Planning scheme of Qixi theme activities

In order to ensure the success of the activity, it is necessary to make an activity plan in advance. The activity plan is a written plan of the activity, which has the characteristics of clear content and clear steps. What are the format and requirements of the activity plan? The following is the planning scheme (selected 5 articles) of the Qixi theme activities I have compiled. Welcome to read, I hope you will like it.

Tanabata Theme Activity Planning Scheme 1 I. Preface

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.

Fortunately, our xx flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!

Tanabata Valentine's Day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

Second, the target strategy

1, overall goal:

In the Valentine's Day activity of Sanmen Tanabata, the success of the activity will be realized, attracting more customers for the flower shop, getting more people's support and love, and finally achieving benefits.

2. Specific objectives

During the activity, strive for a turnover of more than X million yuan per day for three days, order no less than xx flowers per day, and send flowers no less than xx times per day. Total number of scattered flowers xx.

III. Purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Fourth, the active object.

Our xx activities are mainly aimed at people aged 65,438+06-30. 82.2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Verb (short for verb) is the theme of the activity.

"xx invites you to spend Tanabata Valentine's Day together."

Activity mode of intransitive verbs

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity-flower delivery project

2. Valentine's Day Theme Flower Exhibition on Tanabata

3, Tanabata Valentine's Day bouquet promotion activities

4, Tanabata Valentine's Day special activities.

5. Short articles related to flower arrangement

Seven. Time and place of activity

(1) Activity time

This activity lasts for three days, that is, X month X day X day.

(2) Venue

The location of our xx flower shop activity is in front of our flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day couples will go together.

Eight, advertising mode

1, large exhibition board

2. Flyer

3. Logo design, flower shop decoration and layout

4. Website promotion

Nine, preliminary preparation

(1) Personnel arrangement

1. Recruit X temporary workers (X female X male) before the event, responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to lose their position and send flowers late.

Need 8 delivery personnel (our original X delivery personnel, X male temporary workers);

It takes x people to answer the phone and place an order online (there are x customer service staff and x female temporary workers in our store);

X bouquet decorator (our original X bouquet decorator and X female temporary worker);

X door propagandist, X street propagandist (X temporary worker, X female, X male, female propagandist at the door, male propagandist under the pretext);

Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our original 1 sales staff, of which 13 people are female temporary workers, will give this 13 temporary workers some training);

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

X. medium-term operation

During the activity, consumers can get our VIP card if they spend over xx yuan in our store. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.

XI。 After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.

2. Continue to cooperate with the media for publicity, use the principle of strike while the iron is hot, further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and improve the sales rate of flower shops by one grade.

Twelve. cost budgeting

Temporary workers' expenses: X people, with an average daily wage of X yuan per person.

Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. About xx yuan

Advertising fee: a banner is X yuan, a leaflet is X yuan, and the large exhibition board in Annex I is rented for one month, about xx yuan per month.

project cost

Temporary workers' expenses are xx yuan.

The storefront decoration in the store is xx yuan.

The advertising fee is xx yuan.

Total xx yuan

XIII. Accident Prevention

1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Fourteen Effect estimation

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. Improve the public's awareness of xx flower shop and leave a deep impression on the public, just like thinking of melatonin when it comes to giving gifts, let consumers think of our xx flower shop first when it comes to sending flowers; So as to have more loyal and stable customers.

Tanabata theme activity planning scheme 21. Activity theme

Your youth, my happiness.

Second, the purpose of the activity

1. Beauty salons add new customers through Valentine's Day activities on Tanabata.

2. Consolidate the old customers of beauty salons

Let more people know about our beauty salon and promote our brand through activities.

Third, the activity time

20xx year x month x day -x month x day

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.

2. Customers who spend money in beauty salons can enjoy xx discount.

3. During the activity, customers who spend over xx yuan will be given a bottle of facial cleanser.

4. Customers who spend over xx yuan in the beauty salon will be given a bottle of hydrating liquid.

5. Customers who spend over xx yuan in the beauty salon will receive a set of night skin care.

6. Customers who spend over xx yuan in beauty salons can enjoy a 20% discount and give away a set of stock solution.

Popularization of intransitive verbs

1. Promotion time: 20xx year x month x day -x month x day.

2. Publicity methods:

A, there are two beauty salons in front of the beauty salon.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C, you can put up big posters nearby to publicize the activity plan of the beauty salon.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.

