Wang Yingmei's experience sharing

This paper mainly studies the role of capital market in enterprise development. First, listing can establish a strong financing platform for enterprise development. As a financing channel for private enterprises, there are basically no other channels except banks. However, bank financing needs mortgage or guarantee, and the approval procedures are very complicated, mostly short-term loans within one year, and sometimes affected by the adjustment of national macro policies. Therefore, it is difficult for enterprises to make long-term investment, which seriously affects the development process of enterprises. However, if we can raise funds through listing, we can provide long-term, interest-free and special development funds for enterprises, and the amount is huge, which can exceed four to five times of the net assets of enterprises at the highest. In this way, our private enterprises can let go of their hands and feet and pay more attention to the investment in high-growth and high value-added projects in the future.

Pay attention to the role of capital market in enterprise development.

Second, listing can regulate the operation of enterprises, especially private enterprises. In private enterprises, it is usually the boss who decides everything, that is, it is centralized. When the scale of the enterprise is small, this mode is very beneficial to the decision-making of the enterprise, and it is also very convenient for the quick and effective execution of the command. However, with the growth of enterprises, this method can no longer adapt to the development of enterprises, because it lacks effective institutional guarantee and reasonable external supervision.

As a listed company, it must abide by the norms and codes of conduct of listed companies. By introducing external professional independent directors, enterprises can better make correct decisions. More importantly, as a listed company with a large number of public shareholders, with the multi-directional supervision of public investors, media, exchanges and securities regulatory agencies, it will inevitably urge enterprises to work hard in management to meet and exceed the requirements of all parties, thus objectively ensuring the healthy growth of enterprises and reducing the occurrence of mistakes.

Third, listing can help enterprises establish brand and influence, and it is also a symbol of enterprise strength. As a listed company, hundreds of millions of investors will pay attention to every move of the enterprise, and excellent companies will invisibly establish a glorious image of the enterprise among investors and promote the sales of enterprise products. Up to now, there are more than 65,438+0,800 listed companies in Shanghai and Shenzhen stock markets. In other words, companies that can go public must be the best among China 1 10 million enterprises.

Fourth, listing can introduce the best talents for the development of our private enterprises. Through the platform of equity incentive of listed companies, we can not only attract high-quality talents, but more importantly, we can give them a "golden handcuffs" to retain these talents and ensure the long-term growth of enterprises.

Finally, listing can maximize the wealth of shareholders. In the past ten years, most of the rich people in Forbes magazine and Hurun Report have doubled their wealth in a short time because of the listing of their companies, becoming super-rich people in China.

"sonorous rose" in the chemical kingdom

Among women entrepreneurs in Zhejiang, Wang Yingmei is praised by everyone for being good at creating miracles.

Under her leadership, Zhejiang Yongtai Chemical Co., Ltd. has developed into a small company with 700 employees, total assets of 10 yuan, assets less than 10 yuan, sales of 5 million yuan, and profits and taxes of 600,000 yuan.

While the enterprise is becoming bigger and stronger, Wang Yingmei has never forgotten social welfare undertakings and helped the poor. In recent years, she has been paying her love for Project Hope. He has won many titles such as "March 8th Red Flag Bearer" in Taizhou, Top Ten Meritorious Entrepreneurs in Linhai and Top Ten Entrepreneurial Female Stars in Linhai.

Innovation brings endless vitality. Before 2003, Yongtai was engaged in the production of dye intermediates. At that time, the products brought them great profits, but the pollution and emissions were relatively large, and the development prospects were not great.

Innovation brings endless vitality.

Wang Yingmei is keenly aware that only through independent research and development can some pharmaceutical intermediates be made into raw materials and electronic and chemical products for sale, can he devote himself to the production of high value-added intermediates such as medicines, pesticides and liquid crystals, improve the added value of products, greatly broaden the sales channels and gain more customers.

She implemented a series of changes with great courage and foresight, and invested a lot of money in new product research and development. Since 2005, Yongtai has invested more than 50 million yuan in scientific research, and the annual investment in science and technology has remained above 5% of the annual output value.

During this period, Yongtai always insisted on independent innovation, and the internal technology research and development center played an active role in new product development and process optimization and improvement.

