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Peninsula Hotels Group introduces hotels owned by Peninsula Hotels Group.

1. What benefits does the background of Peninsula Hotel Group have for the operation of Peninsula Hotel in Shanghai? 2. Brand introduction of Peninsula Hotel Group, with details. 3. How many Peninsula resorts are there in China? 4. Introduction and details of Peninsula Hotel. 5. Is the Bund Peninsula Hotel Shanghai owned by Marriott Group? 6. What are the advantages of the background of several domestic Peninsula Hotel Groups for the operation of Shanghai Peninsula Hotel?

Rich management experience. Peninsula Hotel Group Management Co., Ltd., established on 20 10, is located in China Hong Kong Special Administrative Region. It owns China Peninsula Hotel, Shanghai Peninsula Hotel and Wang Fu Peninsula Hotel, and has rich management experience in the operation of Shanghai Peninsula Hotel. Founded in 2009, Shanghai Peninsula Hotel is located on the historic Bund, which makes it a global hotel industry leader beside Shanghai's landmark Binjiang Avenue.

Brand introduction of Peninsula Hotel Group, detailed.

Overview of Peninsula Group's Development

Peninsula Group, which is famous for owning and managing high-end hotels, commercial or civil residences, is a hotel group with Peninsula Hotel in Hong Kong as its core, and its parent company HSH started to manage its first hotel in Shanghai from 1922. 1972 The purpose of establishing Peninsula Group is to separate the operation of management and marketing.

Management characteristics of "Peninsula"

Throughout the growth process of Peninsula Group, its success comes from many aspects. On the whole, its operating characteristics are: attaching importance to location strategy, maintaining and strengthening brand, pure and simple expansion concept, successful market segmentation, unique hotel culture and keeping up with the world technology trend.

Several current strategic measures of "Peninsula" Group

Peninsula Group has followed its own unique business strategy characteristics, adapted to the current world economic climate, and launched a series of new strategic measures in combination with its own actual situation.

1. "three-step" strategy: to maximize cash flow, we must improve work efficiency and staff morale through restructuring, keep in touch with potential partners, and seize opportunities that meet the overall goals of the company; In order to maximize efficiency, we must ensure the provision of high-standard services.

2. Emphasize core business

3. Increase the shares in the joint venture.

Step 4 focus on key destinations

Find the right partner

How many Peninsula resorts are there in China?

There are three Peninsula resorts in China: Hongkong, Peking and Shanghai.

Peninsula Hotels Group occupies a leading position in the global hotel industry. Founded in 1928, the group now has luxury hotels all over the world in the following ten famous cities: Hong Kong, Shanghai, Tokyo, Beijing, new york, Chicago, Beverly Hills, Paris, Bangkok and Manila, among which Peninsula Hotel in Hong Kong is the flagship hotel; Projects under development include the Peninsula Hotel in London. Peninsula is an immortal legend, which has become synonymous with luxury, comfort and quality service. "Vision and Excellence"-just to create a pleasant and warm customer experience.

Brief introduction and detailed information of Peninsula Hotel

history

Peninsula Hotel opened on 1928 and was named "Lady of the Far East", which was one of the most advanced and luxurious hotels in Asia at that time. At that time, the building had only seven floors and was H-shaped.

From the construction of the hotel in 1922 to the completion of 1926, it was once stationed as a temporary military camp by the British army.

Hong Kong fell in World War II,1941On the evening of February 25th, Governor Yang took the Star Ferry to the Peninsula Hotel to sign the surrender. During the Japanese occupation, the Peninsula Hotel was requisitioned by the Japanese army as a command center.

Since 1950, Peninsula Hotel has been called "Shadow Teahouse" because many movie stars like to have afternoon tea on the Peninsula. In the1980s, artists such as Leslie Cheung, Cherie Chung and Maggie Cheung were frequent visitors to the hotel. Hollywood movie star Tom Cruise also stayed.

1994 Hotel is expanded, with a 30-story wing building in the north and a heliport on the top floor, which is convenient for important guests to use helicopters to directly travel to and from Hong Kong International Airport or swim across Hong Kong.

75-year legend

The story about hotel management technology may not be suitable for it. Freezing numbers and matrix management graphics is not its style, but history is its style. This is a living history. As the last face of a Hong Kong-funded consortium, the Kadoorie family, the fourth largest chaebol in Hong Kong, is a glorious symbol of a century-old wealth of 30 billion. For people who like to taste history and culture, the word "Peninsula Hotel" means Excellence. Therefore, it is affectionately called "ThePen". Its English afternoon tea was once the favorite of writer Zhang Ailing. Even Xu Anwar, the director of Love in a Fallen City, gave it the most scenes: starting with the hugs and dances of the hero and heroine, "There is the best dance floor in Hong Kong". Love for them, "Can you see the moonlight in your room?" Then I feel fixed love, "I've always wanted to see the moonlight in your room." Zhang Ailing let Peninsula Hotel witness the emotional entanglements of all lovers in troubled times.

Founded in 1928, as the oldest hotel in Hong Kong, it has become a symbol since the first day of its birth. Seventy-five years ago, it even awakened the quiet Kowloon Peninsula in Hong Kong, and once surpassed Shanghai's Shili Yangchang, becoming a place where celebrities gathered in the city and exiled nobles lived a drunken life. It looks at and experiences Hong Kong and grows with it. It is the pride of the hotel industry in Hong Kong. In a recent global survey conducted by Zagat in the United States, Hong Kong Peninsula Hotel was rated as the best hotel in the world, ranking first among the top ten hotels in the world. It is also the most popular business hotel in Time magazine in 2003 and the second best business hotel in the world selected by Business Traveler magazine.