4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.

Tanabata theme activity planning scheme 3 I. Activity theme

Xx Tanabata Fashion Theme Party

Second, the activity time

20xx year x month x day

III. Purpose of the activity

1. This activity will enhance the brand appeal of xxKTV in the entertainment market.

2. The average daily turnover increased by 50%-70%.

Four. Activity plan

1. Special Beverage Package

The ladies are polite when they enter the shop.

3. absolutely buy x for scalper beer, buy x for x, and buy a box for x bottles.

4. Interactive game, hit the lucky star of love

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of various departments, and uniformly release the event content information to the guests in the form of short messages.

2. Inform the guests' activities in the store recently through the computer in the private room.

3. Carefully decorate the venue to create a festive atmosphere.

On the same day, the female guests presented roses (or chocolates).

Sixth, related advertising language.

Valentine's Day romantic theme night on Tanabata, xx costumes are waiting for you. Ladies have gifts when they enter the store/buy packages to play games/have the opportunity to get free gifts that night/buy a box of special drinks to send 10 bottles/,xxKTV, bringing you the warmest and most romantic total "welfare" on Tanabata. What are you waiting for?

Seven. activity

1. Female customers are polite when entering the store:

During the event, all female consumers who come on the same day will receive small holiday gifts. The range of gifts is beautifully packaged small gifts, such as flowers, chocolates and other small gifts, so that customers can feel real fun.

2. Valentine's Day special drink package+consumption courtesy; Set 3-5 special beverage packages for Valentine's Day according to the consumption quota, and conduct consumption courtesy activities according to the consumption quota:

A. Set three awards to match according to different consumption quotas.

First prize: send a bottle of red wine if you spend more than xx yuan.

Second prize: if you spend more than xx yuan, you will get a voucher of X yuan.

Level 3: if you spend more than xx yuan, you will get a voucher of X yuan.

The members are very polite.

Join the preferential policies for members and promote the integration of membership cards at the same time; (For example, members who spend over X yuan will give X yuan vouchers and a popcorn; Buy X cases of beer before 2 1: 00 in the evening and get X bottles; Give X vouchers and one red wine with a price of more than X yuan (specific preferential measures need to be confirmed and implemented after further communication with the marketing department).

Remarks: The presented vouchers cannot be used on the same day (only for secondary consumption, and must be used only on Friday and Saturday). Improve the popularity of non-holiday time.

Step 4 buy drinks and give them away

Absolutely awesome beer. X buys 3x, X buys X, and X bottles buy a box.

5. Award-winning interactive games:

During the event, the store can carry out the "Win what TA loves" prize-winning activity. That is, men can take part in the darts challenge that night to win gifts for their beloved ladies.

On the night of the event, you can participate in the lucky draw once every time you spend over xx yuan. You can hang a dart board in the leisure area, and every guest who takes part in the activity will shoot darts at the board and exchange points for corresponding gifts according to the scores on the board. Gifts can be dolls or our vouchers.

First, the activity rules:

Refer to the standard 9-dart high-scoring system. That is, each guest can get 9 darts. Throw three games with three darts each, and determine the final prize according to the total score of the three games.

B. Scoring method:

The darts target is divided into x zones on average, with scores of 1-20 respectively. The red center area (bull's-eye) of the innermost ring of the dart target is X, and the green ring area of the outer ring of the bull's-eye is X. There are also two narrow rings on the dart target, the outer narrow ring is the double zone corresponding to the partition, and the inner narrow ring is the third zone corresponding to the partition. Therefore, the highest partition on the dart board is not the bull's-eye X area, but the triple area of X area, and each time a dart hits this area, it can get X points.

Tanabata theme activity planning scheme 4 I. Activity theme

Love each other and love Tanabata best.

