The key point of restaurant success

The catering business is like a cruel war, with losers and winners. Throughout the world catering, there are winners and losers, and there are losers and winners. What is the key to the success of the restaurant? Let's get to know it together!

The first point-fame.

The store is not famous, so it is impossible to talk about it. New customers from other places, who don't know which restaurant is good, seek fame; Old local customers invite wine, know how to support face with fame, and point out famous shops.

Fame is too important. If you want to win without fame, forget it.

Fame can be divided into three categories.

1, old reputation.

Shopkeepers or shopkeepers are famous for their long history of cooking dishes and making drinks, such as Beijing Roast Duck, Tianjin Goubuli Steamed Bun, Changsha Fire Palace and Shaoxing Xianheng Hotel. (Other old shops are added by netizens) and so on.

Girls are afraid of getting old, but shops are afraid of not getting old. The older the store, the more famous it is. The greater the fame, the more visitors. Typical virtuous circle. Old shops should take good care of their reputation and don't lose it casually; If the new store insists on fighting and becomes a century-old store, it will naturally become famous (don't throw it away casually).

2. New reputation

The new store opened in March.

? A new restaurant has opened on Zhongshan Road, and its facade is still a little distinctive. Let's go there for dinner! ?

It's like all the people in a certain department are piled up by men. When they heard that a new girl was coming, they all wanted to have a look. New hotel, new environment, new taste, that's it? New? The reputation of. The new store opened and the business was booming, which was attributed to the new fame.

However, you know, new fame is a youth meal. As soon as adolescence is over, people will be old, yellow and the door will be empty. Puberty is generally not long, about three months. If it is well maintained, it can last for six months to one year. Whether it is a hotel, a teahouse, a fast food restaurant or a coffee bar, we must pay attention to the instantaneous resources of new fame. During this period, we should straighten out internal management, stabilize the quality of food and service, persist in timely innovation, successfully pass the short period of new fame and gradually become over-famous (discussed in the next section). We must not relax management just because we have just started business and our business is too busy, so that quality problems keep appearing and innovation almost stops. If so, it matters. With the rapid loss of new fame energy, after a few months, the business of the store will gradually be light, leaving only good memories wandering in the restaurant.

3. Brand reputation

This is the advanced level of fame.

The store has a brand, so it's good luck. If you visit various restaurants, you will find that brand stores are more popular and non-brand stores are worse.

McDonald's and KFC don't need examples. Pay attention to those teahouses, cafes, bakeries, brand stores and restaurants.

The reasons for this are: first, you can rest assured that the quality here is guaranteed, and you don't have to worry about hygiene. The behavior of slaughtering customers will not happen, so everyone chooses brand stores; Second, spending in brand stores has face. Ask the leader to give the leader face, and ask the girlfriend to give the girlfriend face. Everyone has face, so people choose brand stores. Some people think that what brand is the business of big shops, and there is no need for small shops to brand-spend that money! No!

Big stores need brands, and small stores should also pay attention to brands. If the brand is conducive to becoming bigger and stronger, why give it up?

If you haven't established a brand, take action quickly, carry out brand-building activities, establish your own strong brand with vitality and stand firm in the catering industry.

Enterprises that have established their own brands should cherish and maintain their own brands.

The second point-honesty.

Some people say that the hotel is well run, first of all, the food is better; The teahouse is well run. First of all, tea is better. That's right. But as the first point, everything else can be relied on, and honesty should be put first. Kill new customers, hide and seek, play tricks, be clever and fool customers, that is, no matter how well other things are done and business is done for a while, they will eventually shoot themselves in the foot.

Doing business is like being a man, keeping promises in the city and having friends all over the world;

Doing business is being a man. Without honesty, new and old customers are alienated from each other.

If catering wants to win, honesty comes first.

The third point-the better combination of Qian Shang and businessmen.

A glib tongue can bring the dead back to life, but opening a shop does not necessarily make money.

A person is good at directing and can do things well, but he is not necessarily talented in marketing.

One can think of various ways to make money, but when it comes to doing things, there is either a problem here or a mess there, and finally nothing is earned. Therefore, to make money in the end, it must be a combination of several favorable factors.

The so-called Qian Shang means that he has the talent to make money, including inspiration, thoughts, concepts and ideas, a strong hobby to make money, and a' strong will' to make money all the time.

The so-called business quotient refers to the ability to deal with all kinds of complex affairs, including the sensitivity to find problems, the ability to organize complex things, the coordination ability to deal with problems in practice, and the firm will to seek peace in chaos. If an enterprise or a store wants to make a profit in its operation, these two businesses cannot be less.

Solution: Start a business.

1, foster strengths and avoid weaknesses. Look at your career or yourself, what you are good at and what you lack. Long is to carry forward, short is to avoid. No shortage, but I can barely fill it out. For example, if your business is not too high and you insist that you can do and manage everything, the management of your shop and your enterprise will become more and more chaotic, and you will feel that your subordinates can't do it, so you will intervene more and more personally, which will typically enter a vicious circle.

Step 2 make up for each other. If you and your company are better at internal management than marketing, you can pay attention to strengthening the study, training and investigation of marketing and recruiting marketing experts, please consult the company for guidance. Some people think that they and their own enterprises can manage their own enterprises well, and marketing will certainly do. Although their marketing has been frustrated many times, they are unwilling to face the reality of Qian Shang's weakness, and they are always looking for objective reasons such as weak market, too many competitors and bad business. If you don't look back at the reality and find an effective solution, of course, there will be endless suffering.

Is it the best way to solve the problem by actively seeking a better combination of two businessmen? Do the right thing? .

The fourth point-resource utilization

We live in resources, without which we can't live.

We start a business with all kinds of resources. If we don't know how to use them, it will be difficult for us to start a business.

It should be common sense to run a catering enterprise well and make full use of resources.

However, not many people understand this trick. So when business is bad, just complain about this and that, and put aside the key tips.

First, the use of human resources.

What is the name of the personnel department of mainland enterprises? Personnel department? What's the name of the coastal enterprise? Human resources department? . Don't think that coastal enterprises are showing off words and pretending to be foreign. In fact, this reflects the conceptual differences between them.

It is a matter of managing people to ask the enterprises in the personnel department to manage people, so it is called? Personnel? .

An enterprise called human resources regards people as a very important resource, and the primary task of the enterprise is to make good use of human resources, so it is called? Human resources department? .

What should catering enterprises solve first if they want to win? Personnel? , or? Human resources? problem

Second, the use of chef resources.

Some people will say: this is also the key. The utilization of chef resources is to have several good chefs, which is actually wrong.

There are several chefs in a hotel, just saying that this store has chef resources. As I said before, we live in resources, and we start businesses in various resources. Just because we live and work in various resources doesn't mean that the problem is solved. What we need to solve is how to make good use of resources.

The fifth point-method

Do anything, we must pay attention to one method.

How can I make my own food be eaten by customers?

You have to have your own way. Or use ancestral cooking skills, the taste is special, others can't imitate it; Or take effective innovation and constantly have new dishes to surprise customers; Or have the right customer hobbies and so on.

How do you make your customers satisfied with your service?

You have to have your own way.

Enthusiasm, tenderness, ruthlessness, standardization, diligence, humor, tolerance, XX, and so on, you have to come up with it.

How do you make your customers satisfied with your environment? You must figure out your way.

If restaurants want to win, they should work harder on their methods.

Business is good, don't get carried away, always pay attention to market changes and implement countermeasures in time to maintain prosperity.

If the business is not good, don't complain, but carefully analyze the business situation and calmly think about ways to improve it so as to turn the situation around as soon as possible.

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