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Why are end-game props so expensive and mobile games much cheaper?
One thing to understand is that the app application market is divided into rules.
For example:
The glory of the king, Apple app store sells mobile games with a price of 100 yuan, which needs to pay tribute to the protection fee of Apple 30 yuan, commonly known as sharing. Of course, now the ratio is reduced to 15:85, which means that the protection fee is 50% off!
So what will everyone do to keep their income?
1. Raise the price
2. Fixed amount
Ok, let's talk about the income-generating plan separately.
1. Price increase: since the protection fee has been collected, it must be earned back. How come? Price increase! The price has stabilized from the original price of 100 to 130. Giving more protection money is a big deal, but the total income will still increase. No loss! But what about the extra money? Players must pay the bill ~
2. Quota: This game is a bit more than routine. Say it briefly. The most common is 1 yuan. However, if you want to buy props with a normal recharge value of 138 yuan, and the game only provides 6 yuan, 12 yuan, 35 yuan, 68 yuan, 128 yuan and so on, then you can only choose [128+ 12].
Yes 138, you still have 2 yuan. You're trapped.
In addition:
1. Different running carriers
A, the carrier of mobile games is mobile phones, so game developers should consider the performance of mobile phones when playing games to decide whether they can play this game. In order to make the audience more, the game can only be done according to the mobile phone with poor performance on the market, so the picture quality, detailed description, character description and game content should not be too full. The more full, the heavier the burden on the mobile phone. If the performance of the mobile phone cannot be supported, it will flash back. The player has no game experience at all.
B, and the carrier of the terminal game is the computer. With the rapid development of modern science and technology, the performance of computers is getting better and better. When making the final game, no matter in the big world of the game, the image quality, characterization, special effects and details can be thoroughly analyzed, and will not be affected by the lack of computer performance. Moreover, players pursue high quality in playing games, and playing games is full of special effects to increase the sense of substitution. Look at the terminal game again. Only when the game is rich, players will buy it.
2. Development cost
A, with the rapid upgrade of mobile games, its development time will not be particularly long, and the general development cost is between 654.38+00,000-5 million. In other words, 1 10,000 sucks, and 5 million can play a good game. 3 million is the normal cost of a game. In the production team, we need to recruit a cocos2d or unity3d engineer, a server development engineer and an artist. This basic configuration can make a mobile phone game.
B, the development cost of terminal games is tens of millions or even hundreds of millions of RMB, the specific cost depends on the development direction, content, gameplay and so on. The most important thing is the end-game development team, a game producer. The producer has a main course, a main strategy and a main beauty. There should be client development, server development, test development and operation and maintenance development under the main process; There should be system planning, numerical/grade planning and performance planning under the main strategy; There should be original painting, production, modeling, action/animation under the main beauty. There must be a promotion team, that is, a team of dozens or hundreds of people, such as advertising.
promote
A. The mobile phone is the carrier of mobile games. Compared with computers, mobile phones are very small and convenient, so you can play whenever you want. The limitations are relatively small.
B, end users can only play on the computer, which is much more limited than mobile games.
4. Game rhythm
The map of mobile games is smaller than that of end games, the operation mode is simpler, and the skill cooling is shorter than that of end games, which makes the rhythm of mobile games much faster than that of end games. For example, compared with League of Legends, the glory of the king is more compact than League of Legends in operating system, map scale, moving speed of characters, skill cooling, monster refreshing, and attack time of small soldiers. There are many ways to get the economy, the game props are relatively cheap, the players' equipment is formed quickly, the team battle starts early and the game ends early.
Emmm, do you understand?
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