Group development of Zhuangsheng Group

Since June 1990, the entrepreneurial project named "Zhuangsheng" was launched, 8,000 employees who participated in it have faced the development of the enterprise and shared the wonderful moments of the past. ...

Zhuang sheng co., ltd. was established

1990 65438+ 10 month, Hong Kong. The first enterprise of Zhuangsheng Group-Zhuangsheng Co., Ltd. was established.

Zhuangsheng Co., Ltd. is an enterprise engaged in international trade. Use Hong Kong as a bridge between Chinese mainland and overseas markets as a free port to organize the export of domestic production materials to Southeast Asia, Europe and the United States.

Beijing Zhuangsheng Real Estate Development Co., Ltd. was established.

During the period of 1992, the Beijing investment delegation to Hong Kong took Xuanwumen old city reconstruction project as the key promotion project. Due to the backward municipal foundation and high construction cost in Xuanwu District, it was difficult to find a developer for the project.

We have seen the potential development opportunities of Xuanwu Gate, and we also understand the great difficulties we have to face in operating this project. We firmly believe that as long as we operate properly, we will eventually enjoy the good benefits brought by the development of this project.

1992165438+1October, we registered Beijing Zhuangsheng Real Estate Development Co., Ltd. in Beijing according to the legal norms of real estate development in Chinese mainland. At that time, the project was one of the earliest foreign joint venture real estate development companies in Beijing. As a 25-hectare project development company of Zhuangsheng Group on the east side of Xuanwumenwai Street, Beijing Zhuangsheng Real Estate Development Co., Ltd. has since become the flagship enterprise of Zhuangsheng Group in Chinese mainland.

We named the project on the east side of Xuanwumenwai Street as "Zhuangsheng City", including "Zhuangsheng Square" and "Zhuangsheng Phase II Residential Area". Since the completion of the planning, the project has been the most perfect and highest-grade old city reconstruction project in Beijing.

Demolition of Zhuangsheng Square

Zhuangsheng Square project covers an area of 37,000 square meters, and the demolition involves 1.600 households and 62 units. The process of demolition of Zhuangsheng Plaza is the process of learning to engage in real estate development in Chinese mainland. We have accumulated a lot of experience in the demolition of old cities.

From1June 1993 to1June 1993, the hardships that lasted for half a year became the most unforgettable part in the whole development process of Zhuangshengcheng project.

Sponsor the hong kong new year fireworks display

The annual Lunar New Year fireworks display is the biggest Spring Festival celebration in Hong Kong. It has always been sponsored by large local enterprises and assisted by the Hong Kong government, which has a great influence on Hong Kong people.

1995 With the support and coordination of Hong Kong Group, a fireworks display with the theme of "Zhuangsheng Fireworks Welcome the Spring Festival and Celebrate Peace with Family" cost120,000 Hong Kong dollars, breaking the geographical boundaries for the first time. Sponsored by Beijing Zhuangsheng Real Estate Development Co., Ltd., a company registered in the mainland, the fireworks show was broadcast to the whole country through Hong Kong ATV, CCTV and Beijing TV.

The north building and main building of Zhuangsheng Plaza are sold at the top.

Zhuangsheng Square is large in scale and complex in structure. 2 1 main building and 16 north building are intelligent Grade A office buildings, and 18 south building is a five-star hotel. Skirt building 1-6 floors, basement level, super-large shopping mall. The total construction area is 370,000 square meters.

1996 65438+ north building1capped on October 30th. The main building is capped. The majestic figure of Zhuangsheng Square rises from the ruins of dilapidated buildings.

We organized trade fairs in Hong Kong and Zhuangsheng Square in Singapore. As the first enterprise to invest in real estate in Beijing, our Grade A office building caused a sensation in the local area. Our promotion strategy is very successful. After three days of trade fair, the first batch of office buildings sold out, with sales of nearly $60 million. This is the market's recognition of us and the affirmation of Xuanwai Street's positioning as a new commercial center in Beijing!