It seems that Miss Zhang Yaxin, the director of hotel public relations, is not used to introducing the operating characteristics and core competitiveness of Peninsula Hotel in a formulaic way. Miss Zhang provided the reporter with a series of figures behind the 75-year history of Peninsula Hotel. Miss Zhang said: "This is the culture of the peninsula, and this is the competitiveness of the peninsula."

The hotel * * * has 48,000 pieces of sterling silver tableware with a market value of $6,543,800+0,000. Eight grinders need to be started every day to make the tableware as bright as new. These tableware have been made by the same manufacturer since 1925.

The doorman opens the glass door engraved with a pair of fighting gods for guests about 4000 times a day. Their all-white uniforms and white hats have not changed their style since they opened.

The staff turnover rate of Peninsula Hotel is the lowest in Hong Kong. * * * There are 775 employees, with an average of 2.6 people serving 1 guest, of which 1 guest has served for 75 years, 2 people for 40 years, 9 people for 30 years, 29 people for 20 years, and 148 people for over 0/0 years.

1960, when the hotel was renovated, the cultural relics protection group eliminated the ceiling fans and crystal lights in the lobby, but retained the Gothic cylindrical roof with 76 portraits of white people on it.

Family defense war

The owner of this pearl is an English Jewish family named Kadoorie. The Kadoorie family has wholly owned this Hong Kong Peninsula Hotel since 1928.

The Kadoorie family is another famous British consortium besides Jardine Matheson, Swire and HSBC. Its core assets are 34% equity of CLP Power and 58.82% equity of Hong Kong Hotel Group, and it holds a large number of unlisted assets, such as the famous Baoyuan Investment. In 2003, he was listed as the fourth richest man in Hong Kong by Forbes magazine, with assets of $4.5 billion.

In Miss Zhang's view, a very stable hotel culture comes from a stable family management.

However, this stable family management has been criticized by investors as conservative and "not enterprising". Therefore, Hong Kong Hotel Group, with Peninsula Hotel as its core asset, was acquired by stock snipers and Luo twice in the1980s.

"That was the only 6-star hotel in Hong Kong at that time. It's an antique and I like its taste very much. " Talking about the hotel sniper incident, Liu Luanxiong once recalled in an interview with our reporter. Therefore, when the opportunity came, Howe did not hesitate to take over Huayu and Aimeigao together with Lixin Clothing at the price of 53 yuan per share. A year-long battle with the Kadoorie family for board seats and the right to speak in the hotel ended with Kadoorie taking over the hotel shares held by Liu. This enabled Liu's China Entertainment Company to earn HK$ 92 million, while Aimeigao earned HK$ 42 million.

After the fierce fighting, the Kadoorie family was determined to reform. 1994 major renovation and expansion. In addition to building a 30-storey peninsula wing, it also invested in the construction of a helipad, making it the only hotel in Hong Kong that provides helicopter services. Kadoorie also invested 10 billion dollars to buy Peninsula Hotel in New York, Peninsula Hotel in Billie Huashan and Peninsula Hotel in Bangkok.

Today, Peninsula Group, a subsidiary of Hong Kong Shanghai Hotel Co., Ltd., has managed eight luxury hotels in Hong Kong, Manila, Bangkok, Beijing, new york, Beverly Hills and Chicago, with more than 3,000 rooms. It is famous for the concept of establishing only one top luxury hotel in every metropolis, and is praised as "five-star peninsula" by the international hotel industry.

Return to Shanghai

On May 7th, 2004, the Kadoorie family officially announced their investment in Shanghai Peninsula Hotel. This is the first time that it has returned to Shanghai after being away from Shanghai for more than 50 years, and continues to write about its "hundred-year love" with Shanghai. According to reports, Hong Kong Shanghai Hotel Co., Ltd. was established in 1866, when it was doing business in both Hong Kong and Shanghai. By 1924, there were three most luxurious hotels in Shanghai at that time. After World War II, Hong Kong Shanghai Hotel Co., Ltd. sold all its shares in the mainland, left Shanghai and turned to Hong Kong Peninsula as the flagship symbol of the hotel company.

Shanghai Peninsula Hotel, located at No.31Zhongshan Dongyi Road, Shanghai, is the first project to be started in the Bund Source Project. By then, the platinum five-star Shanghai Peninsula Hotel will not only add new elegance to the Bund, but also become a new landmark of high-end places in Shanghai relying on world-famous brands, rich management experience and world-class services.

operating characteristic

Hotel features

Peninsula Hotel has many restaurants and bars, and Gaddi's is considered as one of the best French restaurants in Asia. Felix is located on the 28th floor, serving Pacific coast cuisine. 1994 opened, designed by famous French designers. TheLobby Teahouse on the Peninsula (the lobby is famous for afternoon tea, and many celebrities in the city are common; Jialinlou provides exquisite Cantonese cuisine and cooperates with Cathay Pacific Airways Limited to launch special in-flight meals.

address

22 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong.

traffic

MRT tsim sha tsui station Exit E (3 minutes walk