Valentine's Day Flower Shop Planning Activities

In order to ensure the effectiveness of activities, it is often necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for implementing specific actions for an activity. So what kind of activity plan is good? The following is the activity plan of Valentine's Day flower shop that I helped you organize. I hope it will help you.

Valentine's day flower shop planning activity plan 1 1. Marketing theme: true love is priceless, and roses are affectionate.

On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.

Second, the main products: roses

Roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.

1. The value and meaning of the product itself

Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue demon Ji Huayu: Being together is a promise. Two blue enchantresses: Meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings. You are my deepest love, and I hope to remember our beautiful love story forever.

1 rose stands for-there are only two roses in my heart-only two or three roses in this world belong to me-four roses stand for I love you-five roses stand for till death do us part-six roses stand for sincere thanks-seven roses stand for mutual respect, love and understanding-two roses stand for first love-thank you for your concern, support and encouragement-nine roses stand for wanting to.

1 1 rose stands for-I only love you all my life-12 rose stands for-my love for you is growing day by day-13 rose stands for-you are my secret crush-14 rose stands for pride. Wife, 12 roses-I wish you eternal youth and beauty, 19 roses-patience and expectation, 20 roses-I have a sincere heart.

2 1 rose stands for true love-22 roses stand for good luck-25 roses stand for please love me too 15 roses stand for wife ~ I love you 30 roses stand for falling in love with you-37 roses stand for my greatest glory-I said in my heart that I love you 40 roses stand for loving you to death. A rose stands for-everlasting 100 roses-100% love10/rose-favorite 102 roses-proposal 144 roses-love you forever 365 roses-miss you 999 roses every day.

2. Product packaging

There are many ways to wrap a bunch of roses, but if it's Valentine's Day, you can use special packaging to create surprises.

(1) The traditional paper packaging needs the collocation of colors and flowers, which is more traditional, but there is no contrast in the overall effect, so it is difficult to cause great surprises.

(2) Transparent plastic paper looks natural, but its color is monotonous.

(3) Spiral winding with colored ribbons, and the part with thorns below is decorated with some paper.

(4) Packaging with big leaf plants, putting them together piece by piece and wrapping them outside the flowers. This is healthy. Although there are not many colors, nature is the best color, which embodies peace and singleness.

Third, the price strategy

There are many factors that affect commodity pricing, which can be divided into:

1. The pricing objective is to maximize the current profit and market share.

2. Product cost Reduce product cost as much as possible and maximize profit.

3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are something that couples need together, which should be determined according to the general price in the market. Roses with different colors and different meanings are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold to 100 yuan or even 150 yuan, and there are many buyers.

4. Competitor's products and prices

5. Government policies and regulations

Fourth, propaganda strategy.

Publicity method:

1. Set up billboards. Billboards should be eye-catching, romantic and inspiring in places with heavy traffic, the main traffic and squares of the city, so that people can feel the atmosphere of Valentine's Day as soon as they see the advertisements and have the impulse to buy flowers.

2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is precious, and roses are affectionate.

3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so this is a good way to surf the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.

Verb (abbreviation of verb) sales strategy

The main sales can be divided into three sales methods: online advance booking sales, offline store sales and street mobile sales.

1. Book online sales in advance: mainly in major forums, social networking sites, high-traffic websites, etc. Take photos of the types of flowers in the store and attach flowers to set off the warm atmosphere of Valentine's Day, and try to discuss them according to the topic of love, so that people can place orders immediately and make pre-sales.

2. Offline physical store sales: In the days around Valentine's Day, do enough advertisements inside and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main sales method. You can engage in some promotional activities, buy flowers and give couples small gifts, and at the same time, you can hold interactive activities for couples to participate together. After completing the activities, you will get special gifts from the shop.

3. Street mobile sales: Through the analysis of people's buying psychology, conformity psychology, showing off psychology, comparison psychology and face psychology, we can find the market, get a premium and realize sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior, and then increase sales.

Store decoration in the budget: replace some old ornaments and have a red carpet from the front of the store to the inside of the store. Compared with temporary shops, the store decoration is more prominent, attracting passers-by to enter the store. About 2000 yuan

Advertising fee: one banner, 300 yuan, 10000 leaflets, about 200 yuan, about 5 exhibition boards rented nearby, and about 3,600 yuan in 500 yuan.

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According to the buyer's demand, provide various services, such as: door-to-door, flowers surprise, timely delivery, accurate positioning and other quality services. In the process of sales, we should check the missing parts, correct the mistakes in time, and add feasible strategies to promote roses.

Valentine's Day Flower Shop Planning Activities 21. Preface

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.

Fortunately, our flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!

Valentine's day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

Second, the target strategy

1, overall goal:

In the three-day Valentine's Day activities, the success of the activities will attract more customers, win more people's support and love, and finally maximize the benefits.

2. Specific objectives

During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.

III. Purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Fourth, the active object.

Our flower activities are mainly aimed at people aged 65,438+06-30. 82.2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Verb (short for verb) is the theme of the activity.

"Flowers invite you to spend Valentine's Day."

Activity mode of intransitive verbs

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity-flower delivery project

2, Valentine's Day theme flower exhibition activities

3, Valentine's Day bouquet promotion activities

4. Valentine's Day flower-scattering special activities

5. Short articles related to flower arrangement

Seven. Time and place of activity

(1) Activity time

This activity lasts for three days, which are May 19, May 20 and May 2 1.

(2) Venue

The activities of our flower shop are in front of this flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.

Eight, advertising mode

1, large exhibition board

2. Flyer

3. Logo design, flower shop decoration and layout

4. Website promotion

Nine, preliminary preparation

(1) Personnel arrangement

30 temporary workers (female 1 9, male 1 1) were recruited before the event to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment so that the flowers will not be lost or late.

Need 8 delivery personnel (our store has 2 delivery personnel and 6 male temporary workers);

It takes two people to answer the phone and order online (our original), 1 customer service staff and 1 female temporary workers);

5 bouquets decorators (there are 2 bouquets decorators and 3 female temporary workers in our store);

2, a publicity at the door, five street propagandists (6 temporary workers, 2 women and 5 men, the woman is promoting at the door, and the man is looking for an excuse to go to the neighborhood Committee to promote);

Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our store has 1 sales staff, and 13 are female temporary workers, and the sales staff will give these 13 temporary workers some training);

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

X. medium-term operation

During the activity, consumers can get our VIP card when they spend all their money in 99 yuan. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.

XI。 After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.

Twelve. cost budgeting

Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.

Store decoration: replace some old ornaments, from the door of the store to a red carpet in the store, the store decoration is more prominent than the temporary store, attracting the desire of passers-by About 2000 yuan

Advertising fee: a banner of 300 yuan, 10000 leaflets about 800 yuan, and a large exhibition board in Annex I is about 5 pieces a month, each piece is about 8,000 yuan a month.

project cost

Temporary workers' expenses 15000 yuan.

Store decoration 2000 yuan.

The advertising fee is 4 1 100 yuan.

The total is 58 100 yuan.

XIII. Accident Prevention

1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Fourteen Effect estimation

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. It has improved the public's awareness of flower shops and left a deep impression on the public, just like thinking of melatonin when it comes to giving gifts. Let consumers think of our flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.

Valentine's Day Flower Shop Planning Activity Plan III. Promotion Purpose

Through the theme of "romantic night", we should firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx February 14 to February 17, 2007

Third, publicize the agenda.

20xx February 2 to February 15

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: February 9-February 17

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 20 yuan will be given a flower.

2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 2-13)

Pay attention to the registration of membership card information.

publicize

Shop layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

Eight. joint venture/management

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card.

Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.

Valentine's Day Flower Shop Planning Activity Plan 4 I. Activity Theme

Tanabata seeks love in xx

Second, the background of the incident

The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love?

Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.

Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night.

III. Purpose of the activity

1. Provide an understanding platform for xx unmarried single men and women.

2. Strengthen and consolidate the company's activity planning ability.

3. Make effective use of activities to enhance the brand awareness of xx City Life Network.

Fourth, the activity time

Tanabata night.

Verb (abbreviation for verb) activity place

Pick up the coffee shop.

Sixth, the object of activity.

Unmarried single men and women.

Seven. Activity promotion time

A week.

Eight. Preparations for the event

1. Find two party hosts;

2. Commodity procurement

Balloon (heart-shaped, round; Purple and pink), ribbons, flowers, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)

3. Prepare the required equipment

Scissors, microphone, stereo

4. Collect romantic love songs; (sculpture)

5. The office staff is responsible for the registration matters and data management of the participants, and the registration is mainly based on online reply registration posts;

6. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.

Nine. Venue layout

1. Make full use of the venue of Cafe 1. The venue should be romantic and warm;

2. The color of the audience is mainly purple and pink;

3. If the venue permits, use balloons to form a circular arch at the entrance of the activity;

4. Decorate every corner of the venue with purple and pink balloons as a group;

5. Every desktop needs a candle;

6. Visit some flowers according to the site environment. (mainly roses)

X. Activity content

1. Staff should distribute number plates to participants and guide them to their seats;

2. The host made an opening speech for this activity;

3. Participants should briefly state their names first, and the whole plan will take 10 minutes;

Begin to enter

A. "Love Behind"

(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.

(2) Two people transport the balloon back to back from the starting point to the finishing point intact.

(3) When the time limit is 1 min, the one with the most balloons wins.

(4) Divide into four groups to participate in the game, and two groups will play simultaneously.

B. The Call of Love

(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.

(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; Two people facing the audience guess the words of the card according to their hints.

(3) When the time limit is 5 minutes, the one who guesses the most is victory.

(4)2 ~ 3 groups participate in the game, one group at a time.

5. After the game, get to know each other.