Beijing Zhuangsheng sogou Shopping Mall opens.

According to the spirit of building a number of commercial centers in Beijing's overall urban construction plan, especially in Cheng Nan, where urban construction is relatively backward and commercial facilities are seriously inadequate, there are no shopping malls over 10,000 meters. The competent department of Beijing Municipal Government approved the layout of a large shopping mall with a building area of10.2 million square meters in Zhuangsheng Square to meet the needs of adjusting the commercial layout of Beijing and changing the backward appearance of Cheng Nan.

The building area of the mall built at that time was 84,000 square meters. We have studied the pilot experience of Sino-foreign joint venture retail commercial enterprises, and believe that it is feasible to introduce advanced foreign commercial enterprise management. We contacted sogou, one of the top ten department store management groups in the world with a history of 170 years, on the cooperation intention. 1997, approved by the government, reorganized Beijing Wanbaoquan Commercial Office, signed a contract with sogou Co., Ltd. of Japan to use the group trademark, and hired sogou Group of Japan as a shopping mall management consultant. On June 24th, 1998, Zhuangsheng sogou Beijing Store was grandly opened.

From then on, we entered the department store retail industry, and a few years later, we became the best-performing enterprise in this industry. Wuhan Zhuangsheng sogou Shopping Mall opens.

In June, 2000, the preparations for Wuhan Zhuangsheng sogou Shopping Mall started, and on February 24th, 2000, Wuhan Zhuangsheng sogou Shopping Mall officially opened. As an exploration of expanding the retail business outside Beijing, the opening of Wuhan Zhuangsheng sogou Shopping Mall indicates that the retail industry will become a key industry for our development.

The second phase of the "Zhuangshengcheng" project started.

Based on the excellent performance of Beijing Zhuangsheng Real Estate Development Co., Ltd. and its subordinate enterprises, and the optimistic prospect of the "Zhuangsheng City" project, China Guangfa Bank Beijing Branch decided to provide a credit line of 654.38+06 billion yuan for the second phase reconstruction project of Zhuangsheng, and the cooperation between banks and enterprises will promote the reconstruction of the old city of Beijing. The breakthrough of capital bottleneck has accelerated the process of "Zhuangshengcheng" project.

2001August 65438+6, Guangdong Development Bank and Beijing Zhuangsheng Real Estate Development Co., Ltd. held the "Signing of Credit Agreement for Bank-Enterprise Cooperation and Launching Ceremony of Zhuangsheng Phase II Dangerous House Reconstruction Project" in the Great Hall of the People. 200165438+February, the demolition and construction of Zhuangsheng Phase II began, and the magnificent "Zhuangsheng City" began to show its complete outline.

The Fourth Anniversary Celebration of Beijing Zhuangsheng sogou Shopping Mall

June 24th, 2002 is the fourth anniversary celebration of Beijing Zhuangsheng sogou Shopping Mall. On that day, the total sales amount of shopping malls reached 43.6 million, which set a new record of 36 million in single store sales of department stores on June 24, 2006.

It only took us four years to develop from an inexperienced novice to a national sales champion. Our learning speed and operating efficiency are concentrated in this process. In 2003, Beijing Zhuangsheng sogou Shopping Mall achieved retail sales of 1, 4 1 100 million yuan and became the leading department store enterprise in Beijing and China.

We look at the urban reconstruction planning of Xuanwu District with a brand-new concept, and set the overall development idea of the whole "Zhuangshengcheng" project by thoroughly transforming the image of Xuanwu Gate.

We don't want short-term benefits, first improve the roads and municipal facilities in Xuanwu Gate, then build Zhuangsheng Square to change the bad impression of Xuanwu Gate, and finally develop residential projects.

On June 5438+ 10, 2002, Zhuangsheng Phase II East District Residential Project began to be sold.

