behind the safety accidents, although the reasons are different, most of them are not serious, strict, meticulous and meticulous. Safety work should be strict at all times. First, we must work hard on "strictness", not only to formulate strict systems, but also to implement strict systems, and to be strict in assessment and supervision; Second, we should pay attention to the implementation of "details", find gaps, find problems, determine measures, grasp rectification, and ask for details step by step to make safety management develop healthily. Behavior culture is a dynamic display of concept culture. By standardizing and unifying organizational behavior and employee behavior, the value concept advocated by enterprises can be implemented in enterprise management activities. The behavioral culture system mainly includes the common code of conduct for employees and the code of conduct for managers.

Common code of conduct for employees

The Common Code of Conduct for Employees is a code of conduct that all employees of Qinggang abide by.

To the enterprise: Love the enterprise as home.

Treat customers with love.

Right to work: dedication and diligence

To colleagues: solidarity and mutual assistance

To society: respect morality and abide by the law.

To the enterprise: Love the enterprise as home.

First of all, we should abide by the rules and regulations of Qinggang, at the same time, we should actively contribute our own intelligence, actively make suggestions for the enterprise, consciously supervise the behavior of ourselves and others, reflect the sense of ownership, regard the enterprise as our home, and grow together with Qinggang. Not afraid of suffering, not afraid of paying, regardless of fame and fortune.

Treat customers with love.

Treat customers like their own relatives, sincerely think about customers, establish an inseparable family relationship with customers, become a community of interests, and achieve a win-win situation. No trouble, no impatience, no difficulties

Right to work: dedication and diligence

We should be serious and responsible for our work, love our posts, study hard, constantly improve ourselves, improve our quality, strive for perfection, and strive to make contributions in our posts. No slack, no mediocrity, no complaints.

To colleagues: solidarity and mutual assistance

We should establish a sense of teamwork, strengthen communication and cooperation, treat each other with humility, trust each other, feel the same way and make progress together; In life, we should also care for each other, help each other and build deep feelings like family members. Don't ignore others, don't be selfish, and don't make rumors.

To society: respect morality and abide by the law.

Consciously abide by national laws and social ethics, consciously practice the socialist concept of honor and disgrace of "eight honors and eight disgraces", and devote love to be a moral person and a person who is beneficial to society. Do not violate the law and discipline, do not forget the righteousness, and do not waste the public for private purposes.

Manager's code of conduct

The Code of Conduct for Managers is a common code of conduct for employees in management positions in Qinggang.

Pay attention to the overall situation and take responsibility.

Pay attention to self-discipline, fairness and integrity.

Pay attention to cooperation, unity and efficiency

Pay attention to implementation and put it in place

Pay attention to study and improve quality.

Pay attention to innovation and be the first.

Consciously safeguard the overall interests of the enterprise, proceed from the overall situation, earnestly perform their duties, and be brave in taking responsibility. Careless, perfunctory, and evasive.

Pay attention to self-discipline, fairness and integrity.

Be strict with yourself, be fair and upright, be honest and upright. No corruption, no favoritism.

Pay attention to cooperation, unity and efficiency

Strengthen team consciousness, communicate and cooperate closely, attach importance to the division of labor and cooperation between posts and departments, and complete all work efficiently. Not self-centered, not centered on the interests of departments and units.

Pay attention to implementation and put it in place.

Improve execution ability, improve management performance through target decomposition and detailed implementation measures, and complete various tasks on time with good quality and quantity. No excuses, no avoidance of contradictions.

Pay attention to study and improve quality.

Strengthen study, improve comprehensive quality and professional skills, and improve the ability to analyze and solve problems. If you are not complacent, you will muddle along.

Pay attention to innovation and be the first.

Innovation and change, bold development, courage to try and constantly surpass. Don't stand still, don't stick to the rules.