Second, the activity time

Xx, XX, xx to xx, xx

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale solicitation activity of Xx "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded 200 yuan with a beautiful gift worth xx;

The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, care for each other, love Tanabata-the current price limit of 7.7 fold-XX pedestrian street. (August1August-20, limited time discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, love the Tanabata -XX large-scale cultural performances, wonderful live activities.

August 17- 19, xx Liuhe Square Wedding Show;

August 17- 19, wedding dress show in xx Zhongxing Square;

August 12, August 19, xx Zhongxing Square-Century Taihua Culture Year series activities;

Person in charge:

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

There are 10,000 paper cranes in xxxx Shopping Mall to welcome Qixi Festival. In the early stage, xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared at the scene, and customers can

Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.

On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

The first stage: the registration stage is from xx to xx.

Interested personnel can register at the xx general service desk;

The second stage: the blind date stage

On xx, xx, xx, a large-scale villagers' meeting will be held in xx, and the mall staff will make a list of applicants.

Person in charge:

6. Love, love Tanabata-what to give your lover!

From xx to xx, after shopping in xx for over 100 yuan, send a special discount card to xx Washington, a famous flower shop in xx. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

Person in charge:

7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)

Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

With the continuous development of society, in modern life, KTV has become a part of contemporary life, especially for urban men and women. They pay attention to high-quality sound effects and like to relax themselves by singing K, which has become a way for them to decompress. This kind of people pay attention to the quality of life, and there are elements of romance and personality in it. This is the appeal point of KTV on Valentine's Day. Valentine's Day should set off the romantic atmosphere created by KTV, but it is also necessary. Also, one of the important conditions for this group of people to choose KTV is the sound quality, which is also to be publicized. Generally speaking, KTV should create a romantic and urban image on Valentine's Day to attract urban youth.

Activity time: August 25th.

Venue: xx discount KTV

Theme: Spirited Away.

Activity creativity:

(1) Valentine's Day for lovers: You can get coupons for lovers and enjoy the discount on Valentine's Day. Couple discount coupons are designed as unisex coupons, which are valuable, such as bookmark coupons. On Valentine's Day, a special room is for couples. Couples can enter a large private room or a couple can enter a double room. And on Valentine's Day, I gave my boyfriend a rose, my girlfriend a piece of chocolate, and a couple's drink and a couple's fruit platter from KTV.

(2) Valentine's Day for single aristocrats: It can also be promoted through discount coupons, and KTV can be used as a matchmaker to let them find their lovers in life and give gifts to those they find. Single aristocrats can enter the single club specially set up for Valentine's Day, that is, meet at the big KTV (the kind of round table singing, if it is a couple promotion, if you want to enter the couple room, you can enter the couple room).

(3) In addition, some general private rooms should be properly prepared for a group of friends to sing. As usual, such private rooms are not decorated.

Activity promotion:

(1) Publicize in newspapers with strong urban flavor, such as Metropolis Daily, and write clearly the interests of consumers, which are divided into two editions: singles and couples, and indicate the coupon address. From newspaper publication to Valentine's Day, you can listen to the audition with the coupons in the newspaper, and you can get a 20% discount on the sales of coupons for singles or couples. Those who don't come to audition can also get a discount card on Valentine's Day with the coupons in the newspaper. [If you spend more than 150(200) on the same day, you can get a membership card, and you can enjoy a 20% discount in the future. They can also get a platinum (gold and silver) card according to the different consumption conditions of the day and enjoy different discounts in the future. In addition, gold and silver card consumers can accumulate certain points and be upgraded to platinum users. This preferential condition was made into a leaflet for consumers who came to sing on Valentine's Day, and it was not stated in the newspaper. Scorecards must reflect the urban atmosphere of young people, their personality or dignity. You can also make a short publicity on the bus tag, simply write down that the festival will be sung by you, and promote the Valentine's Day discount, which is divided into two aspects: singles and couples.

(2) The storefront is mainly decorated with red candle lights, and each couple's room is decorated with real roses, surrounded by candlelight, creating a romantic atmosphere. In the lobby, candle lights around can be dotted with five-color roses intermittently, and candle lights are also used on both sides of the corridor, which makes people feel that they are on the road of love; In the singles club, you can put lights around and put real candle sailboats on each table.