The second phase of Zhuangsheng project is a pure residential community, divided into east and west areas, with a total construction area of 670,000 square meters. The west area is adjacent to Zhuangsheng Square, and the south side of the east area is connected with the famous Liulichang Cultural Street and Heping Gate. The community consists of 67 high-rise residential buildings with beautiful appearance, unique design style and luxurious decoration. The well-designed gardens, fully functional sports facilities and simple and practical apartment in the community provide the owners with a leisurely and comfortable quality life.

Since the opening of the project, it has received positive response from customers because of its ideal geographical location and excellent planning and design. By February, 2004, the sales rate of this project exceeded 95%, achieving sales of 654.38+200 million yuan.

Shanghai Songjiang New Town Transportation Hub Project started.

As an important strategic deployment of China's reform and opening up, Shanghai has increasingly become a hot spot for China and overseas investment because of its important radiation effect on the Yangtze River basin. Songjiang lies in the southwest of Shanghai. As the focus of Shanghai's Tenth Five-Year Plan, Songjiang will complete the construction of nearly 360,000 square kilometers by 2005.

Zhuangsheng Group started the transportation hub area of Songjiang New Town in Shanghai in early 2003. The project consists of an urban railway transportation hub with a total area of 470,000 square meters, the largest shopping center in South China and a residential community with an area of 38 hectares.

Through this project, Shanghai will become another key city for Zhuangsheng Group's real estate development and retail expansion.

Acquisition of "Dexin Holdings"

We have been planning a backdoor listing since 2003. After investigation, we decided to acquire the Hong Kong listed company "Dexin Holdings" (0758). In September 2003, the acquisition of the company was completed.

"Dexin Holdings" is not only an ideal shell company, but also owns 49% shares in Wuhan Plaza, which provides more space for our retail business portfolio. June 5438+February 2003, "Dexin Holdings" was officially renamed as "Zhuangsheng Department Store Group". We will set up a unified Zhuangsheng department store enterprise based on "Zhuangsheng Department Store Group".

International financial center project started.

Beijing International Financial Center is an old city reconstruction project located on the west side of Xuanwumen Street in Beijing. The project covers an area of 33.3 hectares, including shopping malls, international convention and exhibition centers, Grade A office buildings, five-star hotels and serviced apartments, with a total construction area of 6.5438+0.6 million square meters.

The project started in February 2003. After the completion of the project, it will complement Beijing Zhuangsheng Square and completely change the face of Xuanwumenwai Street.

Beijing Seoul Trade Pavilion project started.

At the end of 2003, Zhuangsheng Group and Seoul Industrial Promotion Consortium of South Korea reached a full understanding on the establishment and operation of "Beijing Seoul Trade Pavilion" in Beijing Zhuangsheng Plaza, and formed the following implementation plan:

Zhuangsheng Group provided its 10000 square meter commercial property located on the 7th and 8th floors of the central office building of Beijing Zhuangsheng Plaza to the Seoul Industry Promotion Consortium as the "Beijing Seoul Trade Pavilion", and the consortium chose local small and medium-sized enterprises in Seoul to settle in. "Beijing Seoul Trade Pavilion" will provide a comprehensive business place with complete software and hardware functions, including business office, international exhibition, product consignment, bonded warehousing, import and export trade, investment negotiation and so on. In view of the actual needs of Korean enterprises, we provide high-quality professional services in property management, information collection, policy consultation, legal services, personnel support and advertising.

"Beijing Seoul Trade Pavilion" will become a multi-functional and all-round platform for Korean SMEs to enter China for development. At the same time, through this platform, small and medium-sized enterprises in China can directly conduct investment and trade cooperation with Korean enterprises without going abroad. The interactive nature of this platform will make it an effective institution and a permanent mechanism for developing economic and cultural exchanges between Beijing and Seoul, China and South Korea.

In February 2004, the "Beijing Seoul Trade Pavilion" project was supported by the Beijing Municipal Government and the hancheng city Municipal Government, and it is planned to be put into operation in June 2004.