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I don't know since when, more and more people believe that in this desperate era, once you become the bottom, there is almost no possibility of turning over. I really don't know how to start, so I have to "bring it" and forget to forgive.

In order to awaken the American dream, American billionaire Glenn Stearnes was invited to participate in the real entrepreneurial documentary The Invisible Rich. He was alone, with 100 dollars, driving a pickup truck and starting a 90-day million-dollar entrepreneurial journey in a strange city with no connections at all. Personally, this is not only an inspirational film, but also an entrepreneurial teaching film.

The film can be found in the pipeline, with a total of 8 episodes, about 6 hours, and I watched it almost at one go. Watch and record Glenn's narrative and his own feelings. I recorded a few pages unconsciously, and now I have sorted out 50 articles and shared them as follows:

1. First solve the basic livelihood, and then concentrate on starting a business; (Glen only has 100 dollars. First, he checked the cost of food, accommodation and transportation for 90 days, which is about $3,300, so the first stage goal is to earn this survival money. )

2. Business tip: Find the buyer first. The only difference between goods and waste products is whether there are buyers;

3. There is no distinction between high and low work, and your own labor should be worthy of the buyer's payment value;

4. Consumers have herd mentality. As long as two people in a group start buying your goods, they will definitely sell them in this group;

5. Learn to figure out the psychology of customers and learn to observe what customers want most;

6. The negotiation strategy is ultimately to satisfy the other party;

7. Two important prerequisites for starting a business: commodities with market demand and a good team;

8. Entrepreneurship training center (similar to domestic entrepreneur guidance center or small business incubation base, etc.). You can get free advice and guidance, even a simple office space;

9. Communicate, collide, discover and inspire other entrepreneurs (the circle is very important);

10. It is necessary to analyze the local industry situation (focusing on the overall situation first);

1 1. The most important thing to start a business is people;

12. The most basic principle of doing business: buy low and sell high;

13. break down the big goals into reasonable small goals (Glenn's million-dollar enterprise plan: earn $3,300 first to ensure basic living; Then earn $65,438+0,000 by selling used cars as the down payment of real estate investment; Third, earn $40,000 through real estate as the start-up funds for the ribs festival and the pawn barbecue shop; Finally, through pawn barbecue, beer, and peripheral online sales, millions of entrepreneurial successes will be achieved. )

14. Look for areas with low competition resistance, and at the same time turn enemies into friends (cooperate with local breweries) to find opportunities for win-win cooperation;

15. Be good at using all free resources;

16. Negotiation is the most basic skill of a businessman (Glenn is an excellent negotiator);

17. Entrepreneurship requires hard work, and the team needs diligent and vicious people, which is one of the criteria for employing people;

18. Look for people with dreams, activate them with dreams, and draw dreams. These people care more about the future. Therefore, the blueprint drawn by entrepreneurs has a market (whether it is Glenn or Ma Yun);

19. The used car and real estate market are worthy of attention;

20. Entrepreneurs should always be ready to deal with unexpected problems, even disasters;

2 1. Make good use of the rules of finance and banking (this is a weak skill of ordinary people, who like money, but don't know where the most money is);

22. Be sure to find experts from all walks of life and listen to their suggestions (Glenn's greatest contribution during the ribs festival was to wash dishes and light gas stoves, just kidding, and of course, to coordinate the movements of ingredients with home runs);

23. It is never too late to start a business;

24. Do a good job in market research and conduct as comprehensive a research as possible;

25. Dream of having a suitable spokesperson or name, just like a Reservoir Dogs BBQ.

26. An entrepreneur should be an orator, who can ignite a group of followers with his enthusiasm for starting a business and his vision for the future (are you listening? );

27. Be sure to gather people with dreams to join the team, not just for a living;

28. The team should have a clear common goal and let the team members understand and agree;

29. To have crowdfunding thinking, online and online resources play a great role in critical times (checking living expenses, second-hand market demand, finding designers, real estate market, barbecue sauce, personnel recruitment, etc.). ).

30. The team should divide the work in a timely and reasonable way, that is, it should be set according to the individual's ability field, not the standard. In the whole process, the goals and time limits set by Glenn are extremely challenging and even inhuman, so that the risk of team members quitting occurs many times;

3 1. Good at motivating team members or subordinates;

32. Don't check too many tasks that have been assigned to subordinates, so that they feel that they have full autonomy, and leadership is only a resource that they can mobilize;

33. Always observe and discover talents, or discover people's talents and potential. Excellent people can set it for everyone (such as the receptionist in the front yard of the ribs festival, which was found when recruiting chefs)

34. Communicate effectively, simply and directly, and strive for 5 minutes to impress the other party or attract the attention of the other party (for example, when the cooperation with the biggest brewer failed for the first time, Glenn and Matt began to reflect. Finally, they broke down a set of cooperation plans into two simple unrelated sub-plans: selling beer on behalf of the pawn and brewing beer on behalf of the pawn;

35. Don't be afraid to refuse. Rejection is just the beginning of the conversation.

36. Be sure to find someone smarter than you to join the team (here more means that in a certain field, entrepreneurs may sometimes just have excellent business models, but the goods and operations are not necessarily good, but these are also very important);

37. It is necessary to fully motivate each member, or it is more appropriate to use incentives, so that everyone can spontaneously come up with their own energy (there are positive and negative incentives, praise and criticism, and there are two basic principles for application: more praise and less criticism, and public praise and separate criticism);

38. Team leaders should be able to stay out of it, so as to find risks in time and adjust remedies in time;

39. Shopping malls, like battlefields, are places that "eat people". To make the team aware of this problem, the slow team needs to wake them up in time;

40. Accept setbacks and members' mistakes frankly, don't dampen their confidence, and make timely adjustments and remedies (as General Robert Kaslen said, mistakes are opportunities for learning, so you should allow your subordinates to make mistakes and take precautions against risks);

4 1. The team must use "good people", people who are kind, helpful, selfless, enthusiastic and have dreams (Glenn mentioned good people many times, they have nothing, but they are willing to trust me and help me);

42. The team formed a cooperative atmosphere, helped each other consciously and spontaneously, and formed a joint force;

43. Be fully prepared and inspected before the action, just like the pilot's manual (the rib joint is more fully exposed in four days);

44. Stay calm under pressure, first control your emotions and focus on solving problems (you must be calm when major events occur);

45. Pay attention to cash flow management. In fact, the whole process can be connected with cash flow as the main line (to do a good job of cash flow and profit);

46. Know the strategic choice and the difference between a battle and a war (selling cars, selling houses and talking about renting in the scene);

47. Firmly choose the team that trusts you;

48. Cost control, careful planning, and making the best use of everything (starting a business sometimes takes a penny from us);

49. Don't give up easily. Only by enduring more pain than your competitors can you win.

50. Always observe team members, explore their potential, give them appropriate opportunities and give full play to their talents.