What is the marketing secret of Starbucks?

First, accurate market positioning and product positioning.

Before entering a country's market, Starbucks will collect and sort out a lot of information, and make necessary understanding and analysis on the local market situation, consumer preferences, national cultural traditions and cultural customs, so as to accurately locate the local market and products.

Second, the unique experiential marketing method.

First, a high-quality coffee experience. Coffee is the main product of Starbucks, and also the representative product of customers' consumption, which is the main content of customers' experience in Starbucks. Therefore, Starbucks' control of product quality is almost harsh.

Third, cultivate potential consumers with free coffee.

Starbucks likes to recruit college students as part-time partners, and each partner has a free coffee coupon of 10 every month after working for a certain period of time. Many people will give them to their classmates and friends. A large number of free coupons actually flow to students who have not developed the habit of drinking coffee or are developing the habit of drinking coffee.

Fourth, the small mind on the door handle.

In the recommendation of new products, Starbucks began to design from the moment customers entered the door.

On the door glass, you can often see the latest product introduction of Starbucks, and the advertising position is also in the easiest place to see, which makes you unconsciously attracted. Even the entry handle is actually carefully crafted to guide you into the store for consumption.