Wang Yingmei attaches great importance to the cultivation of innovative talents. She is good at finding talents with innovative potential, carefully cultivating them and constantly recruiting independent and creative scientific and technological personnel to enrich the scientific research team. An echelon of innovative talents soon formed. At present, the company's R&D personnel have accounted for 18.75% of the total number of employees. This is an amazing number!

In order to improve the output efficiency of R&D investment and adapt to the rapidly changing market, Wang Yingmei has strengthened its cooperation with various scientific research institutions. With the help of flexible and effective forms of cooperation, she introduced external intellectual resources. She often said, "Don't ask me for everything, ask me for everything." In 2003, the company cooperated with Zhejiang University of Technology to establish "Yongtai Pharmaceutical and Chemical Research and Development Center of Zhejiang University of Technology"; In 2005, a "joint laboratory" was established with Zhejiang University; In 2007, the company established "Zhejiang Yongtai Science and Technology Electronic Materials Research Center" in Zhongguancun Biotechnology Park in Beijing, specializing in the in-depth research and development of liquid crystal materials.

Innovation has injected vitality into Yongtai. Wang Yingmei was in high spirits.

First-class management level makes first-class enterprises. If an enterprise wants to expand its scale and connect with large enterprises, it must have first-class management level and management mode. In 2004, under the leadership of Wang Yingmei, the company introduced the advanced "enterprise resource planning management system" to transform the original production system, so that every link of product production can be monitored in real time; At the end of 2005, the company invested heavily in introducing the advanced ERP system in Taiwan Province Province, which realized the dynamic control of the whole production process.

First-class management level makes first-class enterprises.

At the same time, since the establishment of the company, Wang Yingmei has been advocating "innovative sales", which must not be limited to traditional sales methods. Therefore, the company has created a unique sales model of "network+exhibition" by taking advantage of the low cost of the network and the internationalization of the exhibition, effectively controlling the sales cost, improving the company's international reputation, cultivating a stable customer base and ensuring the sustained and steady growth of the company's sales revenue.

"Enterprises are not only the center of operating profits, but also social enterprises. They must protect the environment before pursuing profits. " Because of this, Wang Yingmei not only established the quality control process and the quality responsible person system since its establishment, but also emphasized that the chairman is the first responsible person of the company's quality, passed the international quality system certification and EHS management system, and strengthened the self-control and self-improvement ability of the enterprise's quality. In addition, the company advocated environmental protection and energy saving from the beginning. The company has invested tens of millions of yuan in technical transformation and environmental protection equipment, which has increased the cost and reduced the profit, but it can protect the environment and reduce the investment in environmental protection equipment.

200 1, Yongtai passed ISO900 1 quality management system certification; In 2005, Yongtai passed the ISO 14000 environmental management system certification.

Getting rich does not forget to repay the society. On February 22, 2009, 12, Shenzhen Stock Exchange ushered in another exciting moment, and Yongtai Technology Co., Ltd. was officially listed and traded.

Getting rich does not forget to repay the society.

At the listing ceremony, Wang Yingmei said excitedly: "Yongtai Technology successfully landed in the capital market, which is the greatest recognition and praise for Yongtai people's unremitting pursuit of dreams."

At present, the company has become one of the manufacturers of benzene series fluorine fine chemicals with the most complete product chain and the largest production capacity in the industry, and its products are widely used in the fields of medicine, pesticides, liquid crystal materials and other fields at the forefront of technological innovation.

While the enterprise is becoming bigger and stronger, Wang Yingmei has never forgotten social welfare undertakings and helped the poor. In recent years, she has been paying her love for Project Hope. It is understood that as early as 2007, Wang Yingmei set up a fund of 6,543,800 yuan in the Municipal Charity Federation, and allocated 60,000 yuan of interest every year to help poor orphans. At present, the fund has distributed a total of 6.5438+0.8 million yuan in aid, helping 654.38+0. 10 orphans.

"Life is limited, career is infinite, and the greatest happiness in life is to devote infinite love to society with limited financial resources, do something that should be done for my hometown, and do my bit." Wang Yingmei said that she knew the truth that "water is active and trees have roots". The development of enterprises can not be separated from the support of the government and the concern of the society. The wealth of enterprises comes from society and should also be given back to society.