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Working ideas of channel managers.
1. The regional market and channels are underdeveloped;
2. Regional markets and channels are stable.
Make a work plan around the sales target;
Situation 1:
A. Investigate regional channels (quantity, type, total number of stores, best-selling brands, top three products with sales volume and the proportion of each channel);
B. Formulate sales policies (channel membership policy, selection of key channels and listed products, SP support, sales KPI);
C. Sales launch (follow up the sales plan, lead the team to carry out development work, sum up problems in time every day, put resources into corresponding channels, do a good job in data statistics, market distribution rate and sales rate, and follow up the progress and problems of incoming, outgoing and incoming sales);
D team management (sales tasks of SR and SP personnel, product and skill training, meeting management, progress follow-up, report statistics, etc.). );
E. Customer maintenance (communicate with customers about sales problems and obstacles, pay attention to market trends, dealers' trends and employees' trends in the market).
Situation 2:
Similar to the case of 1, it mainly focuses on the decomposition and follow-up of sales targets.
These should give you a clear idea.
How to be a channel manager of a mobile company, we need to do the following:
First, full of enthusiasm for the work, and familiar with the work content and process;
Second, actively explore the market and study different marketing strategies and methods;
Third, make extensive contacts, contacts are money veins, and the circle grows naturally to develop business;
Fourth, establish a sense of service, contact customers more and care about customers;
Fifth, respect superiors and care for subordinates.
Working ideas and main measures of full-time marketing manager; marketing manager's work plan.
This year, with the momentum of previous years, Hangxiao not only stepped into the fast lane of rapid development, but also achieved faster benefit growth and successfully listed on the Shanghai Stock Exchange. Since then, a new Hangzhou Xiao has appeared in front of the world with a brand-new attitude, and a new Hangzhou Xiao with more vitality and vitality, whose responsibility is to safeguard the interests of shareholders, was born.
After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For the marketing department, comprehensively improve the management level, and the company
Synchronous development is both a kind of pressure and a kind of motivation. In order to achieve the overall operation and management goal of the company's 20 1 1 year contract amount of 3 billion yuan, the marketing department has specially formulated the 20 1 1 year work plan as follows.
I. Information Network Management
1. Establish a direct leadership relationship
The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between marketing information * * * and regional market development assistants, that is, direct guidance and command are given to market development assistants in information network construction, maintenance, information processing and assessment, and they assume the leadership responsibility for information network work.
2. Establish a new organization.
3. Increase staffing:
(1) Information * * *: There are three full-time information * * people in the marketing department, who are in charge of different areas and will not take up other jobs.
(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.
4. Strengthen personnel quality training
Complete the recruitment and training of marketing information and marketing development assistants in various regions before the Spring Festival, so that the marketing department can fully guarantee the quality of personnel during the implementation of the new management system in 2004. Choose and hire marketing assistants carefully, and don't make up figures.
5. Strengthen personnel assessment.
The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish a market information assessment system * * * regularly patrol the areas in charge to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in each area, and urge them to establish and improve information management in a short time according to regulations.
6. Dynamically manage the market network
Market development assistant and information * * * According to the information provided by the information officer (in one unit), the project scale, the information achievement rate, and the development of subordinates,
The four indicators of the number of information staff regularly evaluate the members of the information network dynamically. On the basis of analyzing the classification of information workers/units, information workers and market development assistants should carefully analyze the background information of information workers to determine the possibility of their performance growth after receiving help. To further strengthen information management, the integrity, timeliness, effectiveness and confidentiality of information are better than that of the previous year. (See Market Development Assistant Management System for details)
7. Strengthen market research. According to the information provided by information members/units in various regions and the business progress of the company in various regions, the development status and potential development trend of steel structure business in various regions will be fully investigated by special personnel. Obtaining first-hand information through investigation is helpful for the company to set up reasonable institutions in various regions and explore new markets.
Second, brand promotion.
1. In order to further launch the brand of "Hangxiao" and expand its market share, in 2004, taking the opportunity of the company's listing, we initially considered holding brand promotion meetings and seminars in Chengdu, the capital of Sichuan, Xi, the capital of Shaanxi, Urumqi, the capital of Xinjiang Uygur Autonomous Region, Shenyang, the capital of Guangdong, Changchun, Guangzhou, Nanning, the capital of Guangxi Zhuang Autonomous Region, and Shanghai to publicize and expand Hangxiao's brand, expand the information network and create a bigger market.
2. On the completion of key or large-scale engineering projects, invite relevant departments to hold a press conference at the scene, show and publicize the brand of Hangxiao with examples of completion, show the fact that Hangxiao occupies the first-class level in technology and performance in the industry, and establish the upper-middle grade in the building steel structure industry.
The exemplary role and leading position of municipal companies have made the publicity work more effective.
Which company recruits channel managers? You can find some headhunting companies and send them resumes! They will contact you if there is a suitable position!
Who knows the responsibilities and work contents of the channel manager of the mobile company? Scope of responsibilities:
1, responsible for sales management in the domestic market;
2. Be responsible for establishing and perfecting the sales network of agents all over the country and completing the sales tasks assigned by the company on time; 3. Responsible for the construction of the sales team of the agent and the training of talents;
4. Assist agents to develop more dealers and maintain good cooperative relations;
5. Be responsible for timely handling all kinds of emergencies in the area under its jurisdiction.
Management planning \ Management planning and working ideas of the manager of auto insurance claims department? Urgent. Can't say a word clearly? But the most important thing is to manage talents and give full play to their talents.
Ask the bancassurance channel manager about the main work contents and matters needing attention. Main salary content: communicate with bank account manager, do a good job in marketing service and plan. Note: Don't change the bank account manager beyond authority.
The working ideas of p2p financial manager There are many conditions to be a financial manager, such as college degree or above, certain financial professional knowledge, good channel development, communication and maintenance ability; 1 year or above working experience; Good customer communication; Integrity and full of positive energy.
The responsibility of the sales manager is beyond reproach. As a sales team manager, you must do your duty to the company, customers and sales staff. For the company, the sales manager is the link between the company's superior leaders and sales staff and the specific work. For customers, the sales manager and sales team represent the image and brand of the company. For salespeople, the sales manager represents the spokesperson of management, guidance, discipline, execution, income increase and promotion.
The job of a fund manager? Fund companies have investment and research teams, and the fund manager is their head. Finally, the fund manager makes investment decisions, so the fund manager has the greatest power.
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