Social investigation report on the development prospect of Chongqing hotel industry

Xiao Renqi, director of the Central Plains Real Estate Secondary Market Business Center, believes that Chongqing, as the only municipality directly under the Central Government in Southwest China, has good economic development and frequent business activities, and various large-scale exhibitions are often held here. Its regional role is gradually enhanced, international funds are pouring in, industries are constantly upgrading, and the market potential of the hotel industry is huge. He believes that for some large-scale development enterprises, long-term residential development, investment and recovery of funds will take a long time, and urban land resources are becoming increasingly scarce. After accumulating the original capital, developers have the impulse of diversification. In order to achieve a new growth point of more stable and sustainable development, they began to develop their investment targets to holding properties. The development of high-grade star-rated hotels by real estate development enterprises can not only show the brand and strength of enterprises, but also play a good role in solving financing problems. Judging from the development of hotel industry in China, the development of hotels around the country is in the ascendant, while the hotel industry in Chongqing is still in the development stage, expecting more people with vision and courage to set foot in it. Hotel real estate industry has entered the stage of brand competition. In 2008, Chongqing's economy entered a new round of high-speed growth, more domestic and foreign enterprises and investments entered Chongqing, and the pace of urbanization was further accelerated. These advantages provide an opportunity for the rapid development of Chongqing hotel industry. Judging from the city scale, city image and business travel demand of Chongqing, there are still obvious deficiencies in the quantity and quality of high-end hotels in Chongqing. Because of this, Intercontinental Hotels, the world's largest hotel group, joined hands with Changan Real Estate to take over the four-star Holiday Inn Changdu. "We manage hotels in Shanghai, and it may take 15 to 20 years to recover the investment of the whole hotel, but it is different in Chongqing, and the time to recover the cost will be much shorter." A principal person in charge of Intercontinental Group said in an interview with this reporter that the current situation in Chongqing is that the real estate cost and economic operation determine the "great potential" of Chongqing hotel industry. In fact, the favorable information revealed by the market has been closely watched by various capitals. Brand real estate development enterprises have fully entered the hotel real estate industry, and the hotel real estate industry has also entered the stage of brand competition. The hotel jointly developed by Accor Group and Ji Shen Group opened in August 2007, Days Hotel also opened recently, and Xiexin Feng Dan Egret Hotel, a world-class hardcover private property hotel, also opened recently. Xiexin Group took this opportunity to combine hotels with real estate to launch Xiexin Feng Dan Egret, the first super five-star private hotel complex in Chongqing, covering four high-end formats: five-star full suite hotel, private property hotel, Grade A office building and fashionable MALL. Professional property management companies provide distinguished hotel-style butler service and enjoy the perfect supporting facilities of star-rated hotels. Hotel real estate, as a new industrial model with a high combination of hotel industry and real estate industry, has attracted the attention of buyers and investors since its appearance. Hotels improve their service quality with the help of perfect real estate projects and commercial facilities. With the help of the hotel's good product image, real estate can improve the quality and grade of other properties. This complementary operation mode makes hotel real estate the latest small apartment purchase option in Chongqing.

Just when more and more Chongqing hotels want to make great efforts, the grass-roots management talents of local hotels are in a hurry. According to statistics from the Training Center of Tourism Bureau, there will be a shortage of nearly 1,000 hotel directors in Chongqing in the next two years, accounting for 1/3 of its demand. According to Director Du of the Training Center of the Municipal Tourism Bureau, there are nearly 30,000 hotel employees in Chongqing, including less than 2,000 grassroots supervisors. "According to the current development speed, the gap of grassroots supervisors will reach 1 10,000 in the next two years." Especially the floor supervisor, assistant manager of the lobby, laundry supervisor and other grass-roots supervisors are scarce. According to a person from the Municipal Tourism Bureau, the rapid expansion of the hotel has led to a large number of grassroots supervisors in the hotel. According to statistics, before 1997, there were only 17 star-rated hotels in Chongqing, including only one five-star hotel. Now, the total number of star-rated hotels in Chongqing has reached 15 1 home, including four-star and five-star hotels 1 1 home. The rapid expansion of the hotel industry in Chongqing has greatly increased the demand for grass-roots supervisors: 1997, and one or two hundred grass-roots supervisors are enough. Now and in the future, the demand has exceeded 1000. The lack of hotel management talents leads to frequent talent flow. According to hotel management consulting companies such as New Oriental and Swan, it is not unusual for grass-roots supervisors to change jobs three to five times a year. The shortage of grassroots supervisors in Chongqing hotel industry is mainly caused by the lagging concept of hotel owners. According to Director Du's analysis, hotels with less than three stars (including Samsung) in Chongqing account for 85% of the total number of hotels, but two-thirds of them would rather spend millions of yuan on hardware facilities than tens of thousands of yuan on personnel training. This situation is particularly prominent in star-rated hotels in districts and counties. It is said that at present, the grass-roots supervisors of most hotels are almost all apprentices, and this gap in vocational training has prevented more people from becoming talents. It is reported that by the end of this year 10, the gap in Chongqing hotel vocational training is expected to be filled. Chongqing Tourism Industry Vocational Appraisal Institute will jointly launch the first professional training course with New Oriental Hotel Management Consulting Company to train hotel management talents in batches.